This document discusses workforce-critical mobility solutions through ultra-rugged mobile phones. It highlights key features of the phones including their ruggedness, safety features, and ability to enable workforce management applications. The document also outlines target industry verticals, market size, distribution partners, and competitive advantages over traditional devices. It positions these mobile solutions as enabling team communication, productivity, and operational excellence for demanding work environments.

1. WORKFORCE-CRITICAL MOBILITY
October 2011
CONFIDENTIAL

2. 2
U.S. BASED GLOBAL COMPANY THAT . . .
• Builds the world’s most extremely reliable mobile phones
• Ultra-rugged combined with built-in safety
features to protect workers
• Targets workers in demanding
and hazardous environments in 8
industry verticals – where safety
and reliability are paramount
• Enables teams to work smart
via workforce management
applications from leading partners
• Exclusively offers a comprehensive
3-year warranty covering
accidental damage
CONFIDENTIAL

3. 3
SIGNATURE SONIM MOBILE PHONES
Ultra-rugged Communication for Demanding Workplaces
3G CDMA 3G UMTS MRM* SOLUTION IP-68 PHONE NFC** LONE WORKER / INTRINSICALLY
LONGEST TALK & - 2 METER READER MAN-DOWN SAFE / SPARK PROOF
GPS TRACKING TIME SUBMERSIBLE SOLUTION (Market Share Leader)
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4. 4
KEY MARKET SEGMENTS
Where Safety, Ruggedness & Intelligence Matter the Most
• Security & Facilities
Management
• Workers comprise 10%+
• Construction of the workforce
• Oil, Gas & Chemical • Workers part of a larger
• Utilities enterprise
• Transportation & Logistics • Enterprise buys phones as
package from a mobile
• Forestry & Paper operator
• Agriculture • Enterprises make decision on
• Defense – Price / TCO
• Other Heavy Industries – Risk mitigation
• Telecommunications &
Field Infrastructure
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5. 5
NEEDS SHARED BY 85M USERS
IN DEVELOPED MARKETS
Industries US (MM)
Security /
1.05
Facilities Management
6.50
Construction and Extraction
11% of US population are
Oil, Gas, Chemical 1.47
in target vertical workforces
Utilities 0.63
Transportation/Logistics 9.51
11% of (US + W. Europe
Forestry & Paper 1.6
+ Canada + Aus/NZ) = 85M
Agriculture 0.43
Defense 2.30
Telecom Field Infrastructure 0.27
Other Heavy Industry 9.91
33.7
Sources: LABORSTA, Bureau of Labor Statistics
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6. 6
THREE FUNDAMENTAL REQUIREMENTS
Workforce-Critical Mobility Exists In Three Domains
ULTRA
RUGGED
WORKFORCE
TEAM
SMART CRITICAL
BUILT-IN
SAFETY
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7. 7
ULTRA RUGGED - ELEMENTS
Designed for Use In the Most Hazardous & Demanding
Work Environments
• Physically tough
– Resilience under continual demanding use
– Day-in, day-out for 3 years on the job
• Usability under duress
ULTRA
RUGGED
– Gloved and one handed use,
– Loud audio speaker
– Noise canceling microphone,
TEAM – Sunlight readable display
SMART
– Gore™ vent to clear water from speaker
BUILT-IN
– Strong antenna performance
SAFETY
• Long operation
– Battery operation for double shift (16 hour) workdays
and 25% talktime
– Simultaneous with GPS tracking - sending positions to
a server every 3 minutes
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8. 8
ULTRA RUGGED – ELEMENTS
ULTRA • Not Rugged …. Ultra Rugged
RUGGED
• MIL-SPEC? ….. Beyond MIL-SPEC
TEAM
SMART
• How many four foot (1.2m) employees
does your company have walking
BUILT-IN
SAFETY around on plywood?
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9. 9
SONIM RUGGED PERFORMANCE STANDARDS
Beyond MIL-SPEC
1 TON OF RESISTANT TO IP 68 IP68 2 METER
EXTREME SHOCKS & IMPERVIOUS DEEP WATER
ULTRA PRESSURE VIBRATIONS TO DUST SUBMERSIBLE
RUGGED
TEAM 100 dB -20C TO +55C 2 METER ACCESSIBLE
SMART SPEAKER DROPS ONTO KEYPAD
CONCRETE
BUILT-IN
SAFETY
UP TO 24 HRS PUNCTURE RESISTANT TO 3-YEAR
TALKTIME / 26 HRS PROOF PETROLEUM COMPREHENSIVE
GPS/MRM (500 KG/SQ.MM) OILS WARRANTY
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10. 10
BUILT-IN SAFETY
Safety Features Designed Into the Core of Our Phones
• Ultra-rugged works when you need it the most
• Lone-worker / man-down protection
ULTRA – GPS tracks presence to aid in man-down recovery
RUGGED
– Panic button always works – all the time
– Accelerometer detects falls and other man-down incidents
TEAM
SMART
• Intrinsically Safe-certified models
– For use in high-risk explosive environments
BUILT-IN
SAFETY
• Fail-safe communication
– Applications maintain state through reboots
– Safety-critical software runs reliably for weeks and tested
through thousands of iterations
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11. 11
TEAM SMART
Power Tools for Workforce Operations Managers
• Vertical Industry Solutions
1. Applications in the cloud
2. Applications in the phone
ULTRA 3. Intelligent accessories that work with the applications
RUGGED
• Workplace productivity enhanced by real-time data
– Mobile resource management (MRM) with GPS
– Project management and voice reporting tools
TEAM
SMART
• Communication extended across the workforce
BUILT-IN
– Between team and base -- and between team members
SAFETY
– Push-to-talk, worker location, safety alerts
• Service quality measured at the point of delivery
– Ensure service companies are meeting contract obligations
– Proof-of-activity and presence through indoor (NFC)
/ outdoor (GPS) positioning
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12. 12
BENEFITS OF WORKFORCE CRITICAL MOBILITY
Key
Benefit
Total Cost of
ULTRA Ownership
RUGGED
Extreme
WORKFORCE Reliability
TEAM
SMART CRITICAL
Operations
Excellence
BUILT-IN
SAFETY
Risk & Liability
Reduction
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13. 13
WORKFORCE MOBILITY MARKET
Future Sonim
Android
Phones
OPERATIONAL EFFECTVENESS
Motorola WORKFORCE
TEAM COMMUNICATION +
(enterprise) CRITICAL
TEAM SMART
STANDARD Symbol Intermec
SMART
PHONES TRADITIONAL
RIM DATA Casio
CAPTURE
Apple
HTC
RUGGED FOR
SPORTS / PLAY
Motorola
(consumer) Samsung
Shenzhen Clones
BUILT-IN SAFETY + ULTRA-RUGGED
EXTREME RELIABILITY
CONFIDENTIAL

