Maruc Evans E Comm Jan 2008 Capturing Consumption Rewriting Rules
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Maruc Evans E Comm Jan 2008 Capturing Consumption Rewriting Rules
- 1. Capturing Consumption Rewriting Rules FutureBazaar
- 6. The Old Rule buying stuff is one of the things that people who are going online can be persuaded to do
- 7. The New Rule going online is one of the things that people who are buying stuff can be persuaded to do
- 8. Corollary to the New Rule If people find stuff worth buying , the means will follow
- 9. India is different