After ten years of experimenting, The Standout Professional's Linkedin Guide is finally available! All of the insight to looking incredible on Linkedin is available here, fast-track-style - we've no time to waste! The most successful companies in the world hear, quickly find, and work with great people anywhere who have an internet connection at a globally competitive price. For clever professionals, consultants and experts, the internet means you’re now working and competing locally and globally. Through this quick guide you (in 30 minutes to 3 hours - you choose) will ~ * improve the urgent & important sections of your Linkedin account, including ideas and tips for photos * create (or update) a Linkedin profile that suits your personality and expertise * see 22 professional’s Linkedin examples to inspire your own * have lots of encouragement along the way (it’s important!) * set up aspects of your Linkedin profile so you are found more often when people are searching for someone with your skills and experience. This is the book that brings to life so many of the concepts I discuss when coaching executives around the world from the UK Film Council to Green School in Bali, to Partners of prestigious Consulting houses. All 13 chapters are available at: RunwayDigital.com/linkedin-ebook

2. The Manifest (Contents)
What’s in this book, Pilot?
ABOUT THE AUTHOR
Ten years of experience in a few hours
How to standout on Linkedin in 30 minutes
The Online Pilot's Code of Conduct
Take charge and look unique
Choose your VIPs
Get to work!
Top tips from 12 Linkedin Pilots
Set first impressions and stand out
How to give your passengers confidence
10 clever tweaks to your Flight Plan
Polish your shoes!
Strolling to the plane, all heads turn
Settle into the Flight Deck, you’re soon to fly high!
Runway Clearance & …take­off!
Contact me anytime
Long BONUS stuff at the back
Planning important passenger updates
References & Acknowledgements
Follow Runway Digital
Copyright Page
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3. ABOUT THE AUTHOR
Samantha Bell is the founder of Runway Digital, a consultancy that
since 2006 has provided entrepreneurs and professionals the skills
to standout and grow an audience online.
Before establishing Runway Digital, she worked as a international
strategy consultant at Deloitte, KPMG, Telstra, and Finance and
Retail corporations, shaping hundreds of new ideas to commercially
sound concepts, and working out ways for people in large
organisations to enjoy their work. She’s worked with over 200
businesses, coached 800+ people, collaborated on over 50 social
media plans and 70 business plans (and reviewed hundreds), across 35
countries.
If you'd like to learn how to increase your personal power online,
checkin at http://RunwayDigital.com .
Dedication
This is dedicated entirely to you. It exists for you to enjoy
standing out online.
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4.
Ten years of experience in a few
hours
In 2006, I discovered social media and started encouraging
professionals to cleverly promote themselves and their insights on
platforms such as Linkedin.
Since then I’ve seen thousands and get excited when I see impressive
Linkedin profiles that state credibility and industry status (many
are included here as examples).
I love helping people see that profile tweaks take less time than
expected and that there are great gains too ­ from being able to
enjoy a delicious lunch remembering that you don’t need to update
your Linkedin profile, through to relevant prospective customers or
employers finding you, and beyond.
As a business owner, researcher and digital planner, this guide
captures all that I have learnt from seeing and reviewing thousands
of Linkedin profiles (of employee­career­builders, high profile
senior leaders, sole­trading contractors, entrepreneurs and business
owners) over the past 10 years and growing my own profile to 2,000
people, with 10 percent of these being clients.
It’s all here so you can do what works for you in somewhere between
30 minutes and a few hours ­ you decide. All so you can standout .
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5. At Runway Digital, we’re in the business of helping you fly high
online by providing useful insights, helping you plan and
encouraging you along the way. Through this guide you’re the Pilot
charting and preparing your new Linkedin adventures, having a
successful take­off and course­correcting along the way.
I hope these ideas are useful for you and your business and please
e­mail me to tell me about your different point of view if some are
not! I agree with clever Derek Sivers, “I’m a student, not a guru.”
Now let’s get on with it...
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6. How to standout on Linkedin in 30
minutes
Here’s the first tip:
If you want a quick fix and don’t want to
read all of this guide, do these crucial
steps now.
(And that’s it from me, I promise!)
1.Be clear who you’re aiming to reach ­ who’s going read your
profile, who do you want to read it and what will they want to
see?
Note: if you are a high­profile professional or executive it
is worth planning your profile then engaging with a PR
professional / your Corporate Affairs team for review prior to
your Linkedin profile being public. Also consider resourcing
for potentially a high volume of connection requests.
2.Make sure your Linkedin photo is highly engaging. Check it’s
close enough to see your face, you look professional for your
targeted Linkedin reader, and it has warm tones that captures
people’s eyes when amongst other people listed in a Linkedin
search.
3.Get yourself a very, very interesting headline. (The headline
is located under your name.)
4.Add attractive, fascinating, professional words to your
Summary and your first role.
5.Create a bit of mystery in your profile so people will want to
know more :)
6.Check your whole profile flows well and there’s no spelling
errors.
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7.
Ross Hill’s example below is a great guide for you. It’s providing
potential clients and employers a simple, clear, concise,
credibility check ­ you can set up a profile like this quickly. Ross
has listed his previous roles without detailed explanations ­ in
essence, they speak for themselves.
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8.
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9.
Well done! That’s it...
...unless you want to grow your contacts through Linkedin, raise
your industry status, your credibility, and boost your employment
confidence.
If that’s the case, let’s get you kitted up and
flying high, Pilot!
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10. The Online Pilot's Code of Conduct
Here at Runway Digital, high­flying Linkedin Pilots know:
1.Pilots look great.
Present your best, high­shine self so plenty of people find
you, quickly understand you’re a high flier and wish to fly
with you! Raise your profile, your status, and increase your
credibility.
2.Mystery creates attraction.
Provide teasers for readers so they’ll want to know more. Have
your reader feel something.
3.Know where you’re going.
Focus, drive Linkedin in the direction of your goals and work
smart.
4.If in doubt, use the Flight Deck binoculars ( did someone say
“Uh­oh!” ).
When you don’t know how to do something in Linkedin, do a
Google or YouTube search to find the answer.
5.Learn the Linkedin rules and do your maintenance
Check Linkedin once a week (more on that later). Learn new
tips so you’re easily found and noticed.
Come on into the Pilot's Lounge. You’ve a flight plan to prepare!
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11. Take charge and look unique
First up, create focus. Take a moment to check what you want to
achieve with Linkedin.
As an example, I use Linkedin as a credibility check for
prospective clients,
to contact and stay in contact with colleagues and people I’ve
enjoyed working with ﴾and for them to stay in contact with
me﴿,
to engage on news of business contacts ﴾e.g. congratulating
someone who has a new role﴿,
to promote Runway Digital work and projects I’m doing,
to showcase work and life trends, and
to learn about prospective people to hire for Runway Digital.
To do this, takes 30mins ­ 2 hours a month. I could do more
though this works for me.
Aim to do these questions in 15mins as you’ve more to get to.
❏ Why do I want to improve my Linkedin? e.g. come across as the
expert in my industry / find a job and increase views by
prospective employers / attract relevant partners / increase
sales / engage my ideal client and have them want to do
business with me / be found by people looking for my products
or services.
Make sure it’s relevant to what you want to do next.
❏ How can I free up an hour each week in the first 3 months to
do maintenance and ‘lock in’ my learning?
Get ready to standout on Linkedin, continue reading here ­ ­ ­ > > >
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