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Green School Bali Online Media Training

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Runway Digital
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This is a presentation I was delighted to conduct at Green School on 6 May, 2011. It provides insight to how the world is changing and opportunities in education and business. Come visit me via samanthabell.com.au for more information and Green School Bali at www.greenschool.org

EducaçãoTecnologia
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How Life is Changing. Green School Bali 6 May, 2011 www.samanthabell.com.au
www.samanthabell.com.au Technology is highly accessible and much more user-friendly (to increasing numbers of people).
www.samanthabell.com.au And communication is becoming free.
People find interesting things ...
www.samanthabell.com.au People find interesting information ...
… and share it www.samanthabell.com.au
www.samanthabell.com.au Focused words reach many online… e.g. Twitter: Australian floods
www.samanthabell.com.au … and it creates collaboration and change. Japan, Christchurch earthquake, Libya, Egypt
And you know the generations who have only known life with the internet. www.samanthabell.com.au
Over 34 years old = digital " immigrant ” Under 34 = digital native "search don't sort” expect internet to be available different tendencies www.samanthabell.com.au
[object Object],[object Object],[object Object],[object Object]
Increasingly our lives involve online: using the internet to find, learn + adding to the internet + even if we are choosing not to use it …we're learning to integrate technology to life (whether we’ve realised or not) www.samanthabell.com.au
www.samanthabell.com.au We learn ‘on the fly’
www.samanthabell.com.au Education is becoming open
We gain efficiencies across old boundaries http://FixMyStreet.com
www.samanthabell.com.au Organisations are becoming more connected, productive, innovative, communicative & more. e.g. Zappos , Yammer
Organisations are doing well profiling their people Twitter leader board (building the brand’s network / audience) CEO is winning A blog by employees talking about work. (celebrating company culture) Employees are brand ambassadors (authentic) www.samanthabell.com.au Ι www.joannespain.com
24 x 7 internet access shifts from traditional ‘static’ websites to wanting more www.samanthabell.com.au Your website Your blog
http://flickr.com
" Twitter can contribute to a company’s success or it’s downfall" the very successful Tony Hsieh, CEO, Zappos , "Delivering Happiness", 2010
Twitter is easier than a call centre 261,724
And can save organisations $,000’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s get into it. Go to: Search.twitter.com www.samanthabell.com.au
Come up with 5 Green School tweets Quotes Update Your insight Your learnings Who’s done what? www.samanthabell.com.au
That is some of what is happening. Let’s get into the HOW. www.samanthabell.com.au
Keys ,[object Object],[object Object],[object Object],[object Object],[object Object],www.samanthabell.com.au
1. Provide integrated real-time information www.samanthabell.com.au Your website Your blog Newsletter Donation site
Combine online and physical experience www.samanthabell.com.au Know what’s going on real-time: tours, projects, weather, food, music Communicate with Green School people Provide free WIFI to visitors for them to share their experience, At entry ask for Twitter name Update Google Maps At exit, provide a link/note “Continue the connection. We’re @greenschoolbali on Twitter. Like our Green School Facebook page. Sign up for our newsletter
2. Automate as well as and manually engage www.samanthabell.com.au How much time can I assign each day/week/month? Twitter tools Automatic publishing across many sites Automation adds to the conversation. Just broadcasting is less effective than actually engaging
3. Engage every one to play their part (add content they are collecting any way) www.samanthabell.com.au staff parents students board philanthropists / patrons / donors advocates potential students photos videos Newsletter content “ Retweeting” references to Green School Reusing info across sites Google alerts showing relevant Green School info Green School website Green School blog Newsletter
People as ambassadors
YOU School ,[object Object],[object Object],[object Object],[object Object],[object Object],www.samanthabell.com.au
Generate information from wider Green School (and related) communities ,[object Object],[object Object]
4. Seek and find a relevant audience www.samanthabell.com.au Use tools to reach them
Get to know them, learn what they are learning to assist you and what you can share with them www.samanthabell.com.au
5. Set up a sustainable system ,[object Object],[object Object],[object Object],[object Object],[object Object],www.samanthabell.com.au
Teach students (and parents) ,[object Object],[object Object],[object Object],www.samanthabell.com.au
Use an internal network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.samanthabell.com.au
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Visit the Savage Truth at: http://gregsavage.com.au/
It’s all about you! ,[object Object],[object Object],[object Object],www.samanthabell.com.au
Discussion www.samanthabell.com.au
Thank you! Samantha Bell Online Strategy, Training, Coaching Implementation Research + Tailored Content Contact me via samanthabell.com.au Further reading: http://bit.ly/jqQDft Twitter video used in this presentation: http://bit.ly/fwz4XE Other presentations: http://www.slideshare.net/samantha_bell www.samanthabell.com.au @sambe11

