http://bit.ly/google_Adwords As digital marketing experts, we can tell you that creating your online marketing strategy doesn’t have to be a complicated experience, especially when you understand the power of the Google Adwords keyword tool. In fact, it is a straightforward process that only takes few minutes to learn.

1. Google Adwords Management | Power of keyword tool
As digital marketing experts, we can tell you that creating your online
marketing strategy doesn’t have to be a complicated experience,
especially when you understand the power of the Google Adwords
keyword tool. In fact, it is a straightforward process that only takes few
minutes to learn.
What’s more, Google has many other tools at your disposal designed to do
all the hard work for you (provided you know how to use them properly) so
that you can focus on growing the returns for your business online.

2. Keywords Tool
The keywords tool is a free application that allows you to accomplish
one of the most important tasks when validating your Online
marketing campaign —choosing the right keywords. To start off, you
will be prompted to enter a keyword based on either a phrase,
website, or category.
We always recommend starting with what Google sees your website
as being relevant for. For this you enter in the website address and
select search

3. Notice – we have
selected:
A. [exact] match search
volumes – this is exactly
how many searches
made for the exact
variation of keyword.
B. Desktop & laptop
search volumes – not
including mobile traffic
C. Review your results

4. What to do with this information:
A. Review these search terms for relevance & potential traffic volumes.
Prioritise SEO efforts based on existing rankings and level of
competition.
B. Take note of the approximate Adwords Cost per click for each keyword
If you want Google front page visibility today, this is a guide to how much
you should be paying – as an average. Weigh up cost versus time.
Ranking your website for some keywords will take many months of
concerted effort and in some cases years, with no real guarantees. Every
month that goes by, you could be missing on the chance to find your ideal
customers

5. C. Research other potential keywords that Google does not find
your website relevant for, using the same process.
We have completed this search below for – small business
marketing.
To give you an idea of how popular your chosen keyword is,
AdWords keyword tool displays the number of searches it
receives on a monthly basis, and either globally or locally. If you
aren’t satisfied with the initial suggestions, you can simply click
on “more like these” which then returns another batch of
proposed keyword sets.

6. Options and Settings
To get the most accurate and effective keywords for your campaign, Google
AdWords also allows you to select which terms to include and which ones to
exclude. To improve accuracy, it also lets you determine whether your matches
should be broad, exact, or any part of a phrase. That way, you are in full control of
who views your ad and that it reaches the right people all the time.
If you are targeting consumers who know exactly what they want, then an “exact”
match might be the best type for your ad campaign. These might include technical
searches or gadgets with model numbers. However, for more generic searches such
as “small business marketing” in general, you’d be better off selecting a “broad”
match type as shown below. This will give you an indication as to the overall size of
the market.

7. Allow Us To Help
Google AdWords is free to use. You only pay for how much you choose to
advertise and are always in full control of your advertising budget. How
successful you are depends on how well you use it.
We are based in Melbourne and are specialists in Google AdWords,
AdWords Management, SEO Services, content marketing, display
advertising, Facebook advertising, conversion rate optimisation, and paid
search across other networks including Bing and Yahoo.

8. Our founder,Jayson Rodda, is an experienced AdWords veteran of 10
years and has a deep appreciation and understanding of the intricacies
behind it. Don’t waste any more time. Get to grips with Google AdWords
by phoning us at 1300-76-00-84 and ask to speak directly to Jayson
Rodda, today.
Learn more about the Author: Jayson Rodda