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SalesLoft's Ecosystem: A Look Back
and a Look Forward
Sean Kester
VP Product Strategy
SalesLoft
@TheSeanKester
Jennifer Lucas
Product Manager
SalesLoft
Renaissance Waverly Wifi: Renaissance_CONFERENCE / HitTheGong
Cobb Galleria Wifi: EVENTS / HitTheGong
The SalesLoft Ecosystem
Drive your entire sales process through the SalesLoft platform
Jenn Lucas: Product Manager
@SalesLoft
Sean Kester: VP Product Strategy
@theseankester
Activate the
Authentic Seller in
Everyone
© 2019. SalesLoft. All Rights Reserved.
Tools Used Alongside
Sales Engagement
CRM, Email, Sales Intelligence,
Marketing Automation, E-Signature,
Communication, SEO, CRO, and the
list goes on!
different tools
40+
Sales
Technology
Stack
SalesLoft Ecosystem
© 2019. SalesLoft. All Rights Reserved.
SalesLoft Ecosystem
© 2019. SalesLoft. All Rights Reserved.
The SalesLoft Ecosystem enables SalesLoft to:
• Create a moat in the ecosystem
supplanting us as the dominant #1
player
• Significantly enhances customer LTV due
to the sticky nature of usage
• Drives customer acquisition through the
roof, and CAC down due to leads driven
from partners.
What do we want to achieve?
Why a Platform
© 2019. SalesLoft. All Rights Reserved.
The SalesLoft Ecosystem enables customers to:
• Shorter sales cycle
• Increased revenue
• Advance overall technology accessibility
• Larger engagement reach
• Empower marketing and sales alignment
• Increase market presence
Benefit for SalesLoft Customers
Why a Platform
© 2019. SalesLoft. All Rights Reserved.
From Hypothesis to Platform
SalesLoft expands ecosystem over 2x in 2018
2016 2017 2019
First Public APIs
First Sales Engagement
platform to expose API’s
for data transfer and
telephony
Public API Version 2 and
expanded use cases
Expanded API endpoints
for activities and smart
panels such as Owler and
CrystalKnows
New Partner Program,
endpoints, and use cases
Ecosystem Timeline
2018
Front-End Integrations and
App Directory
4 front end integration
points to allow for new
step types and template
editor. Launched the
SalesLoft App Directory
Deeper integrations to
bring the experience full
circle
© 2019. SalesLoft. All Rights Reserved.
SalesLoft Partner Ecosystem
Sales Content
SalesLoft Partner Ecosystem
Sales Coaching
Sales Productivity
Sales Intelligence
Sales Data
Video Conferencing
Security
Email
CRM
© 2019. SalesLoft. All Rights Reserved.
Ecosystem Growth and Usage
2016 2017 2018 2019
22
10
54
100+
Whitelisted Integrations
Currently Available
54
1,539
Teams with 1
integration
813
Teams with 3
integrations
1,156
Teams with 2
integrations
499
Teams with 4+
integrations
1,000,000
Nearly a million integrations actions
executed in the last 6 months
Partner Program
© 2019. SalesLoft. All Rights Reserved.
Create an ecosystem of valuable
integrations to enable our joint customers
to deliver the best sales experience
possible
© 2019. SalesLoft. All Rights Reserved.
Partner Pledge
Serve joint customers first
Invest in the success of integration partners
Support our developer community thus enabling innovation
© 2019. SalesLoft. All Rights Reserved.
Developer Portal
developers.salesloft.com
© 2019. SalesLoft. All Rights Reserved.
App Directory
integrations.salesloft.com
© 2019. SalesLoft. All Rights Reserved.
The SalesLoft API enables customer to
integrate with:
• Other CRM’s
• Internal data sources
• Custom workflows and proprietary
insights
• Internal apps
• And much more!
Benefit for SalesLoft Customers
How customers use the API
Workflow Enhancing
Integrations
© 2019. SalesLoft. All Rights Reserved.
LinkedIn Sales
Navigator
LinkedIn Cadence Steps:
- Research
- Introduction
- Connection Request
- InMail
© 2019. SalesLoft. All Rights Reserved.
LinkedIn Sales
Navigator
Completing cadence steps
in workflow
© 2019. SalesLoft. All Rights Reserved.
Sendoso
SalesLoft users can create
cadences that include
sending direct mail,
company swag,
handwritten notes, eGifts,
Amazon items, and more.
© 2019. SalesLoft. All Rights Reserved.
Showpad
Showpad’s SalesLoft App
seamlessly integrates with
your existing sales
workflow. In SalesLoft,
users can easily add
content to their email
campaigns and gauge their
recipients’ level of interest
to tailor and time their
follow up.
© 2019. SalesLoft. All Rights Reserved.
Vidyard
Boost response rates and
humanize sales outreach by
adding video to your sales
emails in SalesLoft. With
Vidyard GoVideo, easily
create polished and
personal videos for your
prospects using Vidyard
GoVideo webcam and
screen recorder.
© 2019. SalesLoft. All Rights Reserved.
2019 Ecosystem Product Vision
New Front-End Integrations
New API Endpoints
● LeanData
● Drift
● Ramble Chat
● Seismic
● and more!
New API Filters
Coming soon!
© 2019. SalesLoft. All Rights Reserved.
Leandata
The LeanData-SalesLoft
integration extends the
power of Routing to
seamlessly launch Cadences
from within Salesforce based
on customized conditions.
© 2019. SalesLoft. All Rights Reserved.
Ramble Chat
Ramble empowers Sales
Engagement customers
with a unique ability to
extend chat directly
through their platform.
Ramble creates an
additional channel of
communication for their
customer interactions
© 2019. SalesLoft. All Rights Reserved.
