CopyWritingProposalleithunique

Sandra Marshall
Leith Unique
https://www.uk.linkedin.com/in/leithunique/profile/cvadminfundraising2016/
Copy-Writing, Editing and Proof-Reading
That Works
Thirty years’ Experience of Working with
Legal documentation
Provided by
LEITH UNIQUE
Submitted on: 14 November 2016
Email: leithheritagecentre@outlook.com
Offer is Valid until:

Sandra Marshall
Leith Unique
Dear {Insert Contact’s Name},
My name is Sandra Marshall. I provide high quality copy-writing, Editing and proof-reading
services to businesses trying to generate new clients from online sources.
I also provide accurate editing and proof-reading services to authors, bloggers, etc. either
online or offline as required.
Most businesses understand the importance of online marketing inmaintaining solid sales
figures. The internet has become the place hundreds of thousands of consumers look to
daily for guidance. Unlike sales copy for brochures, print ads and other forms of offline
media, however, copy written for the web must follow certain guidelines to be effective.
On the web, effective copy-writing has taken on an entirely new set of requirements.
Accurate editing and proof-reading skills either online or offline, are also essential to prove
authenticity and professionalism.
Copywriting
Fact: Online Readers Need White Space.
An eye-tracking study done by Neilsen revealed that reading comprehension goes up
when there is plenty of white space on a web-page. A good online copy-writer knows to
keep paragraphs short, to double space between paragraphs, and to use bullets and sub-
headings to make the copy easy to read off a computer, tablet or mobile phone screen.

Sandra Marshall
Leith Unique
Without white space, readers cannot skim pages quickly, and may become confused.
Cluttered, crowded websites are aesthetically unappealing to viewers, and are often
discarded in favor of a website with a cleaner, clearer, simpler look.
Fact: Effective Web Copy must be Search Engine Optimized.
Search Engines like Google, rank websites in accordance to their relevance to any given
search term. This means copy-writers must know how to correctly incorporate those
terms, or keywords, into the copy to ensure its relevance will be obvious to the search
engine. This is called optimization. Websites that are optimized have a much higher
chance of showing up in search than those that are not.
In years’ past, however, many online writers “stuffed” their copy with keywords to “game
the system.” This outdated method no longer works, and can cause your business site to
be penalized! This means you need a copy-writer who is fully up to date on current search
engine requirements.
Fact: Your Copy Represents Your Company.
One thing bad website copy can do to your business is turn consumers off before they
even read a paragraph.
If your website copy is outsourced and written by someone without a proper grasp of
English spelling, grammar and sentence structure, you may lose customers who only visit
your website for a moment before turning away in annoyance at the hard to read text.

Sandra Marshall
Leith Unique
Investing in high quality copy for your site can save you money in the long run!
Well written text can not only inform consumers about your services and products, it can
also provide tips, information and advice to keep readers engaged and feeling satisfied.
Poorly written text makes your company look bad - if you don’t care enough to make a
good first impression, how good can your service or product be?
Fact: Business Blogs Drive Traffic
Hubspot, a provider of website and blog services, studied 1531 of their customers to
determine if blogging made a difference to their business.
Of those surveyed, 795 blogged, and 736 did not. The sites that blogged got 55% more
visitors than those that did not.
More traffic means more potential customers, which generally leads to more sales.
Another reason for your business to have a blog is to remind the search engines and your
customers that you are around, and to add fresh, relevant content to your site regularly.
I’ve seen clients’ businesses literally take off following production of high quality relevant
regular copy on their websites and blogs. Perhaps it is time to take a close look at your
own platforms and see if a content revamp can make your online marketing plan more
successful!
My copy-writing packages range from simple website copy to blog content, article writing,
press releases, and more.

Sandra Marshall
Leith Unique
Don’t see a package that suits your needs? Simply contact me to build a customized
package with the same fair pricing and quality as the pre-set packages!
Basic Service Copy Writing Packages:
I can work with copy-writing jobs ranging from websites with hundreds of pages to simple
tasks like creating a terrific “about us” page for your business or bios for your company’s
main staff members.
I offer tailored packages and do blog set-up and customization on request. Ask about my
custom package options!
 Web Copy, All Original, 400 words per Page, 5 Pages - £200
 Web Copy, All Original, 400 Words per Page, 10 Pages - £360
 Web Copy, Rewrite and Optimize Existing Copy - 10 pence per word
 5 Articles, 400 Words Each, Low Research - £160
 5 articles, 400 Words Each, High Research - £200
 Blogging, Text Only, Base Rate - 10 pence per word
 Posting and Tagging Blogs (WordPress or Blogger) - add £10 per blog
 Press Release Writing, 500 words - £75
You can choose a one-off package with a one-time fee (typical for website content or
press releases) or sign up for a monthly package that gives you an ongoing discount
(typical for blogging and article writing) The customized packages are almost as
inexpensive as the pre-fab deals, so if you don’t see exactly what you are looking for, call
me and I will work out a premium service that meets your needs and fits your budget!

Sandra Marshall
Leith Unique
When you regularly add content either on your site or on sites that link back to you, you
increase your website’s chances of ranking well for your chosen search terms. My
monthly packages are designed to give you high quality content on a regular schedule.
Monthly packages can be purchased month to month, or ask about the discount for 3
monthly and 6 monthly contract plans.
 4 Blogs per Month, 400+ words - £150
 8 blogs per Month, 400+ words - £280
 5 Articles per Month, 500 words - £200
 10 Articles per Month, 500 words - £380
Don’t forget to ask about additional services, such as Press Release Distribution and Blog
Posting / Tagging. I also provide copy for platforms like Facebook and Twitter, creating
short, to the point “bytes” of content that can then be posted at your leisure.
Don’t let another month go by with poor quality content on your website or no blog. Invest
in high quality copy-writing and see your business take off! Get in touch with me today. I
will ensure you get the best deal possible on the best copy-writing services out there.
Basic Service Editing/Proof-Reading Packages:
I can work with editing/proof-reading jobs ranging from books with hundreds of pages to
simple tasks like creating a terrific “about us” page for your business or bios for your
company’s main staff members.

Sandra Marshall
Leith Unique
I do offer tailored packages and please ask about my custom package options!
 Editing and proof-reading 1000 words per Page, 15-25 Pages - £200
 Editing and proof-reading 1000 words per Page, 25-75 Pages - £360
 Editing and proof-reading 1000 words per page, 75-125 Pages - £450
 Editing and proof-reading 1000 words per page, 500 upwards Pages-£750-£975
 Copy, Rewrite and Optimize Existing Copy - 10 pence per word
 5 Articles, 400 Words Each, Low Research - £160
 5 articles, 400 Words Each, High Research - £200
 Proof-reading Text Only, Base Rate - 10 pence per word
 Press Release Writing, 500 words - £75
You can choose a one-off package with a one-time fee (typical for website content or
press releases) or sign up for a monthly package that gives you an ongoing discount
(typical for blogging and article writing). You can create packages that provide online and
offline customization providing you with professional continuity. The customized
packages are almost as inexpensive as the pre-fab deals, so if you don’t see exactly what
you are looking for, call me and I will work out a premium service that meets your needs
and fits your budget!
Yours Sincerely,
Sandra Marshall
Leith Unique
leithheritagecentre@outlook.com

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