The document discusses Kerala's experience in harnessing social media for agricultural development. It outlines initiatives taken by the Department of Agriculture to promote the use of social media and digital technologies among farmers and agricultural officials. These include regular meetings on social media use, incentives for best social media practices in agriculture, training staff on strengthening customer service and innovation through social media, and supporting farmer groups and lead farmers in sharing best practices online. The department has also developed various web and mobile applications, and maintains a presence on platforms like WhatsApp, Facebook, and YouTube to disseminate agricultural information.

1. HARNESSING THE POWER OF SOCIAL
MEDIA FOR AGRICULTURAL
DEVELOPMENT-THE KERALA
EXPERIENCE
DEPARTMENTOF AGRICULTURE, KERALA

2.  Regular Meetings of Social and digital media –
internal and external participants at Directorate of
Agriculture.
 Experience Sharing
 Scheme and Package of practice sharing
 Participation of Agricultural Officers in groups

3.  Incentives to best Social Media in Agriculture in
Kerala including Agriculture related Mobile Apps.
 Incentives for offices of Agriculture Department
for using social media for extension.
 Promoting use of Social Media among
Department Officials. Providing Rs 5000/- each
for data plan, design , documentation, e-zines
etc
 Support to Lead Farmer /Master Farmers
proficient in the use of social or digital media for
sharing Good Agricultural Practices and Success
Stories with other Farmers of the Group and for
Krishi Bhavan . Incentive @ Rs 2500/- year for
meeting data charges for internet use

4.  Support to Group Administrator from Social
Media Group for sharing Good Agricultural
Practices and Success Stories @ Rs 2500/- year for
meeting data charges for internet use
 Funds for IT Division for design and distributing
of standard templates for use by department
offices and purchase of mobile based wifi
datacard for continuous updating and interaction
through social media and for other activities for
effective interaction in Social and Digital Media.

5.  Social media promotions to get more target group and
publicity- 7 Lakhs
 Digital Sena -Training for Department Staff across the
organization to strengthen customer service,
innovation and input delivery for agricultural
extension to meet challenges and use opportunities
and adopt best t practices for Agricultural
Development.
 State Level Seminar and Exhibition on the use of
Social Media for Agricultural Development -Rs 5
Lakhs is earmarked for this component.


7. Crowd sourcing Funds for Farming
 Whatsapp –Aadhar Bank Account
Opening
Agri card –Kisan Credit for Farmers

8. Facebook –Social Media
Farmer to Farmer Seed
Exchange
Varieties Recommendation
Home delivery of seeds

9. Tie up with Service
Co-operative
Societies
Online Stores
Farmer Exchange

10.  Online Courses
 www.celkau.in
 Kissan Krishideepam Youtube Video channel
 Noorumeni-Youtube
 Mattoli FM Radio-Njattuvela
 Kuttanad Radio
 Kerala Farmers Call Centre and Agricultural
Information Hub 1800-425-1661 Karshika
Vivarasanketham Viralthumpil
 Websites

11. VIRTUAL CLASSROOMS
WEBINARS
ONLINE VIDEOS
E-ZINES
E_BOOK
AUDIO BOOKS

12. Custom Hiring Centre +
Operator/Technicians
GREEN ARMY-Karshika Karma
Sena-Technicians with implements
Agro Service Centre

13. Agri Information Hub
Whatsapp
Facebook
Facebook groups

14. Paddy Challenge
Result
Demonstration
Youtube

15. Agri information
Hub
Mobile Apps
mkisan

17. www.navara.in/
http://www.jackf
ruit365.com/

18. Sl. No Name of Portal Services available Agency developed and managing the
system
1 Krishi.info portal and Android apps for farmers and officials developed for
ATMA call centre under Karshika Vivara Sanketham Project.
This can be used as an umbrella platform to integrate all social media
applications for the use of Agriculture Department
SFAC
2 Farm Extension Manager portal and Android app Agriculture Information KVK Malappuram of KAU
3 Kissan Kerala
Department of Agriculture
www.kissankerala.net
Dynamic information services, Virtual expert query management
support, crop information service etc.
IIITM-K
4 Kerala Soil Fertility
Department of Agriculture
www.keralasoilfertility.net
Soil Nutrient Management, Panchayath based Nutrient Management
Plan, Soil Health Card, Micro Nutrient based Fertilizer
Recommendation
IIITM-K
5 Crop Pest Surveillance System
Department of Agriculture
www.cpsskerala.in
Web-mobile based GPS enabled, locations specific crop pest and
disease surveillance system, Online plant clinic
IIITM-K
6 Kerala Hi-tech Agri Portal
www.keralahitechagri.in
Specific system for providing virtual expert advisory support for hi-
tech farmers
IIITM-K
7 KAU Agri Infotech Portal
www.celkau.in
e-learning portal of Kerala Agricultural University KAU
8 Department of Agriculture
www.keralaagriculture.gov.in
Department of Agriculture DOA
10 Farmer Database Android application of Agriculture Department. Location specific farmer information which can be used for effective
extension.
NIC
11 Farmers Portal of Government of India All information beneficial to farmers GOI
12 Mkisan portal and app SMS, Voice message to farmers GOI

19.  Facebook : Krishi Bhavan Vattamkulam
 KB Thiruvali
 Websites
 http://www.greenpampady.com/
 Online Farmers Field School.
 Blog
 http://krishibhavankoodaranhi.blogspot.in/
 www.salin.in

21. Kisan
Krishi APP
Farm Extension Manager
(FEM@Mobile)
Ente Krishi

22.  Krishibhoomi
 Harithakeralam
 Vattamkulam Krishi
 Adukkalathottam Vithu Bank
 Karshika Vipanni
 Vayalum Veedum
 Krishi Bhoomiyil oru Adukalathottam
 Oro Veettilum Adukkalathottam
 Theerthafoundation

24. THANK
YOU