The FohBoh Preferred Partner Program is a marketing program for technology vendors in the foodservice vertical. After a thorough evaluation, approved vendors work with FohBoh to embed content in the FohBoh community, newsletter, social media channels and extended network.

1. Preferred Partner Program
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2. What
There is a massive tech-driven
transformation of the foodservice
industry occurring today.
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3. Problem
Product Distribution.
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4. Solution
Preferred Partner Program
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5. Why FohBoh?
• Community and brand reach of ~10 million targeted people
• Trusted authority and voice in the foodservice industry
• High user engagement levels with integrated FohBoh content (newsletter,
community, social content and extended network and conferences)
• FohBoh is uniquely qualified and positioned:
• At the intersection of foodservice and technology
• Between consumer applications and business utility
• Between consumer data and social intelligence
• Between start-up and the enterprise
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6. We find the signal in the noise...vetting technology products, services and
integrated solutions that bring operators value, strategic relevance, saving
them time and money.
For Restaurant Chains
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7. For TechnologyVendors
• Engage us as your foodservice
industry domain expert.
• Benefit from our industry
domain expertise when
developing social, mobile, local
marketing and customer
experience management
products and services.
• Extend your reach and gain
influence with key decision
makers
We validate and enhance solutions
that solve real problems.
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8. Vendors
Vendors need points of access
to operators that allow for
efficient customer acquisition
Consultants
& Agencies
Operators
Consultants and agencies need the
latest insight on technology and
marketing trends to service their clients
Operators are constantly being
pitched to by technology vendors, and
need clear advice on selection
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9. Benefits
• DISTRIBUTION - we position our approved vendors to access key industry decision makers while
leveraging the FohBoh integrated platform
• Sell more software in less time:
• Reduces user acquisition costs
• Increase revenue
• FohBoh stamp of approval - highly respected industry authority with influence among foodservice
industry decision makers
• Preferred Class - only approved vendors are included
• Vendor and products featured, highlighted and embedded in FohBoh community and content
• Increased brand exposure for vendor and products among targeted audience
• Global, multi-channel content syndication
• Highly targeted, cross-platform message amplification
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10. Preferred Partner Program
Scope of Services
Monthly Program | $1,500 per month (6 month rotation) | 10% discount on
vendor product/app/service for FohBoh members | 20% commission on
facilitated sales to group/enterprise customers (includes 10% discount)
1. “Friend’s of FohBoh” Ad: a 180 X 150 ad in rotation on the main page with our other
program advertisers
2. 10 social media inclusions:This will include content about your brand syndicated through the
FohBoh profile on platforms including Twitter, Facebook, Google +, and Pinterest, as
applicable.
3. 2 Newsletter sponsorships: monthly inclusion of company logo in one of our newsletters.
Circulated to about 25,000 + subscribers each week
4. Product review and announcement to FohBoh community as a new recommended product
5. Inclusion on Partners Page: logo and brief company write up on FohBoh.com’s partners page
6. Creation of a private and public group on FohBoh to connect with clients and prospects,
share updates, add collateral and even conduct focus groups
7. $1,500 credit towards 2014 FSMU sponsorships and exhibitor packages
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11. Preferred Partner
Program
SMMS Loyalty &
Rewards
Online
Takeout
Mobile
Marketing
Social
CRM
Waitlist
Management
Vendor
Vendor
Vendor
Vendor
Vendor
VendorVendor
Vendor
Vendor
Vendor
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Vendor
Vendor
Vendor
Vendor
Vendor
Vendor
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12. Vendor Categories
• HR Management
• Online scheduling
• Employment Boards
• Restaurant Discovery
• Marketing & Analytics
• Mobile payment systems
• Email marketing
• Business listing services
• Take out/Online & Mobile Ordering
• Reservations
• Waitlist management
• Loyalty & Rewards
• SMS Marketing
• Social CRM/Cloud POS
• Reputation management
• Referral and advocate marketing
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13. For more information, contact:
Stewart Anderson, President
SAnderson@fohboh.com
908-399-0255
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14. Current Partners
Local Search
Listing & Optimization
Social Metrics
& Reporting
Online Ordering
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