Our Creative Entrepreneur – Next Generation event is a culmination of another amazing year and pulls together our Business centres of Digital, Social and Sports to educate and entertain the next generation of global entrepreneurs and intrapreneurs. We opened the doors of our cutting edge showcase space at our MediaCityUK campus to students, staff and friends on 25 November 2015.

1. #CreativeEnt
Creative Entrepreneur
2015 – Next Generation

2. The University of Salford’s mission to ‘transform
lives, stimulate discovery and realise potential’ is
reflected in Salford Business School’s commitment
to support economic regeneration – regionally,
nationally and internationally. Recognising the
critical role small and medium-sized enterprises
(SMEs) play in innovation, advancement and
sustainable development worldwide, connecting
companies globally in 2015.
Throughout the year, Salford Business School (SBS)
staff have focused their efforts on delivering expert
advice, addressing skills gaps and facilitating access
to finance, networks and resource opportunities
for SMEs and large companies. At Salford Business
School, there is a very strong commitment to
employability skills and an emphasis on activity
based learning with real world application.
Internships are a proven way to inject new ideas and
experience into a business – both the student and
business benefit hugely.
A successful 2015 for
Salford Business School
Celebrating our win of the Times Higher Education Business School of
the Year Award 2014 and running the second Creative Entrepreneur
event at MediaCityUK concluded a successful 2015 for Salford
Business School.
“Creative Entrepreneur summed up in
three words: Epic, amazing, remarkable!”
Dr.Aleksej Heinze,
Co-Director Centre for Digital
Business, University of Salford
@salfordbizsch #CreativeEnt
Next Generation / 3

3. Creative Entrepreneur -
Next Generation 2015
Creative Entrepreneur represented a culmination
and celebration of another amazing year and
the creative ability and ingenuity of students and
companies locally and internationally. Salford
Business School welcomed over 40 guest speakers
to the University’s state-of-the-art MediaCityUK
campus to deliver an exciting programme of
masterclasses, panel sessions and installations to
inspire, inform and entertain.
We flew in global creative entrepreneur from
Denver, Colorado, Cindy Krum, who opened
the event with an incredible keynote speech to
set the tone for the day. The event concluded
with an incredible Tech Angels final where five
student teams pitched and two Business School
undergraduate students won the £1,000 prize
with their innovative digital idea.
Nearly 500 people attended the free event
including the next generation of talent. 178
SMEs registered for the event as well as 32 larger
companies. The event has grown once again with
an additional 140 people attending the event this
year - both student and company numbers have
increased from previous years. Sessions were
recorded and live streamed, creating an incredible
online buzz and reaching the social media timelines
of many tens of thousands of people.
Fourteen sessions were held in either The Egg Suite
or Digital Performance Lab at our MediaCityUK
campus between 9:00am and 5:00pm. This was
followed by a VIP event open to all speakers and
SBS special guests to say thank you for working
with and supporting us.
“It was a privilege to be part of
#CreativeEnt, great advice on offer.”
Micheal John Hornby,
Student
4 / Creative Entrepreneur 2015 Next Generation / 5
@salfordbizsch #CreativeEnt

4. Next Generation / 7
@salfordbizsch #CreativeEnt
“After a really successful event last year, the event has grown once more, with a fantastic
attendance from staff, students and local companies. The feedback has been excellent and will
help us shape our next event. We want to continue to grow and give even more students and
companies a world class experience at MediaCityUK.”
Alex Fenton, Event Producer
Event survey
The following clouds were generated from 48 respondents from a survey issued after the event.
The survey respondents were relatively representative of the demographics of the attendees as below.
Which session did you enjoy the most?
Student 23 48.9%
University staff 4 8.5%
SME (up to 250 employees) 9 19.1%
Large company (Over 250 employees) 2 4.3%
Other 9 19.1%
attendees
460
178
SMEs
40
speakers
1 keynote speaker from the US
5 Tech
ANGELS
finalists
1 winner
2 runners up
7
EGG
SUITE
sessions
1357
100%
positive feedback
films
2 +
#CreativeEnt
Tweets
Digital
Startups
Hudson’s
Build
Cordwell
last
get
conducted
progressedresponsibilities
business
ResponsibilitylotCindy’s
great
Start
branding
Creative
session
marketing
Sports
amazing
discussion
brandfavourite
Lowy
Referendum
really
Marketing
speech
Killer
talkSocial
Entrepreneurship
entrepreneurs
films inspiring
entrepreneurship
entrepreneur
Entrepreneur
Entrepreneurs
interesting
enjoyed presentation
Building
Persona
next
eu
ideas Heinze
person
pity
Another
Information
included
planning
easy
mobile
VIP
Really
online
start current
tech
team
Online
wentAngel
applying
positionspeakers
right
effort
Debbie
chance
Talk
Brooks
Incubox
expert Dine
experience
startup
ask
Dragons
personal
panel
company
straight
Keynote Steve
social
Tech
took
creative
den.0
Aleksej
Krum
inspirational
keynoteASAP
Challenges
talks
graduate
responsibility
startups
like
schemes
improving
Presenting
day
Jamilsports
bias
Rae
nice
excellently
whole
O
questionsConnock
Cindy
note
competition
Brand
ups
Andrew
end
Definately far
Flexisteps
media
listeningContent
Business
sessions
speaker
event
content
startups
presented
Angels
digital
Alex
killer
@salfordbizsch #CreativeEnt
6 / Creative Entrepreneur 2015 Next Generation / 7

