Would you like to get more out of your social media marketing campaign? If so, there are some quick changes you can make to your profiles, pages, and activity that can make a big difference in results. Note: This Slideshare is re-purposed form of the original post written by Kirsti Hines on KissMetrics blog: http://blog.kissmetrics.com/low-hanging-fruit-of-social-media/ I have, however, added few points which would help business owners with their social media marketing

1. SOCIAL MEDIA MARKETING TIPS
Low Hanging Fruits

2. Facebook
1. Add calls to action to your page’s cover photo.
The first thing people see
when they visit your
Facebook page is the cover
photo. You can this space to
advertise and promote
products, offers and events.
When uploading cover
photo, add link to the photo
description to drive traffic to
the landing page.

3. Facebook
2. Insert a link to your website in the short description of your page.
Below the profile picture
you have 155 character
space area where you can
write about your
company, product or
service.
Adding your link at the end
of the description can lead
and drive more people to
your website.

4. Facebook
3. Get employees to connect the company page to their personal profiles.
Increase exposure to your
company by getting all your
employees to link to the
company page.
By doing so you show up more
in the Graph search and
therefore more traffic and more
chances to connect with your
customers.

5. Facebook
4. Engage using your page.
Use Facebook as your business
page, not personal profile to
communicate and participate on
other pages.
If you are really useful and
helpful with your comments start
expecting some leads flowing in
through this method.

6. Twitter
5. Insert a link to your website in the bio of your profile.
Twitter does has a field for your
website but that field doesn’t
show up everywhere on Twitter
that people could come across
your profile.
For example, in Twitter search
results, you can see the
business with a link in their 160
character bio stands out from
the rest.

7. Twitter
6. Get employees to add the company’s @username in the bio of their
profiles.
Remember the tip earlier about
having employees link to your
company page in their personal
Facebook profile?
The same can be applied to Twitter
profiles.
Observe how KISSmetrics gets
exposure through co-founder and
employee profiles.

8. Twitter
7. Share branded media that links back to your website..
Did you know that many of the
photos and videos you share directly
in your tweets reside in a special
Photos and Videos box on your
profile?
Share pictures and videos to attracts
clicks but make sure not to repeat the
same image twice.

9. Twitter
8. Turn tweets into testimonials.
Thing about text reviews are that they
can be faked but with Twitter you can
just use the embed option to put it up
on your website to show why people
love your product.

10. Twitter
9. Include Click to Tweet in your Posts.
Got some interesting stats to share? Head over to
Clicktotweet.com and populate the box with your
message and twitter handle.
This short tip will increase the social sharing on
your blog posts which is just GOLD.

11. Linkedin
10. Place links directly on your professional profile.
Linkedn has changed their
interface and the twitter
handle and website links
reveal when clicked on
contact info but its useful to fill
them out.
Projects and Publications are
another great way to get links

12. Linkedin
11. Get employees to add the company’s page to their professional
profile.
Link your Company page to
your work experience section
on your profile so that people
can click through your profile
to your company page.
This allows more exposure to
your brand if you are using
the company pages the right
way.

13. Linkedin
12. Create hyper-targeted LinkedIn ads.
Get your message infront of
micro niches but hyper
targeted audience with
LinkedIn Ads.
E.g. You can target an ad all
the way down to CEO’s of
medium sized businesses in
the public relations industry in
Georgia if you want.

14. Google
13. Use Google+ Cover Photo Effectively
Just like Facebook, Google+ has
a cover photo feature which you
can use to showcase your USP
and Strongest points.
Leadpages is doing it very
effectively by telling people they
can create mobile responsive
landing pages and much more
while being compatible with
Facebook.

15. Google
14. Share Posts on Google+
If you are blogging (which you
should), sharing posts on your
Google+ page can benefit your
SEO.
When someone searches for
your brand on Google, for some
brands this block shows in the
right side of the results which
can give additional benefit for
both SEO as Google+ indexes
shows recent posts there.

16. Google
15. Link Your website in Google+ Profile
If you are not linking your
website with your Google+
Profile, it is a Marketing FAIL.
Period.
If you haven’t done this
already, look up for ways to
claim Google Authorship
account and set it up right away.

17. NEED HELP WITH SOCIAL MEDIA MARKETING?
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