1. Structured (or scripted) reality TV
shows
Post modern media
March 2012

2. What is ‘The Only Way is Essex’?
✤ It follows the lives of people who live in Essex and the stereotypes that exist -
boob jobs, Botox, stilettoes, Harvester restaurants, fake tan, and rose wine. “Oh
My God” and “Giving it large”.
✤ “For those of you who haven’t treated yourselves to a night basking in its trashy
glow Essex…is like a poorly acted Hollyoaks that purports to be real. It focuses on
the glamorous and tempestuous lives of a group of twenty-something ‘friends’ as
they glide through club nights, pub lunches and vajazzles (don’t ask). It sounds
terrible, hell, it is terrible. But absolutely compulsive. Like a giant glittering pink
car crash it is impossible to look away. I confess further: I watch this programme
religiously.”
✤ Nadia Ramoul
✤ Middlebrowmagazine

3. ITV
✤ Claire Zolkwer, ITV's commissioning editor for entertainment, said: "As a
commissioner, the holy grail is a new genre – something that is channel-
defining and ground-breaking; and on ITV2, it had to be brash too in order
to punch through the terrestrial channels.
✤ "We worked with the production company to hatch a plan that would
borrow from many genres and it eventually became a hybrid, as I see it, of
drama, reality and comedy. The comedy/ warm angle was so important."
✤ "These shows work best when you have a tribe of people who are rooted in
one geographical location and already know each other. It's the opposite of
Big Brother where you threw together a group of strangers and hope that
they form relationships."

4. The Only Way is Essex
http://www.youtube.com/watch?v=Vfd6tVqCS5s&feature=fvwrel
✤ http://www.youtube.com/watch?v=EsVO1hsrOnI
http://www.youtube.com/watch?v=_vTzuZk1OHA&feature=relmfu
http://www.youtube.com/watch?v=Nog7ldxYnSM&feature=related

5. Is it fake?
✤ Structured reality means that whilst locations and scenarios are set-up by the
show's producers, the interaction between the cast is apparently real.
✤ The show cheerfully acknowledges that scenes are set up, with locations often
moved for the benefit of the cameras. So are these shows simply as fake as Lauren
Goodger's tan?
✤ "We'll steer the characters to certain places. Before the cameras roll we'll say
'remember to ask what happened last night'," said a producer. "In the edit, I'll cut
words out of sentences to make it more 'writerly' and give it that soap opera
quality. But we don't make anything happen that they don't want to happen. The
emotional narrative is real.
✤ The show itself averages viewing figures of 1.5 million on ITV2 at 10pm with
another 0.5M watching online.

6. Is it fake?
✤ However the show's popularity has led to questions over whether
the relationships on screen are real or not.
✤ Mark Wright has denied his relationship with fellow cast member
Lauren Goodger is strictly for the cameras. He said: "All the
storylines are real. Mine and Lauren's relationship is certainly not
fake. "We've been together for 10 years - on and off. And we've only
been on the TV for the last eight months." Lauren added: "The show
wouldn't allow a fake relationship.
✤ "If we went to the producers and said, 'We're going to get together
for fake', they would say, 'We're not interested'.

7. What is its genre?
✤ It is a work of bricolage, taking elements from a number of shows so that
it is an eclectic mix of genres.
✤ It is part documentary
✤ Part constructed (set up) reality TV
✤ Part soap opera
✤ Part comedy
✤ It is known as structured reality so in essence a reality comedy docu-soap
much like Ladette to Lady or My Big Fat Gypsy Wedding or Made in
Chelsea or The Trip.

8. Why is it post modern?
✤ It is self reflective in that the contributors are very knowingly part of the process
of making the TV programme and refer to their knowledge of the process of TV
production throughout. Cast members also break the fourth wall by talking to
camera, reference the fact that their roles are structured and argue about the
relative (or not) importance of each character in relation to another.
✤ At one point someone says about Lauren’s friend being “shut up, you’re just an
extra” to another contributor, implying they are in on the fact that the stars of the
shows partly put on an act.
✤ Hyper-real interactions and scenarios are playing out by exaggerated characters.
they play up to the camera and exaggerated their language, behaviour and actions
as a camera is following them. They are aware possibly that the more sensational
exploits will be the ones that will be edited in.

9. Conclusion: how post modern is
‘The only Way is Essex’…
✤ It is very relevant and current new type of genre that is post modern because it’s:
✤ a work of bricolage
✤ hyper-conscious
✤ self reflective
✤ breaks the fourth wall
✤ blurs reality and fiction. Simultaneously accepts and resists that it is a work of fiction.
Characters are over the top and uncannily real yet utterly constructed at the same time.

10. Other constructed reality series:
Desperate Scousewives
✤ Desperate Scousewives is positioned somewhere between soap opera and documentary; this TV
series' "scripted reality" follows the same popular, hybrid genre as "The Only Way Is Essex" and
"Made In Chelsea."
✤ The notion of the intersection of "time" and "space" is at work here: its "space" is recognisably
Liverpool and it is edited as if it is in "real" time, when it didnt happen in real time.
✤ Have fun spotting its post modern features, includes the playful irony of its derivative title.
✤ The programme's fakeness in its representation of reality is richly evident. its "constructedness"
is ever-present: its stilted, self-conscious dialogue is amusing because it is so prefabricated;
every aspect of its "characters'" appearance, right down to its female players' eyelashes is false.
The show's women look, and behave, like Barbi Dolls. Stereotyping between the sexes is extreme:
the men "really" are from Mars and the women seemingly from Venus. Their "characters" are as
stereotypical as those who used to feature in Striker, a comic strip on a promiscuous footballer
from a well-known tabloid newspaper.

11. The Trip
✤ Why do you think its post modern?
http://www.youtube.com/watch?v=YWXMFWox3Bw&feature=related
http://www.youtube.com/watch?v=HFIQIpC5_wY
http://www.youtube.com/watch?v=ZmKvavJjAPQ&feature=relmfu
http://www.youtube.com/watch?v=NWLBEm3dV9w&feature=related
✤