1. Titan industries
A TATA ENTERPRISE
By,
Santosh Kumar

2. Introduction
 It is a joint venture between the TATA group,
and TIDCO
 Watches, Jewellery, Engineering components
,Sunglasses, Wallets, Bags and Belts.
 World's fifth largest wrist watch manufacturer
 Exports watches to nearly 32 countries.
 Fastrack, Sonata, Raga, Edge, Octane, Xylys,
Titan eye+ and Tanishq, Goldplus, Zoya.

3. History Of Titan
 In the 1980s, Xerxes Desai and his team
dreamed about Titan
 Titan was established in 1984.
 joint venture between the Tata Group and
the TIDCO.
 third Indian watch manufacturer after HMT
and Allwyn.
 Titan formed a joint venture with Timex
Group.
 Transformed the Indian watch market.

4. History Of Titan
 SONATA, Youth segment with Fastrack.
 brought international brands into the Indian market.
 In 1995, Titan Company launched Tanishq.
 also made its foray into eyewear
 branched into precision engineering components

5. watches jewellery Eyewear
Precision
Engineering
1309cr 5013cr 248cr
Brands
Sonata , Titan
Fastrack, Zoop
Nubula
Brands
Titan
Fastrack
Eye+
Brands
Tanishq
Goldplus
Zoya
More B 2B
business
Titan:311
Helio:6
Fastrack:47
Service centers:325
Dealers:11,000
Tanishq :120
Goldplus: 29
Zoya :2
Titan Eye+:120
International
Outlets
Across all Titan
products:1600
Summary
65% market
share in India
Small domestic
market but
huge exports
potential
Very small
market share-
Large growth
potential and
Exports
Small market
share –Large
growth
potential and
Exports

6. TITAN
WATCHES & ACCESSORIES
 where the Titan story began.
 fifth largest watch manufacturer in the world.
 60 % share of the total Indian market.
 sold in about 32 countries.
 manufactured the world's slimmest wrist watch.

7. TITAN
WATCHES & ACCESSORIES
 Titan launched the HTSE, which run on light.
 Acquired Swiss watch maker Favre Leuba for Euro 2
million.

8. TITAN
COLLECTIONS
 Titan Edge: The world's slimmest watch.
 Titan Raga: For today's affluent woman.
 Nebula: solid 18k gold and precious stones.
 Sonata: India's largest selling watch brand to suit the common man's wallet.
 Xylys: A Swiss-made , designed watch for new age achiever.
 Fastrack: Watches created for trendy youth of today
 Retail: access to premium brands
 Helios: India’s multi-brand watch showroom

9. TITAN
JEWELLERY DIVISION
 Tanishq is the jewellery brand.
 Tata+Naksh.
 Tanishq started in 1994 .
 Meant for the European & American markets.
 shifted focus on Indian markets.
 Their factory located at Hosur, Tamil Nadu.
 India's fastest growing jewellery brand.
 recently launched Goldplus.

10. TANISHQ COLLECTIONS
 Mia and Blush

11. Precision Engineering
 initiated a PRECISION ENGINEERING DIVISION
in 2002.
aerospace, automotive, oil & gas, engineering,
hydraulics, solar and medical instruments
includes pointers, dashboard clusters like fuel
gauge, temperature gauge, gear shift
indicators, clocks, injection molded plastic

12. Other Accessories
In 2007 entered the prescription eye wear segment
under the brand name Titan Eye+.
Titan also produces sun glasses, bags, belts and others
under the fastrack brand name.
Eye+, the third major venture of consumer business

13. • Helmet market under its
Fastrack brand

14. Conclusion
• Titan has left an indelible footprint across the
world, taking its dedication to quality and flair
for design to 32 countries worldwide,
including the Middle-East, South-East Asia and
Africa. As you read this, a Titan watch is being
bought somewhere in the world.