2. Media Utilization
and the Instructional Design
Process
Media utilization means to use communication that
reaches or influences people. Accordingly, The
Performance Juxtaposition Site (a site that states it
is about learning, training, leadership and all things
related to improving human performance) writes
that "Media as the means of communicating and
transferring a learning concept or objective to
another individual. Media are the replicable
“means”, forms, or vehicles by which instruction is
formatted, stored, and delivered to the learner
(Schwen, 1977). Instructional design is the
development of a systematic approach to delivering
quality of instruction.

4. Through effective media utilization and
instructional design, Valero conducts monthly
CBT safety trainings (OSHA mandated) and
tracked by LMS, yearly safety training
(OSHA Mandated) and tracked by LMS,
emergency response team mandatory
monthly and yearly training qualifications and
bi-monthly leadership/communications virtual
and/or classroom training (not mandatory)
and tracked by LMS .

5. Valero is effectively using the following media to reach their
diverse workforce and stay remain a leader in today’s
petrochemical market:
• Classroom instruction
• Power point presentations
• Videos (provides consist and sustainable content)
• Interactive gaming systems (jeopardy type games)
• Classroom props and exercises
• Field training
• Computer Based Training (Captivate)
• Interactive polling program. Students are assigned a remote
control for test taking. An example -- After a module the class
is given a test and they use their remote to respond. The
information is then downloaded and the person (assigned)
receives a grade from the assigned remote.
• Smart boards
• Virtual based training via Live Meeting
• Virtual based training via Adobe

7. • Through the numerous acquisitions and
growth, Valero must be able to train their
employees in a quick, consist and
standardized manner in order to stay
competitive in today’s ever changing
market.
• By designing training in multiple media
rich formats, Valero is meeting the
needs of their vast growing population of
21st century employees as well as older
digital immigrant population.
• As a result, it is reasonable to assume
that technology and instructional design
has and will continue to play a role in
facilitating and enhancing the
knowledge and skills of the vast and
diverse workforce.

8. What’s next?
As the new system continues to meet performance criteria, Valero
continues to look ahead.
“We have evaluated very carefully the upgrade to FOUNDATION Fieldbus™
technology,” explained Ferris, “primarily to have total plant asset
management capability. This will include predictive maintenance tools
for various mechanical devices—especially valves. We are also
looking at tying some packaged PLC units into the system units. We
feel some additional training in system maintenance and operating
procedures will be helpful where timing/stabilization issues are
involved, particularly if we decide to add some of the system
enhancements currently being developed.”

9. Media Utilization in Instructional Design
and Technology (IDT) is an asset in the
petrochemical industry to train the
numerous different types of employees
employed by Valero. Through the
numerous acquisitions, Valero must train
their employees in a quick, consist and
standardized manner in order to stay
competitive in today’s ever changing
market. By designing training in multiple
media rich formats, Valero is meeting the
needs of their vast growing population of
21st century employees as well as older
digital immigrant population.

10. References:
Clark, D. R. (2004).The Art and Science of Leadership. Retrieved February 24,
2013 from http://nwlink.com/~donclark/leader/leader.html
Dictionary.com. (2012, May 31). Retrieved from http://www.dictionary.com
Grover-O'day, R. (2011). Inst trends and issues. Retrieved from
https://sites.google.com/site/insttrendsissues/home
Hains, A., Belland, J., Conceicao-Runlee, S., Santos, R., & Rothenberg, D.
(2000). Instructional technology and personnel preparation. Topics in Early
Childhood Special Education (TECSE)
The university of michigan. (1996, October 18). Retrieved from
http://www.umich.edu/~ed626/define.html
Valero.(2012). Company History. Retrieved from:
http://www.valero.com/OurBusiness/Pages/CompanyHistory.aspx
Google Images .(2013). Retrieved from:
http://www.yokogawa.com/iab/pdf/suc/iab-suc-valero-en.pdf