interview with e-commerce entrepreneur VENKAT narayan srireddy

1. INTERVIEW
WITH
VENKAT NARAYAN SRIREDDY
FOUNDER &CEO
OF
Project as based on entrepreneurship subject
By
- Patha santhosh

2. EXECUTIVE SUMMARY:
 The professional training arena in India, a highly fragmented market, is riddled
with endless variety of training, coaching institutes that are spread in terms of
location, quality and budget, thus creating a chaotic scenario for both
professionals and fresh graduates who are looking for an appropriate center for
training.
 Venkat Narayan Srireddy, founder of Digital Desk Info Systems, created
AddMyLearning.com that provides a solution to this problem through its unique
portal that can provide very comprehensive, authentic and uniform information
about training institutes & their programs across India.
 Venkat has 20+ years of experience in the IT industry and was a Vice President at
one of the top global IT service providers in India in his last job. "Today, it needs
a lot of dead-end queries to people around, and lot of calls and footwork to travel
around a city and enquire about various institutions and courses available. Finally
information that we get of it is usually not sufficient to make a clear decision.
 AddMyLearning.com is a virtual platform, where our goal is to make anything
and everything related to training available, from info to service delivery" claims
Venkat, who himself had gone through bitter experiences due to the lack of an
aggregated source of information about training centers, tutors and courses
available in the market.
 He shares, "When I was looking for high school tuitions for my kid, all I could
find was random posters on the walls and trees around the city. I tried some of
them and most of them turned up bad." Like Venkat, there are many parents,
students and professionals in the country who are oblivious about finding the right
information to pursue a non-university course or engage a good tutor.
AddMyLearning.com solves the challenges of this community.

3. INTRODUCTION OF ENTREPREUNER
MR. VENKAT NARAYAN SRIREDDY
HANDLED SEVERAL ROLES IN A PROFESSIONAL MANNER AS:
• Program Manager & ODC Head with 20+ years of diverse experience in all aspects
of IT including Delivery & Program Management, Account setup, Project
Management, Pre-sales, Application Design, Development & Maintenance, Portfolio
Rationalization etc.
• Have single-handedly setup large ODCs for Fortune 500 clients as part of
engagement initiation encompassing project delivery, physical and logical infra,
resource mobilization, collaboration, process and PMO setup in liaison with teams
across the world.
 Presently founder and CEO of
Digital Desk info systems.
 Vice president at Polaris
consulting &
Services limited.
Founder of Digital Desk Info Systems,
promoted AddMyLearning.com that
provides a solution through its unique
portal to provide very comprehensive,
authentic and uniform information
about training institutes &various
courses.

4. • Handled clients across the globe and worked at client locations in 9 different
countries - US, Australia, Japan, Singapore, Malaysia, Philippines, Thailand, India
and Netherlands Antilles.
• Business focus in delivery through enhanced operational efficiencies and
profitability.
• Extensive experience in supporting Large BFS Customers
• Consistent high performance over the entire career remarked with top ratings and
appreciations
• Excellent skills in handling challenging projects with diversified multicultural
stakeholders across the world. Ability to negotiate amicable resolutions for people
issues.
• TOGAF 8 Certified Enterprise Architect
• SLA/KPI, CSAT (Customer Satisfaction), Contract, Risk/Issue management,
Delivery reviews
PAST WORK EXPERIENCE OF ENTREPREUNER:
 Polaris Software and Consulting Services (Polaris Financial Technologies)- Vice
President (7 months)
 Tech Mahindra (AVP,PROGRAM MANAGER & ODC HEAD)
October 1998 – October 2014 (16 years 1 month)
 Wipro (SSE)
July 1997 – August 1998 (1 year 2 months)
 Quant systems (programmer)
August 1996 – April 1997 (9 months)
 Modular InfoTech (software engineer)
December 1994 – February 1996 (1 year 3 months)

5. ABOUT ADDMYLEARNING.COM:
We hence embarked on a mission to solve the problem through a portal which enables :
 Training institutes to publish detailed information about themselves and their
courses and tap several business growth opportunities.
 Training seekers to obtain in depth information of every provider and their
offerings, and to enroll and undergo classroom, on-field and online courses.
 A host of other amazing features that will set the No.1 platform for the training &
learning world.
VISION AND MISSION OF ADDMYLEARNING.COM:
VISION
We want to be the no 1 portal in India for anything related to training and online
services.
MISSION
AddMyLearning.com mission is to make learning and training options
universally available and accessible across India, and to bring learners and
trainers closer through sharing of highly in depth, pertinent and focused
information.

6. SWOT ANALYSIS
STRENGHTS
 Large number of training institutes listed from Hyderabad and Mumbai
 Most precise, verified and detailed information of each institute that is relevant
for consumers to choose right course.
 Highly skilled , qualified , trained and motivated employees
 Latest technology being used to sync Ground data with website , quickly reflects
changes on the website
WEAKNESS
 Lack of strong presence in other major cities across India
 Logistics supports and marketing materials deliverance not as quick as other
competitors
 Not deep penetration among end users.
OPPORTUNITIES
 With increased usage of internet and improved infrastructure people are turning to
online websites for course/training institute search
 With good quality of Info graphics, videos Upper hand in social media marketing,
online sites, etc.
 Both big and small institutes looking for innovative ideas and platforms to sell
their products
 Multiple unique features for students.

7. THREATS
 Presence of many local competitors with training institutes profile listing
 Conservative mindsets of training institutes restrain them from providing
complete details about their institutes and courses.
REASON TO CHOOSE VENKAT NARAYAN SRIREDDY FOR THIS
ASSIGNMENT:
 As we have worked as an intern with addmylearning.com for 2 months we got to
know some knowledge about this organization. The work environment of the
organization and work culture being followed there. We like the way how CEO
deals with employees.
 Personally we meet to CEO of the organization venkat n srireddy so many times
and spoke with him. He is as simple as that even considers the words of interns
and takes feedback from them about the work process.
 Venkat sir gives importance to everyone and helps employees if have any
problems on work front.