The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing.

2. Digital Marketing Strategy and Plans

3. Digital marketing is an umbrella term for the marketing of products or services using
digital technologies, mainly on the internet, but also including mobile phones, display
advertising, and any other digital medium.
9 steps to a successful digital marketing plan -
 Branding
 Social Media
 Content Marketing
 Email Marketing
 Video Production
 SEO
 Web Design
 App Development
 SEM

5. Branding Strategy
Step 1: Define Your Business Framework
Step 2: Define Your Target Market
Step 3: Define Your Value Proposition
Step 4: Understand Your Product
Step 5: Create Your Brand Graphics and Message
Step 6: Develop an Integrated Marketing Plan

7. Essential Steps to Success in Social Media Marketing
1. Start with a Plan
2. Create Quality Content
3. Think Visually
4. Be Active and Responsive
5. Measure Metrics

9. Content Marketing Strategy
 Determine Objectives for Content
Marketing
 What's your One Thing? (What will
you create in your content marketing
program that sets you apart?)
 Measure your Content Marketing
 Define your Audiences
 Research Audience Needs
 Create a Content Execution Plan
 Create a Content Amplification Plan

11. Email Marketing Tips
 Build an acquisition strategy
 Optimizing for mobile is extremely important
 Your data should always be relevant
 Personalize email whenever possible
 Email drives accessibility across-channels
 Get their permission to use it
 Email drives deals
 Sharing isn’t just for social networks
 Did they abandon before they bought?
 Automate your post-purchase messages

13. 10 Tips for Creating Winning Video
 Identify the Right Content
 Complete a Creative Brief
 Find the Right Expert
 Write a Script
 Pick the Best Location
 Select a Camera and Lens
 Assemble a Lighting Package
 Don’t Forget Sound
 Bring the Energy
 Edit the Footage

15. Search Engine Optimization Tips
Make the website about one thing
Mention keywords where they matter most
Link to internal pages on your site
Use a permalink structure that includes keywords
Remove anything that slows down your website
Use keywords in your images

16. Link to other websites with relevant content
Update your website frequently
Make sure your website is indexed in search engines
Have other websites link to you
Stop changing your domain name
Write like a human
Search Engine Optimization Tips

18. Web Design Tips for Successful SEO
Smart and Responsive Design
Clear URL Organization
Speed Matters
Partial Use of JavaScript
Give Clear Instructions to Customers

19. Web Design Tips for Successful SEO
Code Cleaning
Limited Use of Flash
Make Navigation Easy For Everyone
Make Use of CSS Image Sprites
Printer Friendly
In harmony with Various Resolutions
HTML5 and CSS3 (Validated)

21. Apps Development
Mobile Apps for digital marketers that are all worth a
download-
Perch
Perch is a free Android and iOS app that gives you a "birds-eye view" of all
the social mentions your company receives, as well as your competitors'
mentions.
Google AdWords
Google released a free Android app for AdWords that lets campaign
marketers check their campaign stats, update bids and budgets, get real-time
alerts and more.

22. App Development Marketing
HubSpot
HubSpot is an inbound marketing management and analytics service that's
well regarded in the digital marketing community.
Hootsuite, Buffer and Related Apps
Hootsuite and Buffer are useful, cloud-based social-media-monitoring and
posting services with free apps. Unlike HubSpot, however, you need either a
free or paid account to use these tools.

24. Search Engine Marketing Tips
5 Search Engine Marketing Tips -
Keyword Selection - Focus on keywords that produce
quality leads and conversions for you. Additionally, utilizing
long tail keywords as part of your strategy will allow you to
be more targeted and cheaper.
Day/Geographic Parting - Another good way to stay
competitive against big brands is through localization. There’s
no need to show up for keywords all around the country if
you only serve your city or state.

25. Search Engine Marketing Tips
Ad Extensions - Ad extensions are a great way to include additional
information to your ads. If you’re only going to be able to run an ad on a
limited basis, packing as much useful information about your business in your
ad can make the difference.
Engaging and Enticing Ad Copy - When outbidding your competitors
for a top position is not an option, you must think of other ways to stand out.
Writing alluring ad copy can be one of them.
Looking Outside of Google - New advertisers often forget that the paid
search world exists outside of Google. Google is often times the most expensive
search engine and rightly so because it gets the most traffic, but there our other
more cost effective and less competitive search engines.

26. Deligence Technologies - your growing technology partner!
www.deligence.com/contact-us
Email : info@deligence.com
Phone : +91 9910130340