A workshop for educators around personal branding

1. EMERGING LEADERS
Personal Branding, Applications and CVs
Samantha Rodgers, Ian Clayton and Matt Baron

2. Today’s session
• Reflecting on last session
• The application process
• What is coming next
Leadership
Capability
Framework:
L1.2 Displays a sense of
efficacy and personal
identity
L2.8 Communicates with
Influence

3. Getting your DREAM job...
This session will explore:
Personal Branding and your digital presence
Narratives about the application process
Tips on structuring an effective application
Tips on designing a CV with impact
Practical application:
• Creating your personal statement/ mission statement
• Designing a CV that draws attention
• Cultivating a digital presence

4. Personal Branding
What is your personal brand?
What do you stand for as an educator?
What do you want recruiters to know about you?
How have you been cultivating your ‘brand’?

5. Start thinking of yourself as a brand
Personal brand statement:
What I Do…
How I Do It
Why I Do It…
BE
AUTHENTIC
TO WHO YOU
ARE

7. Taking your brand online
Audit your online presence:
When you look online what
do you see?
→ Google your name
Build a strong online
presence and be purposeful
with what you share.

8. Key tips on digital presence
• What needs ‘clean up’, what needs revisiting?
• Be a part of a conversation
• Personal blogs
• Begin with the end in mind
• Stay relevant

11. Personal
websites and
blogs