"Mutation" is an installation designed for Coca-Cola Enterprises to reflects the company’s future sustainability vision. As part of a collaboration project between Brunel University, London, and Coca-Cola Enterprises, Europe, the project was designed by: MA Design Strategy & Innovation Students: - Elif Taş - Sami Hmaidan - Woonghee Park and MSc Integrated Product Design students: - Jennifer Gomez Forero - Rucong Xu - Sofia Barakou

1. mutationproject.2013

2. project mutation
the team
Woonghee elif
product designergraphic designer product designer
digital strategistproduct designer mechanical engineer
jennifer
rucong sami sophia

3. the brief
develop an installation to
be placed in the external
entrance area of the new
Coca-Cola Enterprises
(CCE) European
headquarters in Uxbridge
- London, and aimed at
communicating the
environmental and social
sustainability values of
the company.
project mutation

4. the brief
the installation should be
designed in order to not
consume any resource in
use (i.e. Electric energy
from the grid and water).
the cost for manufacture
and installation should
be within the total budget
of no more than £15,000
project mutation

5. considerations
project mutation

6. the setting
the setting, being next to
a bus gar and Uxbridge’s
tube station, is very
urban. the dominance of
the builings’ geometric
lines makes the area look
cold and static.
the installation should
mark the presence of
Coca-Cola Enterprises,
portray the message of
sustainability, and revive
the setting.
project mutation

7. communication
MESSAGE
positivity belonging
sustainablityconnection
with Uxbridge
FEELINGS
happiness
natural
relaxation
intrigueSHAPE
flexibility
wavy
perspectives
AUDIENCE
external
CocaCola
employees
CocaCola
visitors
project mutation

8. mutationCONCEPT
project mutation

9. moodboard
project mutation

10. mutation
“mutation”, made of
Bamboo layers, represents
an abstraction of the
Coca-Cola bottle. The
blend between Coca-Cola’s
brand identity, reflected in
the adoption of the bottle’s
shape, and the project’s
adoption of nature
elements, made clear by
the use of bamboo,
reflects the company’s
future sustainability vision.
project mutation

11. the installation provides
an interactive feature:
the enterprise’s
employees and Uxbridge
residents can rotate the
bamboo panels to create
various organic shapes
that diverge from the
initial Coca-Cola bottle
design. from DNA
structure to a tree, the
possibilities of creating
new shapes out of the
“mutation” installation
are unlimited.
mutation
project mutation

12. mutation
project mutation

13. mutation
project mutation

14. mutation
the bamboo panels,
inspired by Coca-Cola’s
graphic identity, are
flipped from one layer to
another to create the
infinity symbol as seen
from the top view.
in short, the “mutation”
installation provides an
organic, appealing, and
interactive concept, one
that projects Coca-Cola’s
environmental and social
sustainability values.
project mutation

15. material
bamboo
layers
metal
tube
project mutation
bamboo not only
portrays nature
aesthetically, but also
is suitable for
outdoors and can
endure severe
weather conditions.
the metal tube
ensures a solid
structure for the
installation and is
fixed to the floor by an
underground concrete
base

16. technical specs
bamboo panels
3 cm of thickness - each
separated by metal rings
32
827.88
348.19
110
827.88
concrete block
3000300
30
in mm
project mutation

17. results
“mutation” was
shortlisted to the final
stage of the competition.
the project was
presented to Coca-Cola
Enterprises’ CEO and
board of directors on the
21st of may 2013.
the board loved the
project but decided to
allocate it to a more
suitable location rather
than the headquarters in
Uxbridge. the project will
be constructed by the
end of 2013.
project mutation

18. thankYOU
jennifer gomez forero
woonghee park
sofia barakou
sami hmaidan
elif taş
rucong xu