project

1. Presentation on watches BySandip Kumar MMM’B’ 44RiteshRanjan MMM’B‘ 43

2. History of watches Supply And Distribution Network TITAN TIMEX OMEGA SWATCH TISSOT CONCLUSION CONTENTS

3. History of watches For thousands of years, devices have been used to measure and keep track of time. The current sexagesimal system of time measurement dates to approximately 2000 BC, in sumer. The ancient egyptians divided the day into two 12-hour periods, and used large obelisks to track the movement of the Sun. They also developed waterclocks, which were probably first used in the precinct of amun-re, and later outside Egypt as well; they were employed frequently by the Ancient Greeks, who called them clepsydrae

4. The earliest clocks relied on shadows cast by the sun, and hence were not useful in cloudy weather or at night and required recalibration as the seasons changed. The earliest known clock with a water-powered escapement mechanism, which transferred rotational energy into intermittent motions dates back to 3rd century bc

5. India is under penetrated market for watches Only 27% of indians own a watch Total estimated volume as per 2009 is 45mn unit Value of rs 300 crores Past Proportion of indian market is below rs 500 Market has been split into low end.Mass market , premium & luxury brand.

6. SUPPLY AND DISTRIBUTION NETWORK COMPONENT SUPPLIER WATCH INDUSTRY BRAND WHOLESELLER RETAILER

7. TITAN AT GLANCE Founded in : 1987 Head quarter –Houser ,India Area served -4 continent and 32 countries –India and other Countries , especially –Middle East Asia , Asia Pacific and Africa- Key People-Xerxes Desai- Founder

8. KEY FACT World 5th largest manufacturer of watches- Manufactured 1000 million watches till date- 100 million customers , 265 Exclusive showrooms Backed by 700 Service centres Focussing on Design of watches- Introduced Braille watches

9. Product range Raga Diva Nebula Octane Heritage Edge Orion

10. Price range Raga – Rs 4000 - 9500 Nebula - Rs 2600 - 8500 Octane - Rs 5250 - 7000 Orion – Rs 3200 - 8000

11. promotion Advertising – Electronics & Print ads Sales promotion Events Launch of a store Hoardings/Billboards

12. TARGET SEGMENT Demographic age – 6-12, 12-19 ,20-34, 35-49, 50-64 ,65+ Gender - male & female Occupation –Professional , Retired ,Students- Lower class,middle class , upper class Pshycographic – life styles , Culture oriented ,Sports Oriented ,Outdoor –Oriented

13. Behavioural Benefits – quality service and economy User Status – Potential users ,First time users-regurlar user ,non-user

14. Brand ambassador AAMIR KHAN RANI MUKHERJEE

15. MARKET INFORMATION Titan’s Watches Division has 60% share of the domestic organised watch market , which is estimated at 42 million pieces anually and growing at 80% year on year Plans to sell 14 million watches this Fiscal year Compared with 90,00,000 is 2008-2009 Watches currently contributes 30% of Titan’s revenue and this division is expected to grow 20% this First against 18%

16. Timex watch TIME WORLD In market since 150 years Ranked no-1 in USA in 2001 Largest selling Brand in USA & CANADA Focus – Quartz based wrist watch in India Lowest cost watch manufacturer in the world

17. “JOINT VENTURE WITH “TITAN” Company market share growth from 12% in 1998 to 28% in 2008 TARGET MARKET YOUTH , KIDS ,HIGH END FASHION,LUXURY SPORTS ,ATHLETICS

18. “TIMEX TECHNOLOGY” Data link Perpetual Collection Calender Watch Resistant Watch Ironman Triathlon

19. “DISTRIBUTION” Espirit Nautica Pierre Cardin Salvatore Ferragamo

20. “Brand ambassador” Brett lee -360 degree marketing Collections- Conversations Starters (Rs 1550 -8550) Torque Collections (Rs 2495-4995) Timex act golf collections-(Rs 1995-5995) Reebok timewear (Rs 3500-8000)

21. “Joint venture” Disney Designer Watches Reliance MobileVessace Valentino

22. “OMEGA WATCHES” Founded in 1848 OMEGA RANGE OF PRODUCTS Gent’s collection Ladies Collection Fine Jewellery and Charm’s Fine leather and Bag’s

24. -Olympic sport since 1932

25. -Promotes two major events in India

26. -Promotes two major events in India

28. Tie ups with nasa &iss International space station also represents a new era of the Omega’s longstanding with space exploration. TECHNOLOGY & DESIGN INVOLVEMENT Established world class recognition for their expertise in manufacturing movement. Best known for their unique co-axial movement Which was initially released to the market place in 1999

29. “SWATCH” IN RUSSIA Till 2006 year Jamil & Company shop distributed the SWATCH in RUSSIA Product has wrong position on Russian market It was defined as usual expensive watch Customer didn’t pay attention to the product

30. From 2007 onwards , SWATCH distributor started to develop the Swatch brand in India- A lot of independent official Swatch outlets appeared the SWATCH outlets appeared in largest cities of RUSSIA SWATCH product found the most popular in RUSSIA market

31. PROMOTION Swatch produces the model for everybody. Inspite of this they define young people as their target audience The factor of SWATCH popularity- value of money acceptable price for swiss watches wide range of models quality and reliabbility good warranty & conditions opportunity buy swatch product online

34. Brand ambassador DEEPIKA PADUKONE MICHAEL JAMES NICKY HYDEN – MOTOR CYCLE RACER

35. KEY FACTS 130 outlets allover the country 25 cities and towns Attracts peoples from all walk’s of life Huge Customer Irrespective of nationality 200 designs every year starting price Rs 8000 onwards