My talk to students on why we do not innovate and the steps of innovation and evaluating innovation.

1. Innovation and Product Design
Ramco Institute of Technology
Date: 04/08/2017

2. What you can expect?
● Why innovate?
● Why don’t we innovate?
● What is innovation?
● How to get product design
ideas?
● Activity
● Parting talk

3. “Why innovate?”

4. 1

5. 2

6. 3

7. “There is a credo that I and everyone in my
company live by – our moral obligation to make an
impact in the world that is directly proportionate
to our potential.”
- Bhavin Turakhia

10. “Why we do not innovate?”

11. Two reasons

12. 1. We are not disturbed enough!

14. 2. We never thought we can

16. “Life can be much broader once you discover one
simple fact: Everything around you that you call
life was made up by people that were no smarter
than you… you can build your own things that
other people can use.
Once you learn that, you'll never be the same
again.”
- Steve Jobs

17. “What is innovation?”

18. “Creating products and services out of scientific ideas”

21. 3 Categories of
Innovation
1) Zero to One
2) Good to Great
3) Best to Next

23. Zero to One

24. Good to
Great

28. Best to Next

31. Three areas to apply our mind

33. “How to develop product design ideas”

34. Process
1. Inspiration
2. Ideating a solution
3. Lab prototype
4. Commercial product

35. 80%
(new products fail)

41. Evaluation Criteria

42. HELM
1. Human values
2. Environment
3. Localization
4. Market needs

43. Market needs

44. Utility:
Is it ‘faster’ / ‘cheaper’ / ‘better’?

46. Statements of Aspiration:
Will it be owner’s pride and
neighbour’s envy?

48. Experience:
Is it easy to use?

51. Environment

52. Sustainability:
Is it environment friendly?

54. Localization

55. Localization:
Does it take local market into
consideration?

59. Human
Values

62. Activity

63. Pick a product

65. How can you better it?

66. Human Values Environment Statements Utility
Localization Experience

67. Thank you :)
sankar@sankarg.com
9790276206