1. INDIAN
INTERNET
INDUSTRY
Submitted by : Lourdhu Selvin

2. 0
500
1000
1500
2000
2500
3000
3500
1995 2000 2005 2010 2015E
Internet Users (mn)
Emerging Market taken here as BRIC & Indonesia*Source: IWS, ETForecasts, BCG Report, Sept 2010
1281
1476
752
1414
Rest of World
Emerging Markets

3.  Internet in India has been showing growth in double digits
since last 10 years
 Current Internet penetration at 7% and forecasted to be
around 21% by 2015
 58% of the internet penetration is from Top 10 Cities
0
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2009 2010
1,400,000
100,000,000

4. 112 Million
internet users
100
300
0
50
100
150
200
250
2010 2015
0%
20%
40%
60%
80%
100%
120%
2000 2001 2003 2004 2006 2007 2008
Less than 5 lakh towns 5 - 10 lakh towns Other metros Top 8 metros
60%
40%
40% Internet penetration in less than 10 Lakh town
21%
Penetration7%
Penetration
Internet population will triple in 5 years

5. *Source: PwC Analysis and Industry Estimates

6. 38 M+ Users
Adding 55K users daily
Avg 107 Friends per user
1,681,000 Apps live
9 M Users
Adding 30K users daily
Avg 120 connections per user
6 Minutes per Visit
21 M Users
Adding 38K users daily
3 Hr of Videos consumed by an average user
90% UGC
5 M+ Users
Adding 25K users daily
8 MN tweets on a daily basis
56 Followers per users
3 out of 4 Internet User is on Social Network As per latest consumer survey 85% people say that social
media does impact their buying decisions
*Source: ComScore, Dec 2011

7. NOT JUST YOUTH
At 41.20 %, the 29-44
year age band emerges as
the ‘single largest’ age
group of regular internet
users*
BUT THE WEB ALSO
TRANSCENDS AGE.
33.7 % between 15-24 yrs
58 % OF USERS ARE
BETWEEN 25-44 Yrs.
*Source: ComScore, Dec, 2011

8.  *Source: IRS 201, TG:15+, All India ,IAMAI,IMRB
115 130
135
65
62
60
40
60
60
125
130
160
2009 2010 2011
Print Print Radio InternetTV

9. *Source: IAMAI, IRS 2009(R2) and Google internal analysis; Base: online population in India ,
Comscore 2009 Banking and Finance website Audience demographic
Media Consumption hours / week
23%
30%
21%
26%
Your Consumer is Online & Getting There Faster……
Events fuelling digital growth
o 3G Transition
o Reducing PC/laptop prices
o Smart phone prices are reducing
from 25K to ~10K
o Data plans prices are further
reducing

10. Internet as a marketing platform is Bigger

11. Internet offers a wide variety
of services that entice users to
devote more time to the
medium hence giving the
advertiser more interaction
time

12. 28.10 M
9.5 M
11.6 M
4.7 M
1.66 M 0.7 M
18.29M
5.99M
7.54 M
3.05 M
1.12 M
0.5 M
Total 15-24 25-34 35-44 45-54 55+
Male Female
Source: ComScore Dec, 2011
*Total 112 Mn People hooked on to the web in India – iCube 2011

13. Avg. Mins Per
Visitor
159
31
89
28
68
46
16
23
29
11
*Source: IAMAI
26
27
32
42
43
42
57
62
76
79
89
97
Instant Messengers
Photos
Entertainment-Movies
Travel
Career Services
Education
Business/Finance
Entertainment -…
News/Information
E-mail
Search
Social Networking
% Reach
Social networking is the most popular online Activity across all age group with
Collective reach of 97 %
The Avg. time spent is also more than the other digital activities

14. Online Activity : Change from last year
Online Activity % Internet Users
Undertaking
% Change From last
Year
Emailing 95% +1%
Search or buy non-travel products 76% +33%
Web info search (text, images) 74% -
Download music 69% -3%
Job search 62% +6%
Social networking 61% +8%
Search or buy travel products 59% +25%
Instant messaging/chatting 57% +1%
PC to mobile SMS 54% -2%
Pay bills online 51% +22%
Visit local Indian language websites 29% +2%
Online shopping, Search are the biggest gainers!
Job Search and Social networking witnessed a steady growth
Source: Juxt Report, 2011

15. Source: MSN and Mediamind Report, 2011
What is driving web Behavior?

16. E-Commerce has hit tipping point….India – growth?
7
40
0
20
40
60
2010 2015E
e-commerce in India
o 4 out of 5 internet users ‘shop’ online (search or buy online), translating into a 80 million strong online consumer base
*Source : Euromonitor International, Juxt Report ,2011

17. E-commerce in India
Top Five Business Hub
1. Delhi
2. Mumbai 3. Bengaluru
4. Jaipur
5. Chennai
On an average day on eBay
India
A piece of jewellery sells
every 4 minutes
A health or beauty product sells
every 4 minutes
A piece of apparel sells
every 7 minutes
A watch sells every 9 minutes
A car or bike accessory sells
every 11 minutes
A piece of home decor sells
every 12 minutes
Source: eBay Census Guide 2011

18. 3%
5%
8%
16%
19%
21%
29%
33%
39%
28%
26%
65%
72%
40%
Automotives CPG &
Healthcare
Finance Media &
Entertainment &
Local
Retail Technology Travel
Research online Purchase online
Research online Purchase offline
Significant Research online across categories…
Source: Consumerbarometer.com