1. SANTOSH MOHAPATRA
Cell: +919007310001 E-Mail: santoshmohapatra307@gmail.com
Seeking middle level assignments in Sales & Distribution Management with an organization of repute.
Professional Profile
 Over 14 years of experience in Sales, Business Development, Channel Management.
 Presently working with Heinz India Pvt. Ltd as Sales Manager- Kolkata-South.
 Proficient in conceptualizing and implementing competitive sales programs to increase product
awareness and enhance business growth.
 Adept at building brand focus in conjunction with operational requirements and ensuring maximum brand
visibility and capture optimum market shares.
 Strong organizer, motivator, team player and a decisive leader with successful track record in handling
diverse market dynamics.
 An effective communicator with proven team building and management abilities.
Skill Set
Sales & marketing
 Forecasting monthly/quarterly sales targets and executing them in a given time frame thereby enhancing
existing clientele.
 Devising & effectuating competitive concept selling programs/strategies to improve the product awareness
and enhance business growth.
 Identifying prospective clients by extensive study of market trends and demand & supply analysis and
mapping requirements adding to business growth.
Business Development
 Formulating strategies for reaching out to the unexplored market segments and customer groups for
business expansion.
 Analysing latest marketing trends, trac king c ompetitors’ ac tivities and providing valuable inputs for fine
tuning selling strategies.
 Implementing pre/post-marketing activities for successful launching of new products.
 Exploring new business opportunities in various segments.
Channel/ Distribution Management
 Developing and appointing new business partners to expand product reach in the market.
 Monitoring, mentoring & motivating the sales team (in house & dealer) for effective functioning &
accomplishment of individual & team goals.
 Ensuring cost effective logistic operations & seamless materials movement to ascertain sufficient inventory
levels at each sales outlet.
Career highlights
Since Sep’14 with Heinz India Pvt. Ltd. Currently as Sales Manager, Kolkata-South
Leading and getting business done through a team of 6SOs
Reporting to Branch Manager
Sep’13 –Aug’14 Heinz India Pvt. Ltd. as Area Sales Manager, AP
Reporting to Branch Manager.
Responsibilities and Job Profile
 Leading and getting business done through a team of 7 SOs, 23 Outsource team apart from the C&FA staff

2. Nov’10 –Sep’13 Heinz India Pvt. Ltd. as Area Sales Manager, Odisha
Reporting to General Sales Manager.
Responsibilities and Job Profile
 Leading and getting business done through a team of 4 SOs,7 TSP, 1 KASP apart from the C&F staff
 Planning and forecasting inventory
 Managing a large network of dealers and taking care of market development
 Designing and managing local sales promotional activities apart from customer and influencer meets
 Handling recruitment and training of SO/TSP/KASP/DSR/SSDSR
 Taking care of sales force training needs
May’02 –Oct’10 with Heinz India Pvt. Ltd.
Joined as Sales Officer, Bolpur & through a series of promotions raised to the level of Senior Sales Officer-Kolkota
RESPONSIBILITIES AND JOB PROFILE
 Responsible for delivery on Volume and Distribution targets
 Responsible for designing and running local promotional activities which may or may not be brand specific
 Planning sales promotional strategies for the territory
 Taking care of market development, distribution network and merchandising
 Planning stock requirement in advance
 Training and Coaching Salesmen
I have worked in different headquarters with different magnitude of sales volume like W.B (Birbhum,
Burdwan, Hoogly, and Howrah), ORISSA (Berhampur, Bhubaneswar and Cuttack) inc luding India’s
biggest SO territory (value), Kolkata W/s Market including Andhra Pradesh (New AP)
Achievements in HEINZ
 Member of Advisory committee for developing & implementing Dealer Management System in Heinz.
 Won the Netaji trophy-Best sales officer in ER-I in FY-10
 Won the all India star Achiever award for Complan in FY-08 & FY-09
 Won the Konark trophy-Best sales officer in ER-II in FY-06.
Feb’01 – April’ 02 with Rotomac Pens Ltd, Delhi as Sales Officer.
RESPONSIBILITIES AND JOB PROFILE
 Taking care of primary sale as well as redistribution.
 Seeing that all the sales promotional schemes are implemented.
 Verifying the claim of distributors.
 Planning in advance the requirement of stocks.
 Ensuring timely collection.
 Involved with promotions of on-premises and local events.
 Achieved the highest primary & secondary volume for Rotomac Greetings Card in Dec ’01.
Aug’00- Feb ’01 with Modi Revlon Ltd as Trainee Sales Officer, Delhi
RESPONSIBILITIES AND JOB PROFILE
 Getting the top line as well as the bottom line done.
 Looking after distribution network and merchandising
 Inventory control of retail & distributors
 Planning sales promotional strategies for the territory
 Watching competitor activities

3. Education
 Post Graduate Diploma in Management from Institute of Professional Studies and Research, Cuttack, in 2000.
 Post Graduate Diploma in Computer Application from IPSAR, Cuttack in 2000.
 B.Sc (Physics) from Berhampur University, Orissa in 1997
Personal Details
Address : Plot N0-307, Jaydev Vihar, Near Mayfair Lagoon, Bhubaneswar-751013, Odisha
Date of Birth : 27th December 1975.