Seismic
Discover inline predictive
content recommendations
or browse Seismic’s
expansive library – all while
you write and answer
emails
Questions?

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SNB09. SalesLoft's Ecosystem: A Look Back and a Look Forward

  • 1. SalesLoft's Ecosystem: A Look Back and a Look Forward Sean Kester VP Product Strategy SalesLoft @TheSeanKester Jennifer Lucas Product Manager SalesLoft Renaissance Waverly Wifi: Renaissance_CONFERENCE / HitTheGong Cobb Galleria Wifi: EVENTS / HitTheGong
  • 2. The SalesLoft Ecosystem Drive your entire sales process through the SalesLoft platform Jenn Lucas: Product Manager @SalesLoft Sean Kester: VP Product Strategy @theseankester
  • 4. © 2019. SalesLoft. All Rights Reserved. Tools Used Alongside Sales Engagement CRM, Email, Sales Intelligence, Marketing Automation, E-Signature, Communication, SEO, CRO, and the list goes on! different tools 40+ Sales Technology Stack SalesLoft Ecosystem
  • 5. © 2019. SalesLoft. All Rights Reserved. SalesLoft Ecosystem
  • 6. © 2019. SalesLoft. All Rights Reserved. The SalesLoft Ecosystem enables SalesLoft to: • Create a moat in the ecosystem supplanting us as the dominant #1 player • Significantly enhances customer LTV due to the sticky nature of usage • Drives customer acquisition through the roof, and CAC down due to leads driven from partners. What do we want to achieve? Why a Platform
  • 7. © 2019. SalesLoft. All Rights Reserved. The SalesLoft Ecosystem enables customers to: • Shorter sales cycle • Increased revenue • Advance overall technology accessibility • Larger engagement reach • Empower marketing and sales alignment • Increase market presence Benefit for SalesLoft Customers Why a Platform
  • 8. © 2019. SalesLoft. All Rights Reserved. From Hypothesis to Platform SalesLoft expands ecosystem over 2x in 2018 2016 2017 2019 First Public APIs First Sales Engagement platform to expose API’s for data transfer and telephony Public API Version 2 and expanded use cases Expanded API endpoints for activities and smart panels such as Owler and CrystalKnows New Partner Program, endpoints, and use cases Ecosystem Timeline 2018 Front-End Integrations and App Directory 4 front end integration points to allow for new step types and template editor. Launched the SalesLoft App Directory Deeper integrations to bring the experience full circle
  • 9. © 2019. SalesLoft. All Rights Reserved. SalesLoft Partner Ecosystem Sales Content SalesLoft Partner Ecosystem Sales Coaching Sales Productivity Sales Intelligence Sales Data Video Conferencing Security Email CRM
  • 10. © 2019. SalesLoft. All Rights Reserved. Ecosystem Growth and Usage 2016 2017 2018 2019 22 10 54 100+ Whitelisted Integrations Currently Available 54 1,539 Teams with 1 integration 813 Teams with 3 integrations 1,156 Teams with 2 integrations 499 Teams with 4+ integrations 1,000,000 Nearly a million integrations actions executed in the last 6 months
  • 12. © 2019. SalesLoft. All Rights Reserved. Create an ecosystem of valuable integrations to enable our joint customers to deliver the best sales experience possible
  • 13. © 2019. SalesLoft. All Rights Reserved. Partner Pledge Serve joint customers first Invest in the success of integration partners Support our developer community thus enabling innovation
  • 14. © 2019. SalesLoft. All Rights Reserved. Developer Portal developers.salesloft.com
  • 15. © 2019. SalesLoft. All Rights Reserved. App Directory integrations.salesloft.com
  • 16. © 2019. SalesLoft. All Rights Reserved. The SalesLoft API enables customer to integrate with: • Other CRM’s • Internal data sources • Custom workflows and proprietary insights • Internal apps • And much more! Benefit for SalesLoft Customers How customers use the API
  • 18. © 2019. SalesLoft. All Rights Reserved. LinkedIn Sales Navigator LinkedIn Cadence Steps: - Research - Introduction - Connection Request - InMail
  • 19. © 2019. SalesLoft. All Rights Reserved. LinkedIn Sales Navigator Completing cadence steps in workflow
  • 20. © 2019. SalesLoft. All Rights Reserved. Sendoso SalesLoft users can create cadences that include sending direct mail, company swag, handwritten notes, eGifts, Amazon items, and more.
  • 21. © 2019. SalesLoft. All Rights Reserved. Showpad Showpad’s SalesLoft App seamlessly integrates with your existing sales workflow. In SalesLoft, users can easily add content to their email campaigns and gauge their recipients’ level of interest to tailor and time their follow up.
  • 22. © 2019. SalesLoft. All Rights Reserved. Vidyard Boost response rates and humanize sales outreach by adding video to your sales emails in SalesLoft. With Vidyard GoVideo, easily create polished and personal videos for your prospects using Vidyard GoVideo webcam and screen recorder.
  • 23. © 2019. SalesLoft. All Rights Reserved. 2019 Ecosystem Product Vision New Front-End Integrations New API Endpoints ● LeanData ● Drift ● Ramble Chat ● Seismic ● and more! New API Filters
  • 25. © 2019. SalesLoft. All Rights Reserved. Leandata The LeanData-SalesLoft integration extends the power of Routing to seamlessly launch Cadences from within Salesforce based on customized conditions.
  • 26. © 2019. SalesLoft. All Rights Reserved. Ramble Chat Ramble empowers Sales Engagement customers with a unique ability to extend chat directly through their platform. Ramble creates an additional channel of communication for their customer interactions
  • 27. © 2019. SalesLoft. All Rights Reserved. Seismic Discover inline predictive content recommendations or browse Seismic’s expansive library – all while you write and answer emails