Ocular Dialect

© 2014 MERKLE. ALL RIGHTS RESERVED. CONFIDENTIAL
“These lovely lamps,
these windows of the
soul.”
-Guillamme de Salluste

65-93%
meaning derived from
nv communication

30-60%
normal levels of eye
contact (aka mutual gaze)

4© 2015 MERKLE. ALL RIGHTS RESERVED. CONFIDENTIAL
Cooperative Eye Hypothesis
sclera facilitates stronger
communication

Why is eye contact so important?
recognizable social
meanings

emotional context

perceptions of intelligence,
competence, attractiveness,
confidence, etc.

eye behaviors
learned & innate

Learned
eye aversion as a sign of
respect

Innate
eye blocking = universal

Innate
pupil dilation is a sign of the
autonomic nervous system revving up

Innate
extended direct gaze activates the
amygdala (and can induce anxiety)

Innate
gaze aversion improves cognitive
processing during “high load” periods

Tips

Eye contact & You
Amount of eye contact given by a
public speaker affected audience
members perceptions.
When speakers engaged in high
levels of eye contact, they were
rated more favorably. (Beebe
1974)

Tips
facing large audiences make eye contact
with the center and corners of the room.

Tips

“The eyes of men
converse as much as
their tongues, with the
advantage that the
ocular dialect needs no
dictionary, but is
understood the world
over.” – RWE

Ocular Dialect

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