The document discusses the trend of discussions about the film Inception on social media and blogs following its release. It finds that Inception was one of the most popular topics discussed on Twitter and Facebook, with many users posting their thoughts about the film, which sparked online conversations. It also found that there were over 45 million Google searches for the word "Inception" and over 6 million blog posts mentioning the film, showing it had become a significant online trending topic in the weeks after its release. This suggests that social media is an effective way for films and brands to generate buzz and discussion through content that inspires people to share their experiences online.

1. Inception Trend
Case Study
By Sally Hrouda
29/7/10

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Inception Trend Summary
Since the release of the film Inception, featuring Leonardo Dicaprio it has been one of the most
popular topics in social media amongst my group of friends (18- 35 yrs) and worldwide.
I noticed the hype around it when I daily was checking out facebook and twitter, continuously
seeing updates from people on my news thread. This made me not only very curious to see the
film, but I felt pressure to keep in the know how.
Contents
Doing a bit of a dig online I found out on…
it is one of the most popular topics currently pg 3-4
people are posting their thoughts, which spark conversation pg 5-6
people are searching for “Inception” and posting about it on blogs (which is
expected with any new release) pg 7-8
Findings and Insights
Sat 24 July 2010 These findings confirm that twitter and facebook are popular platforms for people to voice their
opinions and to ignite conversation. Also, once enough activity is generated people in an online
http://tweetstats.com/trends
community become conscious of new trends or changes occurring (e.g. when Michael Jackson
passed away or Inception was released).
Opportunity for Brands
People are communicating about their experiences through social media and sharing information
with another. For brands, if they create something worthy of sharing and talking about people will
pick it up and want to share it. There is an opportunity for ideas, campaigns, content to grow
organically, reaching the masses while successfully communicating a message or changing
perceptions E.g. Old Spice and the Fun Theory has been viewed by millions.

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Twitter Trend
Inception is one of the most popular topics for people to tweet about currently.
Sat 24 July 2010
Wed 28 July 2010
http://tweetstats.com/trends

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Twitter Posts

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Facebook Activity

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Facebook Activity

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Google Word Search Over 45 million
http://www.google.com.au/#hl=en&q=Inception&aq=f&aqi=g10&aql=&oq=&gs_rfai=&fp=874d3fe6749c2b28

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Google Blogs Over 6 million
http://blogsearch.google.com/blogsearch?hl=en&ie=UTF-8&q=Inception