Influencer marketing involving endorsements from influencers, people and organizations who have the knowledge and/or social influence in the respective fields

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 Even though you’re content marketing is right on top
of its game, you need a vehicle that drives your point
home or shall we say product?
 You need a vehicle with a lot of goodwill among which
could command their attention at will.
 And that is when Influencer Marketing comes into
the picture.

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What is Influencer Marketing?
 Influencer marketing is an umbrella term for marketing that focuses on
leveraging the power of thought leaders in the development and
delivery of the brand’s message to the audience. Instead of directly
marketing to your intended audience you use the power of the thought
leader (influencer) of particular niche to get their attention and
influence them to make positive purchasing decisions.
 The influencers we are talking about here are the individuals who have
established a reputation of being an expert in a particular niche that
our product belongs to. These experts who have garnered a lot of
following online and can influence the purchasing decisions of the
customer collaborate with brands to spread the brand’s message
effectively.
 Your potential customer can ignore your ad but they cannot ignore
content from their favorite content producer (influencer), do they?

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But how does influencer marketing help my
business?
To completely understand let us go through the purchase cycle of a
digital customer who wishes to purchase a new product, lets us
take an example of mobile phone here:
 The consumer is recommended the mobile through social
media or display advertising (Social Media Marketing in
action).
 The consumer might ignore the advertisement but when the
same mobile is being talked about by this famous mobile
reviewer who he admires for his expertise in mobile phones, he
would notice.
 The reviewer carefully explains everything and provides genuine
information about the product and it piques his attention.
 He decides to learn more about the mobile phone and verify the
features of doing his own research and decides to buy a mobile
phone

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What can go wrong when he has made his
decision through his own research?
 So congratulations, you scored a customer and a great shot
at making him your valued lifelong customer.
 The above is a brief outline of millennials customer journey
looking buy a new product and as a brand, you can shortcut your
way into his journey to present your product. As you can see in
the above case the online marketing is important to get those
impressions but influencer marketing what makes the sale
close.
 At Samskriti Business Solutions is a Digital Marketing
Company we regularly collaborate with the influencers of
versatile niches to get things done for our clients. Being the
experts in Digital Marketing Services, we perfectly blend our
expert Online Marketing tools and techniques with
innovative influencer marketing strategies to maximize your
sales and profit.

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