When using Google’s Adwords keywords tool, you actually have two tool choices: the external Adwords keyword tool and the Adwords keyword tool. Basically these two are offered by Google and both are for free plus you don’t need to download any software to use it. Secondly, the former has limited options when it comes to keyword search results. Lastly, the latter gives you more information on your keyword search results but you need to have a Google Adwords account which is quick and easy to sign-up for.

1. When using Google’s Adwords keywords tool, you
actually have two tool choices: the external
Adwords keyword tool and the Adwords keyword
tool. Basically these two are offered by Google and
both are for free plus you don’t need to download
any software to use it.
Reference: Google Adwords Account

2. Secondly, the former has limited options
when it comes to keyword search results.
Lastly, the latter gives you more information
on your keyword search results but you need
to have a Google Adwords account which is
quick and easy to sign-up for.

3. Let’s first define what keyword research is, this
is the process by which people look up search
terms that are related with their niche or
business.
It is also the process by which the person
eliminates or chooses a search term that best
fits their goal—whether low competition, high
traffic, low CPC or a mixture of these and taking
into consideration other SEO goals.

4. Whether you are using the external adwords
keyword tool or the adwords keyword tool, you can
begin your keyword research in three different
ways. One, if you already have a specific keyword in
min, then you can start by entering these keywords
inside the ‘word or phrase’ box. Second, if you do
not yet have an idea of a keyword yet you already
have a website you can just encode your site’s URL
inside the ‘website’ box.

5. Third, if you don’t have any of the two mentioned
criteria above, then you can start looking for
keywords by picking the category of your niche.
For example, you are looking to sell baby clothes so
that will be under Apparel > Clothing > Children’s
Clothing > Baby & Toddler Clothing once you have
arrived to the specific category that best fits your
niche you can begin the search by clicking on the
search button.
See screenshot below for a comparison of these three
ways of searching for keywords.

6. For example, you are looking to sell baby clothes so that will
be under Apparel > Clothing > Children’s Clothing > Baby &
Toddler Clothing once you have arrived to the specific
category that best fits your niche you can begin the search
by clicking on the search button.
See screenshot below for a comparison of these three ways
of searching for keywords.

7. Google Adwords keyword tools have added
features in order to trim down or make the
resulting keyword ideas relevant to what you
are looking for like: show ideas closely related,
advance options for geo-targeting and keyword
match types whether phrase, exact or broad
phrases matches.

8. Clicking on the box for ‘only show ideas closely
related to my search terms’ will give you keywords
that are more relevant to what you are looking for, as
you can see in the screenshot below and compare the
resulting keyword ideas for the same keyword query.

9. The advance options for geo-targeting enables you
to choose the specific country of your market. It also
allows you to choose a specific language if you are
using something else aside from English

10. For keyword match types, you have three selections to choose from. The
first is the “Broad” which is the default match type for Google Adwords
which is helpful when you want to target key phrases with the highest
traffic potential. The second is the “[Exact]” match type which ensures
that you get to tap key phrases which are more relevant to the user. The
last is the “Phrase” match type which gives you keyword ideas that are in
phrases—another term for this would be long-tailed keywords and
usually no more than four words.

11. It is also interesting to note that you can choose search
volumes according to the type of device used, whether
desktop or mobile from the dropdown menu within ‘Show
Ideas and Statistics for’. Recently, mobile devices accounts
for up to 40% of website traffic for some businesses. The
search patterns are also different with search terms
generally being shorter on mobile devices.

12. The Google Adwords columns are: Competition,
which shows the adwords consultant just how hard
it is to compete for this keyword organically. Global
Monthly Searches is a measure of how many people
worldwide are using that search term in a span of
one year and the monthly average is taken. Local
Monthly Searches is the same with the Global
Monthly Searches only that it pertains to the
specific country you have chosen.

13. Approximate CPC shows you an estimate of
how much a pay per click campaign would
cost for that keyword. With Adwords pay per
click you can check for keywords that have a
lower cost per click, while there are some
that have higher click costs even if these two
keywords are within the same niche.

14. Local Search Trends are only available when you are
logged in to your Gmail or Google account. It will show
you local trends related to the keywords you’re searching
for.
Google Adwords keywords tool also have very specific
columns like: extracted from webpage and Search Share
which are perfect for use for users who have stipulated a
website address on their keyword research. The Ad share
and Google Search Network are helpful and applicable to
users who have availed of adword campaigns.

15. To learn more about
Google Adwords Account
visit us at
www.findyouridealcustomers.com.au
or call
1300 76 00 84
us today!