With mobile search changing the landscape of Local SEO, how do we marry SEO and local intent to get the most for our clients?

1. Responsive SEO -
The New Design
Concept

2. Hello!
Google is putting
weight on mobile,
how do we get the
best for our clients?

3. Let’s start with some
quick
stats on the mobile
revolution.
The Mobile Boom

4. We’ve been outnumbered!
Mobile Devices on the
Planet
People on the
Planet

5. This just upset me.
People own a mobile
device
People own a
Toothbrush

6. “At least 50% of all mobile searches have local
intent” - Google
“88% of searches with local intent are on a
mobile device” - Google
“50% of mobile users visit a physical location
related to a local search within 1 day” - Google

7. Mobile Traffic Over 5 Years across 1000 Clients

8. That is a huge market of potential clients
for you, and lost revenue for them.
Small Businesses have
a website
Small Businesses have
a mobile friendly
website

9. BIG
CONCEPTSo how do we ensure that local businesses are
maximising on the growth of mobile?

10. Primary Focuses of Mobile Web Pages
Location
Services
Informational Content

11. A Google Study Revealed..

12. The real life example
➜ Mobile is booming
➜ Websites are lagging behind
➜ Local intent is the missing link to
maximising conversions
➜ Real example

13. A Bad Example
● www.furnitureinstore.co.uk
● Local Search Term
● Little Content
● Primarily Online Focus
● No mention of location apart from:
at the very bottom with no
postcode.
Place your screenshot here

14. A Good Example
● www.ahf.co.uk/ahf-coventry
● Location map is the first thing you
see.
● Then address, telephone
numbers, email, opening time,
store manager, stocked products,
THEN Content.
● That is what is getting people
through the door - searches with
local intent serving location
information.
Place your screenshot here

15. How About On A Tablet?
● Same Rules Apply
● Map, Address, Telephone,
Products Stocked, Opening Hours
and then finally content last.
● Its no longer about just
optimisation, its about
conversions and this is a local
page that is made to convert.
Place your screenshot here

17. Key Takeaways
➜ We appreciate mobile growth
➜ But we miss local intention
➜ Location & Contact first, informational
content second.
➜ Design for the user.

18. Thanks!
Tweet any questions:
You can find me at:
@samthomasseo

19. Sources
➜ http://resources.struto.co.uk/blog/the-mobile-stats-you-need-to-know-in-2015
➜ http://www.business2community.com/social-media/104-fascinating-social-media-
marketing-statistics-2014-2015-01084935
➜ http://www.catalystsearchmarketing.com/2015-mobile-local-will-finally-one/
➜ http://www.statisticbrain.com/small-business-website-statistics/
➜ Photographs by Death to the Stock Photo (license)