1. Coca-Cola company 03031304 刘卓 03031313 黄标 03031325 王钦 03031336 陈振亚

7. Marketing Strategy of Coca-Cola Coca-Cola has been a complex part of American culture for over a century. The product's image is loaded with over-romanticizing, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment" Why is Coca-Cola so successful? One of the most important factors is its excellent marketing strategies.

8. 3A and 3P Strategies of Coca-Cola Since a long time ago, the Coca-Cola company always pursue its 3A and 3P strategies to win its big market quotient. 3A refers to: 1. Affordability : It means the retail price of coca-cola should be suitable, make sure all consumers can afford it. 2. Availability: It means that make sure the consumers can buy it when they want to buy. 3. Acceptability: It means that try to make consumers like and accept coca-cola products, and make them feel happy to buy and drink this beverage.

9. 3P Strategies refer to: 1. Price to Value : It means the consumers are not only can afford to buy coca-cola, but also can get benefits over their gives from coca-cola products. 2. Pervasiveness: It means that make sure the consumers can buy coca-cola products at everywhere at anytime. You can see Coca-Cola in the any corner. 3. Preference: It means that try to make the consumers not only like and accept coca-cola products, but also be partial to the coca-cola brands. Make sure Coca-Cola is their first choice.

10. PROMOTION AND ADVERTISING

11. Amounts of the year 2004,2003and 2002

13. Question Time

14. Thank you!