1. ABSTRACT
Project Title : MOBILE MARKETING FORCE AUTOMATION (MMFA)
Platform : Browser based application works independant
on any platform
Client : RoR application served on any compatible browser
Client Os : Symbian O/s or equivalent
Client hardware : Nokia 6600 or equivalent
Server : Mysql db support
Server Os : Linux OS
Server Hardware : Intel dual core/core 2 duo processor
Audience : For Pharma industries
The Description:
All the pharmaceutical industries marketing department has its marketing force as medical
representatives are spread across the country. It is difficult to provide each medical representatives
a laptop for updating their marketing reports such as samples delivery to doctors,collecting stock
requirements from the pharmacy for their product , schedules of marketing representatives for
meeting the doctors, preparing the sales report .
MOBILE MARKETING FORCE AUTOMATION (MMFA) is the system which works on
a mobile phone (typically Nokia 6600) which has a browser (opera) and has connection to the
server space which is hosted in the linux platform(Server management is tackkled by the third party
hosting company). All the above said reports inputs are managed through the mobile phone. The
mobile phone has the internet connection (provided by bsnl gprs or hutch service) which cost from
rupees 99/- to Rs 300/- per month.
The Ruby on Rails(RoR) application has a specified cascading case sheet(CCS) which
works on a mobile and separate Cascading case sheet to work on a pc for providing inputs to
system. The server space is taken from a hosting company which has a mysql/postgres sql
application.The RoR application resides in the server and it is been accessed by the client(mobile
phone) via internet connection.
Softwares prerequistive knowledge : RoR,MYSQL,Linux.