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STRATEGIC
MANAGEMENT


Youth magazine in competition with JAM Magazine.



Monthly magazine



Tie-up with NGO, College Unstoppable.



To be launched in Mumbai.



Targeting colleges and schools for penetration



A panel of top professors from top colleges with whom the
students can directly interact.



A panel of top CEOs from across the country with whom normal
public can interact. A panel of youth icons to be invited as
guest editors.
 Empowerment

of the youth in
educational and career sectors
 Young

India achieving its own
career and education
perspective


Tie up with College Unstoppable



Social Angle



Advertising



One Magazine representative in all colleges



Panel of CEOs, Professors, Celebrities



Counseling for 10th-12th students, BPOs



Social networking



Blogs for all the colleges


SHIKHA K.T



Editor and HR
manager



Roll no. 3019
Contents of magazine
 Meet the editor

G.K Theek He ???

Contents

Test it out

Letters

Now that’s funny

Course – Recourse

My views

Coolage –College

Feast the fest

Wassup..!!!

Contact us

Success / km

wHAT nEXT ??...

Mark the Market


Linking the departments
I.

Marketing

II.

Finance

III.

Research and Development

IV.

Public Relations



2. Design the salary package



3. Recruiting new personnel



4. Determine bonus and incentives
Finance

R&D

Editorial
& HR
Marketing

Public
Relations


SANCHIT GANGAR



Marketing
manager



Roll no: 3013


Tie up with colleges and schools



Promote in the schools and colleges



Initial month free distribution of soft copies



Appoint one representative in each college for
promotion purposes



Establish contacts with teachers



After a year, distribute free expert adivce cds with
the copy


Free counseling seminars



Database



Subscription :

Yearly

@ Rs.240 Rs.200



Half-yearly

@ Rs.120 Rs.100



Tie up with newspapers



Promotion at book stalls in Railway Station



Stall on the result day in schools



Promotional videos in college fests


Circulation



Promotion



Competition



Expansion


SAUMYA KOTIAN



Digital
Marketing
Manager



Roll No:3024


Online Website



Facebook page



Blogs for colleges and schools



User Account on websites



After one year launch a wHAT nEXT ??… app


Youtube channels of our career counselor
speaking on various stress busters



Youtube channels also will focus on career
counseling by our experts



Entire co-ordination with Marketing
manager and Financial Manager


Promotion, website and maintenance



Online Competition



Expansion the E-marketing



Operating cost in maintenance through
online markets



Circulation via online websites


SAGAR KHASIA



Public
Relations
Officer



Roll No: 3022


Contact well known people from top institutions
for write ups in success / km



Contact the co-ordinators of various colleges
and schools for promotion



Ask person incharge for permission to conduct
seminars


Celebrity Enrollment



Contact the person incharge for tie ups with
newspapers and BPO’s



In case of free counselling, respond to calls



Maintain relations with those wishing to advertise



Major communication and co-ordination with the
editor and marketing manager


Expansion



Liaison with all top colleges



Relations with well known members



Status update in case of celebrities
coming in


SONAL JOSHI



Research and
Development
Executive



Roll No: 3018


Research conducted on 100 young students from
colleges and schools



Research conducted on 50 working professionals



Analysis of market demand in job and
educational sectors



Analysis of expectations of youth from the
magazine


Overview of the likes and dislikes of the young
masses



Research on the reading ability of students to
determine the market size



On the basis of estimates of demand, discuss
with the editor regarding articles to be
published


Research amongst students on preference of art in
case of designing



Conduct surveys on current trends in design and
fashion



Overall look of the magazine



Overall segregation of advertisements and write ups
to be placed



Photoshoots to be conducted in case of necessity



Entire co-ordination with the editor


Product development and maintenance of
Operating cost



Align with the changing trends and
operate at the cost prescribed



Research may differ on basis of culture
and mentality of people and may result in
false data


VIBHA SHAH



Financial
Manager



Roll No: 3017


Capital contribution by 6 members – Rs 2 lakh each



Contribution from private savings and borrowings
from friends and family at no rate of interest



Equal profit sharing ratio



Reduction in operating cost



No misery in marketing expenses


Office owned by family member



Maintenance of Books of Records



Bank Accounts



Registration done the holder of office



Entire co-ordination with Public Relations Officer and
Marketing mangers


Revenue Generation



Sustainable Partnerships



Legal Aspects



Operating Profit



Operating cost
Strategic Management Project

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