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Chapter 1: Ice Cream Marketing Model

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Ice Cream Marketing Model by: daPrime Sam Acosta ph.linkedin.com/in/rosamaeacosta
Ice cream cone = marketing as a core business function ph.linkedin.com/in/rosamaeacosta
Marketing’s main objective is to identify and meet… identify & meet ph.linkedin.com/in/rosamaeacosta
Marketing’s main objective is to identify and meet human… human identify & meet ph.linkedin.com/in/rosamaeacosta
Marketing’s main objective is to identify and meet human and social needs… human identify & & social meet ph.linkedin.com/in/rosamaeacosta
Marketing’s main objective is to identify and meet human and social needs profitably human identify & & social meet profit ph.linkedin.com/in/rosamaeacosta
Segmenting the market… human identify & & social meet profit ph.linkedin.com/in/rosamaeacosta
Segmenting the market according to product… Pro duct human identify & & social meet profit ph.linkedin.com/in/rosamaeacosta
Segmenting the market according to product/service preference… Pro duct human identify & & service preference social meet profit ph.linkedin.com/in/rosamaeacosta
Segmenting the market according to product/service preference to identify target market Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
Holistic marketing concept is a new approach in the 21st century, wherein everything matters Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
Dimension 1: Relationship Marketing – mutually profitable business relationships relationship Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
Dimension 2: Integrated Marketing – marketing mix tools (Price…) relationship Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
Dimension 2: Integrated Marketing – marketing mix tools (Price, Product…) relationship Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
Dimension 2: Integrated Marketing – marketing mix tools (Price, Product, Place…) relationship Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
Dimension 2: Integrated Marketing – marketing mix tools (Price, Product, Place, Promotion) relationship Integrating 4Ps Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
Dimension 3: Internal Marketing - Horizontal & inter vertical alignment in the company nal relationship Integrating 4Ps Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
Dimension 4: Performance Marketing - Returns to society Inter in general Performance nal Relationship Integrating 4Ps Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
Ice Cream Marketing Model Inter Performance nal Relationship Integrating 4Ps Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta

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Chapter 1: Ice Cream Marketing Model

  • 1. Ice Cream Marketing Model by: daPrime Sam Acosta ph.linkedin.com/in/rosamaeacosta
  • 2. Ice cream cone = marketing as a core business function ph.linkedin.com/in/rosamaeacosta
  • 3. Marketing’s main objective is to identify and meet… identify & meet ph.linkedin.com/in/rosamaeacosta
  • 4. Marketing’s main objective is to identify and meet human… human identify & meet ph.linkedin.com/in/rosamaeacosta
  • 5. Marketing’s main objective is to identify and meet human and social needs… human identify & & social meet ph.linkedin.com/in/rosamaeacosta
  • 6. Marketing’s main objective is to identify and meet human and social needs profitably human identify & & social meet profit ph.linkedin.com/in/rosamaeacosta
  • 7. Segmenting the market… human identify & & social meet profit ph.linkedin.com/in/rosamaeacosta
  • 8. Segmenting the market according to product… Pro duct human identify & & social meet profit ph.linkedin.com/in/rosamaeacosta
  • 9. Segmenting the market according to product/service preference… Pro duct human identify & & service preference social meet profit ph.linkedin.com/in/rosamaeacosta
  • 10. Segmenting the market according to product/service preference to identify target market Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  • 11. Holistic marketing concept is a new approach in the 21st century, wherein everything matters Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  • 12. Dimension 1: Relationship Marketing – mutually profitable business relationships relationship Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  • 13. Dimension 2: Integrated Marketing – marketing mix tools (Price…) relationship Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  • 14. Dimension 2: Integrated Marketing – marketing mix tools (Price, Product…) relationship Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  • 15. Dimension 2: Integrated Marketing – marketing mix tools (Price, Product, Place…) relationship Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  • 16. Dimension 2: Integrated Marketing – marketing mix tools (Price, Product, Place, Promotion) relationship Integrating 4Ps Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  • 17. Dimension 3: Internal Marketing - Horizontal & inter vertical alignment in the company nal relationship Integrating 4Ps Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  • 18. Dimension 4: Performance Marketing - Returns to society Inter in general Performance nal Relationship Integrating 4Ps Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta
  • 19. Ice Cream Marketing Model Inter Performance nal Relationship Integrating 4Ps Pro duct human identify & & service social preference meet profit ph.linkedin.com/in/rosamaeacosta