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LinkedIn statistics
USER PERSONA
Who are you, average LinkedIn user?
Sandra Simonovic
info@snajderaj.com
www.snajderaj.com
Explain this section in a few sentences concisely and clearly.
Main characteristic of
average user:
Male, 35 – 54 yrs,
Ent...
World
Serbia
Europe
Croatia
Male dominance? Not (that strong) in Serbia and Croatia
Females
Males
No answer
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
World USA Europe Serbia Croatia Germany Norway
18 to 24 25 to 34 35 to 54 abov...
0
1
2
3
4
5
6
7
8
World Europe Serbia Croatia Germany Norway
Entrepreneurship
Sales
Engineering
Human Resources
FUNCTION S...
0%
5%
10%
15%
20%
25%
World
Europe
USA
SerbiaCroatia
Norway
Germany
Senior
Manager
Owner
AND WHAT ABOUT SENIORITY?
Norway ...
DATA SOURCE:
LinkedIn Ads
DATA COLLECTED
on Oct 10 2012
ATTRIBUTION:
CC BY-NC-ND
You are free to Share — to copy,
distribu...
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LinkedIn statistika Srbija i Hrvatska, oktobar 2012

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Statistika korisnika mreže LinkedIn iz Srbije i Hrvatske u poređenju sa Nemačkom i Norveškom. Oktobar 2012

Publicada em: Turismo, Negócios
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LinkedIn statistika Srbija i Hrvatska, oktobar 2012

  1. 1. LinkedIn statistics USER PERSONA Who are you, average LinkedIn user? Sandra Simonovic info@snajderaj.com www.snajderaj.com
  2. 2. Explain this section in a few sentences concisely and clearly. Main characteristic of average user: Male, 35 – 54 yrs, Entrepreneurship (function), Senior (senority)
  3. 3. World Serbia Europe Croatia Male dominance? Not (that strong) in Serbia and Croatia Females Males No answer
  4. 4. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% World USA Europe Serbia Croatia Germany Norway 18 to 24 25 to 34 35 to 54 above 55 AGE STRUCTURE How old is average LinkedIn user?
  5. 5. 0 1 2 3 4 5 6 7 8 World Europe Serbia Croatia Germany Norway Entrepreneurship Sales Engineering Human Resources FUNCTION STRUCTURE What’s your job function, LinkedIn Persona? Looks like HRs don’t like using LinkedIn. Shouldn’t social networks be more connections- and not sales-oriented?
  6. 6. 0% 5% 10% 15% 20% 25% World Europe USA SerbiaCroatia Norway Germany Senior Manager Owner AND WHAT ABOUT SENIORITY? Norway and Germany are slightly above world average percentage, but both Serbia and Croatia are below Could that be the difference between highly developed and developing countries?
  7. 7. DATA SOURCE: LinkedIn Ads DATA COLLECTED on Oct 10 2012 ATTRIBUTION: CC BY-NC-ND You are free to Share — to copy, distribute and transmit the work, but may not use this work for commercial purposes. No modifications allowed. Author: Sandra Simonović Contact: @SandraKravitz info@sandrakravitz.com Data is an approximation provided by LinkedIn

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