Presentation by Paul Mihailidis, PhD, Faculty, Emerson College & Director, Salzburg Academy on Media and Global Change The Salzburg Academy on Media and Global Change is a multidimensional initiative that provides curricular materials, training and support for journalism schools, programs and classrooms across the world. It is organized through a network of participating universities in China, East Africa, the Middle East, Eastern Europe, the UK, Latin and North America and brings together expert Faculty and around 70 students, from undergraduate to Ph.D level. The Academy’s objective is to lead the creation of global media literacy curricula, multimedia stories, and comparative research, and to become a leading hub for global media education in the 21st Century. The curriculum developed over the past six years has led to the publication of News Literacy: Global Perspectives for the Newsroom and the Classroom by Academy Director, Paul Mihailidis. Students work in international teams and across disciplines. http://www.salzburgglobal.org/go/sac-08

1. on Media & Global Change
___________________________________________________________________________________________________________________
Paul Mihailidis, PhD
Faculty, Emerson College
Director, Salzburg Academy on
Media and Global Change

2. Two Fundamental Challenges:
1. How can we foster engagement across borders,
across cultures, and across divides in support of
more tolerant, inclusive and active civic societies?
1. How can we use digital media and connective
technologies to participate in and lead in creating
social, political and cultural change in digital culturesocial, political and cultural change in digital culture

3. - Formed in 1947 by three graduate students at Harvard University
- To date, approximately 30,000 individuals from more than 160 countries- To date, approximately 30,000 individuals from more than 160 countries
have attended Seminar sessions.
- Mission = bring together young leaders of exceptional promise from
government, business, academe and the non-governmental sector to
interact, engage differences, and forge relationships that will assist this
next generation of leaders to confront the challenges of the future

5. PARTNER INSTITUTIONS (2007-present)
American University of Beirut (Lebanon), American University of
Sharjah (UAE), Bournemouth University (England), Chinese
University of Hong Kong (China), Chulalongkorn University
(Thailand), Daystar University (Kenya), Emerson College (USA),
Florida International University (USA), Furman University (USA),
Hofstra University (USA), Iberoamericana University (Mexico),
George Washington Univeristy (USA), Makerere University
(Uganda), Polytechnic University of Namibia (Namibia), Pontificia
Universidad Catolica (Argentina), Pontificia Universidad CatolicaUniversidad Catolica (Argentina), Pontificia Universidad Catolica
(Chile), Quaid-i-Azam University (Pakistan), Southwest University
of Political Science and Law (China), Stellenbosch University
(Republic of South Africa), Tsinghua University (China), University
of Maryland (USA), University of Miami (USA), University of
Nairobi (Kenya), University of St. Cyril and Methodius, Trnava
(Slovakia), University of Texas (USA), Xi'an Jiaotong-Liverpool
University (China) Zayed University (UAE)

6. Context for Leadership
Business Peter
Sutherland, Chair of BP & Goldman Sachs, Intl
The Arts Daniel
Barenboim, Maestro, West-East Divan Orchestra
Law AnthonyLaw Anthony
Kennedy, Assoc. Justice, US Supreme Court
Journalism
Dana Priest, Journalist, Washington Post
The Arts
Tom Stoppard, Playwright

7. Context for Leadership
Literature Richard
Ford, Author Independence Day
Literature
Jeffrey Eugenides, Author, The Virgin Suicides
LawLaw
Richard Goldstone, Judge, Republic of South Africa
Entertainment
Vanessa Redgrave, Actress
Literature
Orham Pamuk, Author The Black Book

8. Networks for Change
The John S. & James L. Knight Foundation
The Ford Foundation
The US State Department
UNESCOUNESCO
The United Nations
The World Association of Newspapers
LinkTV
Omnicom

9. The Responsibility starts with this
group
MM
eWe
Us

10. ME, WE, US: GLOBAL MEDIA LITERACY
“All of us who professionally use the mass media are the shapers of
society. We can vulgarize that society. We can brutalize it. Or we can help
lift it onto a higher level.” William Bernbach

11. Part 1: Establishing cultural
“norms”
• Around your table, create a list of the
stereotypes that exist in the nationalities
represented.
– What similarities do you see in this list?
– What differences do you see? Why do these– What differences do you see? Why do these
differences exist?
• Then, reflect on your list and ask: where do
these stereotypes come from?

13. Part 2: Share your “Me” story
• How do you define
your identity?
– What’s most important
to you in life?
– What have been the
• What role does
media play in your
identity?
– Reflect on what kind– What have been the
experiences/people
that have had the most
impact on you and
why?
– What challenges you
have or are facing
now?
– Reflect on what kind
of media you
consume/use, how
you engage with that
media, and what
role that media
takes in your identity
formation.

14. Group Output
1. What similarities does your group see in
how media contribute to your identity?
2. What media habits do you share? What
habits differ?habits differ?
3. How have media influenced how you see
the world?

16. Part 3: Share your “We” story
• Who is Part of Your
Community?
– Who or what defines
your community?
– Are there any rules to
• What role does
media play in
community?
– How do media– Are there any rules to
be part of your
community, or are you
part of it by the mere
fact of where you were
born?
– What do you expect
from your community?
– How do media
influence community
interaction?
– How do they
facilitate dialog?

17. Group Output
• What positive roles do media play in your
communities?
• What are the challenges your communities
face in a digital media age?face in a digital media age?

18. Media facilitate and are facilitated
by identity, community, and
belonging

22. How can media literacy CONFRONT the
challenges of communities in increasingly
digital cultures?digital cultures?

24. I. Solving Global Problems for Local
Communities

25. Google-metrics map of visitors downloading Academy
Work

26. II.Co-Creating Multimedia content to learn storytelling in global and digital
contexts.

29. III. Conducting Comparative Global Research to explore civic voices
across borders, across cultures, and across divides

30. A World Unplugged
“I cannot imagine how life can be without using the media.” — Uganda
“Media is not just a convenience, it is literally a part of my life.” — USA

31. • Tethered to phones and
people (Super
Communities)Communities)
• Subconscious attachme
nt and constant anxiety
of exclusion
• Mobile Phones are
Homogenizing Young
Citizens

32. On Cities

33. MEDIATED COMMUNITIES
Civic Voices, Empowerment
and Belonging In the Digital
Era