1. MGT 211
PRINCIPLE OF MARKETING
Assignment 01
Ms. Afsana Akhtar
Section 03
Samiya Yesmin 11304043
1/10/2012
This is a deliberation about the different ways managers are running Apple and
Google. Based on the articles provided of Fortune Magazine’s book excerpt of
“The Secrets Apple Keeps” and Interview of Larry Page.

2. Managing is all about how a manager can make other people in the
organization work effectively and efficiently to achieve appropriate goals and
objectives. This varies from organization to organization as each has its own
goals and the best ways to achieve them.
As ‘Apple’ is a high-tech company belonging to such an industry where
technology is changing every day and competition is excessively fierce, so to
remain above it secrecy is a major issue. As Phil Schiller put it, the first few
days of a product release is akin to that of a movie’s, intellectual properties are
as valuable as limited they are. Also announcing products before launch is a
business suicide, as competition will get time to come up with something
similar or new, and customers will hold back from buying existing products,
overall hurting the company sales. While secrecy within the company will
ensure that chances of information leaking out is minimized as well as making
for a healthy competition within employees to get maximum productivity,
Douglas McGregor’s Theory Y. As they say in Apple, it’s not about the money
rather the idea of being a part of such an esteemed company. And securing
information also removes any sort of office politics and helps people mind
their own business. And by the success of ‘Apple’ company, it is easy to say this
managing method works for them.
Now ‘Google’ is an absolutely different type of organization, their goal is
to “organize the world’s information”. And to be able to do that, they need to
get the most number of minds together for this task. Thus the “learning
organization” approach works best for them. So having free information
empowers the employees while the open and friendly environment helps them
work better as team work is crucial. This is also in part a “systems approach” as
the total output is worth more than the sum of outputs of its parts separately,
as the goal is to provide free mass information, which is not some secret new
technology. Other added perks, like free gym and food etc. makes it a less staid
and more stimulating job.