14. UNIQUE MARKET POSITION
Smart Teams In Ultra-rugged Environments
TRADITIONAL
DATA CAPTURE
PRICE
WORKFORCE
CRITICAL
RUGGED FOR
SPORTS / PLAY
STANDARD CONSUMER
MARKET SIZE
CONFIDENTIAL

15. UNIQUE MARKET POSITION
Smart Teams In Ultra-rugged Environments
CYCLE (YEARS)
REPLACEMENT
ANNUAL UNITS
MNO SUBSIDY
DISTRIBUTOR
(MILLION)
TO
TRADITIONAL
3 $800 $0 4.5
DATA CAPTURE
WORKFORCE
? $300 ($200) 3.0
CRITICAL
RUGGED FOR PLAY
3 $150 ($150) 1.5
TIER 1 (Mot, Samsung)
RUGGED FOR PLAY
5 $100 $0 1.5
TIERS 2 – 3
STANDARD
1,500 $130 $0 - $150 1.2
CONSUMER
CONFIDENTIAL

16. BRINGING INTELLIGENCE TO WHOLE TEAMS
Entire Workforce Enablement – Anytime, Anywhere
• N2 effect – the greater the number of connected
team members, the more powerful and effective
the team
• Targeting underserved market segments
• Disruptively priced for team-wide deployment
– $300 - $800 MSRP
– $1,500 devices don’t reach every security guard,
construction worker, cleaner
– Handheld computers don’t climb trees and transmission
towers or go down manholes – and are often left in the car
CONFIDENTIAL

17. COMPETITIVE DIFFERENTIATION
Consumer Device Manufacturers
• This market requires focus and commitment – not
side trips
• Most ruggedized phones are built for sport – not
built for daily use in demanding environments
• Ruggedness isn’t enough
– Extreme reliability
– Team smart
– Built-in safety
– Enterprise 3-year warranty - covering accidental damage
• Simply a sideline for most mobile manufacturers
– Not their core business
– Consumer mobile phone perspective does not match needs of
specific government and enterprise industry sectors
– No expertise in the industries
CONFIDENTIAL