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Green School Bali Online Media Training

  • 1. How Life is Changing. Green School Bali 6 May, 2011 www.samanthabell.com.au
  • 2. www.samanthabell.com.au Technology is highly accessible and much more user-friendly (to increasing numbers of people).
  • 5. www.samanthabell.com.au People find interesting information ...
  • 6. … and share it www.samanthabell.com.au
  • 7. www.samanthabell.com.au Focused words reach many online… e.g. Twitter: Australian floods
  • 8. www.samanthabell.com.au … and it creates collaboration and change. Japan, Christchurch earthquake, Libya, Egypt
  • 9. And you know the generations who have only known life with the internet. www.samanthabell.com.au
  • 10. Over 34 years old = digital " immigrant ” Under 34 = digital native "search don't sort” expect internet to be available different tendencies www.samanthabell.com.au
  • 11.
  • 12. Increasingly our lives involve online: using the internet to find, learn + adding to the internet + even if we are choosing not to use it …we're learning to integrate technology to life (whether we’ve realised or not) www.samanthabell.com.au
  • 15. We gain efficiencies across old boundaries http://FixMyStreet.com
  • 16. www.samanthabell.com.au Organisations are becoming more connected, productive, innovative, communicative & more. e.g. Zappos , Yammer
  • 17. Organisations are doing well profiling their people Twitter leader board (building the brand’s network / audience) CEO is winning A blog by employees talking about work. (celebrating company culture) Employees are brand ambassadors (authentic) www.samanthabell.com.au Ι www.joannespain.com
  • 18. 24 x 7 internet access shifts from traditional ‘static’ websites to wanting more www.samanthabell.com.au Your website Your blog
  • 20. " Twitter can contribute to a company’s success or it’s downfall" the very successful Tony Hsieh, CEO, Zappos , "Delivering Happiness", 2010
  • 21. Twitter is easier than a call centre 261,724
  • 22.
  • 23. Let’s get into it. Go to: Search.twitter.com www.samanthabell.com.au
  • 24. Come up with 5 Green School tweets Quotes Update Your insight Your learnings Who’s done what? www.samanthabell.com.au
  • 25. That is some of what is happening. Let’s get into the HOW. www.samanthabell.com.au
  • 26.
  • 27. 1. Provide integrated real-time information www.samanthabell.com.au Your website Your blog Newsletter Donation site
  • 28. Combine online and physical experience www.samanthabell.com.au Know what’s going on real-time: tours, projects, weather, food, music Communicate with Green School people Provide free WIFI to visitors for them to share their experience, At entry ask for Twitter name Update Google Maps At exit, provide a link/note “Continue the connection. We’re @greenschoolbali on Twitter. Like our Green School Facebook page. Sign up for our newsletter
  • 29. 2. Automate as well as and manually engage www.samanthabell.com.au How much time can I assign each day/week/month? Twitter tools Automatic publishing across many sites Automation adds to the conversation. Just broadcasting is less effective than actually engaging
  • 30. 3. Engage every one to play their part (add content they are collecting any way) www.samanthabell.com.au staff parents students board philanthropists / patrons / donors advocates potential students photos videos Newsletter content “ Retweeting” references to Green School Reusing info across sites Google alerts showing relevant Green School info Green School website Green School blog Newsletter
  • 32.
  • 33.
  • 34. 4. Seek and find a relevant audience www.samanthabell.com.au Use tools to reach them
  • 35. Get to know them, learn what they are learning to assist you and what you can share with them www.samanthabell.com.au
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 42. Thank you! Samantha Bell Online Strategy, Training, Coaching Implementation Research + Tailored Content Contact me via samanthabell.com.au Further reading: http://bit.ly/jqQDft Twitter video used in this presentation: http://bit.ly/fwz4XE Other presentations: http://www.slideshare.net/samantha_bell www.samanthabell.com.au @sambe11