This document discusses key factors in product design including cost, quality, time-to-market, customer satisfaction, and competitive advantage. The main focus of product design is customer satisfaction and understanding customer wants, while secondary focuses include function, cost, quality, appearance, ease of production, and maintenance. Product design must also be based on an organization's capabilities and failing to consider this can reduce productivity, quality, and increase costs. Typical phases of product design development include concept development, product planning, product/process engineering, and pilot production/ramp-up.

1. PRODUCTS AND DESIGN

2.  Major factors in design strategy
 Cost
 Quality
 Time-to-market
 Customer satisfaction
 Competitive advantage
Product and Service Design

5. Objectives of Product and Service
Design
 Main focus
 Customer satisfaction
 Understand what the customer wants
 Secondary focus
 Function of product/service
 Cost/profit
 Quality
 Appearance
 Ease of production/assembly
 Ease of maintenance/service

6. Designing For Operations
Based on the capabilities of the organization in
designing goods and services.
Failure to take this into account can:
•Reduce productivity
•Reduce quality
•Increase costs

8. Typical Phases of Product Design
Development
 Concept Development
 Product Planning
 Product/Process Engineering
 Pilot Production/Ramp-Up

9. Contract Manufacturers
Companies that specialize in manufacturing products for
other companies have become successful.
•Many companies outsource the product design function.
• Product design differs significantly depending on the
industry.
E.g. Consumer products understanding
consumer preferences
Pharmaceuticals- Extensive clinical tests

10. Core competency
A company’s core competency is the one thing
that it can do better than its competitors.
Product design/Cost/Quality/Dedication of its employees.
Characteristics of core competency.
•Provides potential access to wide variety of markets
•Increases perceived customer benefits
•Hard for competitors to imitate.