18. COMPETITIVE DIFFERENTIATION
Traditional Data Capturing Devices for the Enterprise
• Focused on team-wide deployment
– e.g. every construction worker and security guard
• Disruptive lower price point
– Underlying consumer derived cost base
– Mobile operator subsidy
• Distribution by mobile operator business
sales force (plus VARs & integrators)
– Verticals large enough
– Portfolio effect
– Support operator white label services (lone worker, e-
health, field force)
• Focus narrower and deeper on select verticals
• Extreme reliability
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19. 19
PARTNER ECOSYSTEM
Partnering with Best-of-breed Team Intelligence & Safety Providers
PUSH-TO-TALK MOBILE RESOURCE CONSTRUCTION
MANAGEMENT VOICE REPORTING
SYSTEMS INTRINSICALLY
INTEGRATORS SAFE
LONE WORKER
MONITORING
SERVER
NEAR FIELD EMERGENCY
COMMUNICATIONS RESPONSE
(NFC) APPLICATION CENTERS
PROVIDERS
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USED BY LEADING ENTERPRISES WORLDWIDE
UTILITIES SECURITY / FM OTHERS
TRANSPORTATION &
LOGISTICS CONSTRUCTION HEAVY INDUSTRY
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21. 21
DISTRIBUTED THROUGH NETWORK
OPERATORS WORLDWIDE
• Americas
– Canada: Rogers and another top tier carrier
– US: T-Mobile, Cincinnati Bell, Viaero, ACG (26
smaller CDMA carriers)
– Latin America: Entel Chile, Tier 1 multinational
group
• Europe
– Northern: 2 of big 3 in UK, 3 Sweden, Telenor,
TeliaSonera, TDC, KPN
– Southern: Vodafone Portugal, Telefonica Spain
– Eastern: T-Mobile Hungary, TelSim, VimpelCom
• MEA
– South Africa: Vodacom, MTN
• Asia
– Australasia: Vodafone Australia & New Zealand
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22. 22
IN SUMMARY
Sonim creates workforce-critical mobile phone solutions that are
ultra-rugged and team smart with built-in safety
– Marketed to enterprises at disruptive price-points to enable
team-wide deployment
– Continued operation throughout the workday, under duress and
in the harshest conditions
– Resilience to continual, demanding use
– Ability to always know where workers are
– Inter-team communication at all times
– Integration with enterprise communications and hosted
– Modular extensibility
CONFIDENTIAL

23. ADDITIONAL SLIDES
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24. 24
Lone Worker Protection
Red Risk
GPS Location NETWORK
button
- sends GPS OPERATOR
location and
Amber Risk
calls ERC
button –
even when
request
phone
monitoring
locked
and
tracking
Green Risk
button – Escalation
Track start Management
and end of
a shift Location
Audio Data
HOSTED
recording
MONITORING
SERVER
– Simple Mode: sends heartbeat messages EMERGENCY
RESPONSE
– Tracking: sends GPS position every 1-5 minutes, CENTER
battery life 26 hours at 3 minute intervals
– Man Down: monitors accelerometer for accidents,
sends alerts to server
– Alarm: sends current position to monitoring
centre, calls Emergency Response Center
CONFIDENTIAL

25. Mobile Resource Management
- Increase efficiency
- Locate and track
- Dispatch nearest worker
- Automatic time sheets reduce over claimed hours
- Automatic mileage reduce over claimed expenses
- More time with customers, less time on paperwork
- Field Service, Utilities, Transportation & Logistics
CONFIDENTIAL

26. Push-to-talk (PTT)
- PTT enhances workforce productivity
- Near instant one-to-many communication
- Sonim has 11 granted patents on PTT on cellular networks
- Specific phone models support:
- Kodiak servers: circuit-switched PTT (2G/EDGE) and packet-switched PTT (3G/HSPA)
- Qualcomm Qchat on CDMA
Network Operator
CONFIDENTIAL

27. ATEX – Intrinsically Safe
- Incapable of causing sparks
- Required in potential explosive environments
- Oil and gas extraction, processing and distribution
- Chemicals industry
- Grain mills
- Biogas
Application Type of Ignition Temperature Class
Device Group Atmosphere Protection ( C)*
II 2 G Ex ib IIC T4
Device Category Explosion Explosion Group
Protection
* Maximum surface
temperature exposed to gas
CONFIDENTIAL in case of malfunction

28. 28
NFC battery cover accessory
• Proof of activity for Security Guards, Cleaning Crews
• Applications in dairy farming, home visit nursing
CONFIDENTIAL

29. NFC WORKFORCE MANAGMENT
WHO – Identification
WHAT - Activity
• Security and Facilities
Management
– Security Guards
– Facilities Managers /
Supervisors
– Cleaning Crews
– Technicians and Equipment
WHEN - Timestamp Maintenance Crews
WHERE - Location
• Home visit Healthcare
– Nurses
CONFIDENTIAL

30. SONIM’S NFC SOLUTION
CELLULAR OPERATOR NETWORK
Data collection Application Partners Services
and Reporting
REAL TIME BUSINESS INTELLIGENCE
CONFIDENTIAL

31. NFC App solution partners
Partial List
• Reslink, Finland, UK
• Avistatime, Sweden
• Tuomi, Germany, Austria, BeNeLux, US
• SoftClean, Germany, Austria
• Motec-data, Germany
• Pitcom, Germany
• P&T Consulting, France
• Ntech/Ceysoft, Turkey
• Spotmaster, Netherlands
• A.S.E. Ebner, Austria
• ACS, UK
• Over-C, UK
CONFIDENTIAL

32. Example Economic Model Output
Workforce management applications drive: recurring revenue, 100% data plan take-up and lower churn
Enterprise lifecycle and 3 yr warranty drive 3 year contract
SONIM drives PROFITABILITY
CONFIDENTIAL