5. Where did you hear
about the event?
In terms of websites linking to CreativeEnt.co.uk, the following top 10 were most popular between July
2015 and November 2015.
The following towns and cities generated most online visits:
Acquisition
Sessions %
4,659
% of Total 100.00% (4,659)
1. (Not set) 645 13.84
2. Manchester 633 13.59
3. Salford 627 13.46
4. London 469 10.07
5. Bolton 150 3.22
6. Sale 59 1.27
7. Preston 52 1.12
8. Blackpool 41 0.88
9. New York 36 0.77
10. Stockport 35 0.75
Twitter
237 visits
Careers.salford
18 visits
SBS Blog Post
235 visits
LinkedIn
17 visits
Facebook
27 visits
m.facebook
13 visits
Creative Hive
25 visits
Lancaster.ac.uk
7 visits
Salford.ac.uk
55 visits
Staff.salford
15 visits
AlexFenton
Fylde
online
College
lectures
Lecture
lecturer
lecturer
WOM
Social
mediaBusiness
Work
Work
Twitter
Uni
Colleague
Colleague LinkedIn
Colleagues
Channel
social
heard
Maxwell
Internet
attended
name
Student
course
tutors
School
eventEmail
remember
Shares
Word
Via
Enterprise
uni Blackpool
Alumni
office
Salford
Mouth
school
someone
Eventbrite
hear
years
email
University
“Creative Entrepreneur 2015 has
really built on last year’s success and
is clearly going to be a signature
event for the University.”
Dr Gordon Fletcher,
Dean of Salford Business
School, University of Salford
8 / Creative Entrepreneur 2015
@salfordbizsch #CreativeEnt
Next Generation / 9

6. What else did you
like about the event?
location
great
questions
Organisation
media
variety
answer
formative
network
like
sessions
session
experience
different
well
event
Great
Opportunity
guest
interesting
venue
good
photo
Question
den
positivity
Busy
meeting
help
people
organised
Speed
opportunities
nice
atmosphere
opportunity involved
really
enjoyed
Enjoyed
mix
hear
minded
amazing
amazing
welcoming
combination
facility
Structure
especially
listen always
available
Volunteers
forefront
Venue
watch
enhance
lunch
together
photos
Everyone
successful
meet
liked
include
idea
encouraging
taken
level
approachablesurroundings
helpful
classy
areasVariety
others
priority
become
experiences
listening
Environment
incubox
awesome
break
founder
Meetingsocial
perspectives take
brilliant
Talkingfantastic
experts
stream
advice
Fact
Also
city
fun
coffee
card
themes
given
success Networking
make
material
business
companies
seeing
everyone
personal
Sport
digital
happy
Free
speakers
networking
professional
come
getting
Good
Interesting
entrepreneurs
organisation
industry
general
facilities
marketing
locations
presence
made
talks number
elseguests
times
career
character
put
style
productive
guess
stand
tried
lendsFriendly
“It is a pleasure to be on one of the
panels here at Creative Entrepreneur,
discussing issues that are close to
my heart.”
Naomi Timperley,
Director of 4Hub
@salfordbizsch #CreativeEnt
Next Generation / 1110 / Creative Entrepreneur 2015

7. I enjoyed the event
New opportunities and possibilities arose from the event
Strongly agree 29 61.7%
Agree 18 38.3%
Neither agree or disagree 0 0%
Disagree 0 0%
Strongly Disagree 0 0%
Strongly agree 13 27.7%
Agree 27 57.4%
Neither agree or disagree 7 14.9%
Disagree 0 0%
Strongly Disagree 0 0%
“The Tech Angels competition is really great as it is a good opportunity to get exposure for the
skills you have. I’ll definately be here next year.”
Michael Scaife,
Student and winner Tech Angels 2015
12 / Creative Entrepreneur 2015
@salfordbizsch #CreativeEnt
Next Generation / 13

8. • Very professional, our interests
were number one priority.
• The event was really well organised.
• Interesting insight into sports business.
• Some really interesting thoughts discussed about
the EU referendum.
• Great panel and key digital startup tips.
• If you couldn’t make it into a session, I liked how
it was available to watch and listen to in the
reception through a live stream.
• Very good atmosphere. Busy.
Good venue. Friendly.
• Everyone was really welcoming. The speakers
were more than happy to take questions even on
their break times. Great location and use of the
building. A really well put together event - a great
combination of professionalism and positivity.
• The campus is amazing, the surroundings are
brilliant, MediaCityUK has a great buzz.
• The variety of sessions, mix of academics and
industry perspectives were brilliant! I like the idea
of MediaCityUK as a location - certainly all visitors
say WOW when they come in!
Suggestions for improvements
• Speed networking sessions could have been
better announced and promoted.
• Larger and better room than the Egg Suite.
• Longer event with longer sessions.
Feedback
@salfordbizsch #CreativeEnt
Next Generation / 15
Online buzz for
#CreativeEnt
@salfordbizsch #CreativeEnt
14 / Creative Entrepreneur 2015 Next Generation / 15

9. University of Salford
MediaCityUK
Salford
M50 2HE
t: 0161 295 2222
#CreativeEnt
www.CreativeEnt.co.uk
www.salford.ac.uk/business-school