Open Source Marketing in Hong Kong and Asia

1. Open Source Marketing
in Hong Kong and Asia
Sammy Fung
sammy.hk
ITFest 2014 – Seminiar of Free and Open Source in Hong Kong 2014/4/12

2. Sammy Fung
● Software Developer
– use and develop open source software.
– Perl → PHP → Python.
– own a startup of web and mobile technology.

3. Sammy Fung
● 15+ years in Open Source Communities.
– started Linux User Group and few IT Communities
since 1997.
– organize and attend Open Source / Web / Mobile
Conferences and Communities in Asia.

4. Agenda
● Open Source Marketing in Hong Kong and Asia.
– Execution
● Communities
● Events

5. Everything is
Marketing

6. 1st
Linux User Group meetup (1997)

7. 1st
Linux Exhibition Booth (1998)

8. 1st
Linux Seminiar (1999)

9. IEEE HK Linux Seminiar (1999)

10. Linux Talk (1999)

11. LinuxWorld Hong Kong (2000)

12. LinuxWorld Hong Kong (2000)

13. Linux Talk (2001)

14. LUG Booth at HK IT Expo (2001)

15. Linux Cafe (2001)

16. Linux Talk (2003)

17. Embedded Linux Seminiar (2004)

18. Linux Expo (2004)

19. Samba & Open Source (2004)

20. Firefox 1.0 Launch Event (2004)

21. Samba (2006)

22. Chinese FreeFont Seminiar (2007)

23. Free Software (2007)

24. Open Source (2007)

25. SVK Version Control (2007)

26. Maemo & MeeGo (2010)

27. Firefox 3 Launch Party (2008)

28. Software Freedom Day 2009

29. COSCUP 2011

30. GNOME 2012 Hong Kong

31. COSCUP 2012

32. MozCamp Asia 2012

33. GNOME Asia Summit 2013

34. COSCUP 2013

35. COSCUP 2013

36. COSCUP 2013

37. COSCUP 2013

38. COSCUP 2013

39. Malaysia Open Source Conf 2013

40. PyCON APAC 2013

41. Mozilla Summit 2013

42. Mozilla Summit 2013

43. Mozilla Summit 2013

44. HK Open Source Conference 2013

45. Everything is
Marketing

46. Marketing Strategy
● Corporations
– Big Vendors
– Startups
● Communites
– People
– Projects
– Events
– Social Network
● Competitors

47. Marketing Plan
● Presentating Our Upcoming Plans in HK / Asia.
● Listening to Vendors / Sponsors.
● Understanding Product and Service.
● Defining Marketing Plan.
● Executing Marketing Plan.
● Review.

48. Marketing Elements
● Tasks
● Milestones
● Budget
● Team
● Benchmarks

49. Marketing Execution
● Branding
● Who
● Media Relations
● Social Media
● Target Audience

50. HKOSC Branding
● Media Partners
● Supporting Organizations
● Social Network.
● Hong Kong, Taiwan, China, Asia, Global.
● Oversea Speakers in 2014 = 20.
– 2013 = 5.
● Participants in 2014 = 250.
– 2013 = 150.

51. HKOSC Marketing
● Tracks:
– Developer and DBA
– Workshop
– Mozilla
● Competition.
● Exhibition.
● Lucky Draw.
● Corporation with WIDS.

52. HK Open Source Conference 2014

53. HK Open Source Conference 2014

54. HK Open Source Conference 2014

55. HK Open Source Conference 2014

56. HK Open Source Conference 2014

57. HK Open Source 2014

58. HK Open Source Conference 2014

59. HK Open Source Conference 2014

60. HK Open Source Conference 2014

61. HK Open Source Conference 2014

62. HK Open Source Conference 2014

63. HK Open Source Conference 2014

64. HK Open Source Conference 2014

65. Thank You!
sammy@sammy.hk
ITFest 2014 – Seminiar of Free and Open Source in Hong Kong 2014/4/12