Marketing on Chinese online professional networks is often overlooked by marketers trying to reach Chinese professionals or company decision makers. With LinkedIn being practically unknown in China, other platforms compete for connecting the largest workforce in the world. One of such platforms is Wealink.com. This presentation looks into this networks and its features from a marketer's perspective.

1. China’s online business
networks for marketing:
Wealink.com
By Sampi Marketing

2. China’s Top Business Social Networking
Websites
926
369
98 84
26
1000
900
800
700
600
500
400
300
200
100
0
Dajie.com Wealink.com Renhe.cn Tianji.com Ushi.com
Number of daily users (thousand)
Most active networks (daily users)
2014 iResearch

3. China’s Top Business Social Networking
Websites
30,000,000
20,000,000
7,000,000
5,000,000
1,200,000
35,000,000
30,000,000
25,000,000
20,000,000
15,000,000
10,000,000
5,000,000
-
Dajie.com Tianji.com Renhe.cn Wealink.com Ushi.com
Number of registered users
Total number of registered users
Companies own numbers

4. Sites general profile
• Largest
• Lower level
professionals
Dajie
• 2nd largest
• White collar
Tianji
• 3rd largest
• White collar
& VIP
Renhe
• Very active
• Only for
recruiting
Wealink
• Relatively
small
• White collar
Ushi

5. Features
• 7 million registered users
• Active: ~370,000 daily users
• Almost full access without registering
• Entirely for job seekers and recruiters
• 90% of ads are from recruiters and
recruiting companies
• Mobile app

6. Home page
All about recruiting
Recruiters can verify
their profiles
90% of ads are jobs
related

7. Company search
Company search is
geared towards
job seekers

8. Company page
Vacancies
Salaries and benefits
info
Company ratings
Location

9. Summary
Size
• 7 million registered users and millions of unregistered users
Audience profile
• Job seekers and recruiters
Marketing value
• Only for companies that are recruiting
Drawback
• 100% geared towards recruiting, no quality profiles

10. THANK YOU!
Reach across the Great Wall! www.sampi.co