This document provides an overview of marketing principles and concepts related to promotion. It defines marketing and discusses the key elements of the marketing mix - product, price, place, and promotion. It then focuses on the different tools that comprise the promotional mix, including advertising, personal selling, public relations, direct marketing, and sales promotion. Specific examples are provided for each promotional tool. The document concludes with a multiple choice quiz and additional exercises for students to test their understanding of marketing and promotion.

1. IBMMK108R1 Lecture made by : Esmae Ajlane 0804160 Jessie Lei 0814971 Yuki Deng 0814957 Sanne Huisman 0812504 E- lecture Marketing Promotion

2. Principles of Marketing Welcome to this E- lecture. With this E- lecture we want to prepare you as a student for you exam. Contents of this e- lecture: Study material and a mulitiple choice quiz. We hope you enjoy! Good luck.

6. Lecture starts Marketing Promotion

12. Promotion Consumer goods Non-profit marketing Industrial goods Service goods Small business marketing International marketing

24. The world’s top twenty most well-known brands 2001 (source: Interbrand study, 2001). American Express 20 Marlboro 10 BMW 19 Microsoft 9 Apple Computer 18 Levis 8 Pepsi Cola 17 Mercedes Benz 7 Kellogg's 16 Gillette 6 Nescafe 15 Sony 5 Visa 14 Kodak 4 Johnson & Johnson 13 Disney 3 Nike 12 Coca Cola 2 IBM 11 Mc Donald's 1

25. The Benefits of Branding Branding The consumer The retailer The manufacturer

28. Lecture time over Let’s go to next slide and do Quiz