A thought on Localization for the Saudi Local Market and Ideas How to Achieve this. Expecting discussions on this ;)

2. WHAT LOCALIZATION REALLY MEANS A Thought Specific To The Saudi Audience Prepared By: Samer O. Hamze

3. Disclaimer: In no way are recommending nor encouraging stupid actions and irresponsible communication. This presentation is just being used to drive our point on Localization for the Arab World.

4. BACKGROUND

5. How Many Times Do We See Things In Our Daily World Of Advertising & Communication That Depict Lifestyles Not Our Own

6. Things Unfamiliar To Us … In A Way To Grab Our Attention.

7. Does It Work?

8. Maybe…

9. But It Probably Is Not Very Effective.

10. For Example …

11. When I See a TV ad with people partying and doing wild things

12. And It Turns Out To Be A Non-alcoholic Beer…

13. Its Nice…But Not Very Effective NOT MANY WILL RELATE

14. When I See An Add With Locals Doing Wild Parkour Moves Around The City

15. And It Turns Out To Be A Telecom Ad

16. WOW… Cool… And Hope One Day We In The Region Will Take It On

17. But Still Not Very Effective & NOT MANY WILL RELATE

18. ACKNOLEDGMENT

19. The Argument Can Go By Saying

20. That Media Plays A Role In Influencing And Manipulating The General Publics Opinions And Views

21. So Why Not Use Irrelevant Things If They Can Influence Good

22. And I Would Agree

23. But That is When Your Objective Is To Do That

24. In The Cases Mentioned Above…

25. That Was NOT The Objective

26. SO, WHAT DO YOU SUGGEST WISE GUY?

27. Simply Relating Our Communications To Our Lifestyle & Society

28. Just Because Something Is Cool And Popular In Country X Doesn’t Not Make It Relevant Nor Cool In Our Society

29. So… I Can Give One Example Of What I Mean

30. When Going for Crazy & Wild

31. Instead Of Showing This

35. We Use Something We All Know As Crazy & Stupid…

36. http://www.youtube.com/watch?v=Z_AisyTYh8w

37. I Can Relate To This.

38. Its Stupid & Crazy…

39. Its Stupid & Crazy… But ITS LOCAL.

40. And That’s All I Want To Get Accross

41. WHAT WERE ABOUT

42. How it all began…

43. How it all began…

44. “ Our Collective is on a mission to provide Refined, Sophisticated and Effective Digital Marketing & Advertising to the KSA market. “

45. A collective of professionals & creative's from around the globe 7 Fulltime & 20+ Collective Members

49. KEEPING AN EYE ON R.O.I

51. Brand identity and messaging

52. Corporate and product naming

53. Tagline and slogan creation

54. Media relations

55. Event marketing and coordination

56. Copywriting

57. Presentation design

58. Advertising planning and strategy

59. Ad campaign and ad design· Marketing strategy and Planning · Branding strategy and planning · Brand messaging · Advertising strategy and planning · Web site evaluation · Strategic and corporate communications · Community relations strategy

60. Consultation & Strategic Planning Marketing & Digital Advertising Market Research & Monitoring Creative Services Pre | Production | Post _______________________________________ Our in-house team and local support combined with our International Collectivemembers are very confident in providing you Creative communication solutionsthat aresuitable for the local market and focused on building your brand’s equity.

61. THANKS FOR YOUR TIME! & BE SURE TO VISIT www.IN-HQ.com