Social listening and engagement can become a valuable resource for your university. By tapping into what is being said about your university and engaging with constituents in their preferred channels, you can better manage your brand and develop innovative business, research, and educational practices. Join this session to learn how Ryerson University tags tweets to manage the student lifecycle and communications strategy; and to learn how Clemson University students use the Social Media Listening Center with Radian6 to gain critical thinking, research, analysis and reporting skills that are helping them secure coveted summer internships and, after graduation, job offers they are excited to accept.

1. Social Listening Creates Organizational
Opportunities

2. Barbara Weaver
Deputy Director
CyberInfrastructure Technology Integration
Clemson University
@Clemson_Listens
@BarbaraWeaverCU

3. Clemson University, South Carolina
• Founded in 1889
• Blue Ridge foothills, lakes, forests
• Dedicated to research, teaching
and service
• Undergraduate students—16,562
• Graduate students—4,206
• Ranked 21st best national public
university by U.S. News & World
Report

4. Learning to Listen at Clemson University
First Last Name
Title
February 23, 2012 – The ribbon cutting to open the SMLC in Sirrine Hall: Allison
Dew (Dell), Jim Bottum (CU CIO), Ed Sullivan (Radian6), Jim Barker (President,
CU)

10. First Year Results
• Creative Inquiry in management,
psychology, comm studies
• Courses in management,
English, comm studies
• Presentations for about 20
internal and 40 external
audiences-such as Cessna
• 2012 Innovation
in Education Award

11. Enough Demand for a Second Location
September 6, 2013– The digital ribbon cutting to open the SMLC in Daniel Hall

12. Year Two Results
• Social Analytics Institute –
Jason Thatcher
• Several Federally-funded grants
• Three busy undergraduate interns
• Project deliverables for clients
• Training and overviews
• More Creative Inquiry and classes
• Partners: Colleges of BBS and AAH, Dept of Parks, Recreation and
Tourism Management Creative Inquiry

13. Kyle Osler
Senior in Marketing
SMLC Intern
Clemson University
@Clemson_Listens

14. Intern Success Stories
• Jordan Dowd – Cessna permanent position (Wichita, KS)
• Wallace Mack – Ogilvy summer internship in (NYC, NY)
• Kyle Osler – Michelin summer internship North America
Headquarters (Greenville, SC)

15. Example Student Projects
• KEMET
• Sophomore Elizabeth Whittaker
(cyber bullying)
• World Bank, National Parks
Service, & PRTM – Biodiversity,
Tigers 4 Tigers, Open Parks
Network, Cape Hatteras
• Matthew Cook, data analyst –
Backstreets Pub and Grill

16. Student Government and Admissions
#ClemsonNeeds
#TigerTownBound

18. @PRETTYGOODREAD
@DYNAMYK
THE
DIGITAL
HANDOFF
OPTIMIZING
THE
STUDENT
LIFE
CYCLE
ONLINE

19. ABOUT
US

20. THIS
IS
RYERSON

21. HERE’S
THE
THING

22. Ryerson
Student
Life
Orienta2on
Admissions
Alumni
Rela2ons
Academic
Programs
A
FRAGMENTED
EXPERIENCE

23. WHOAH
“CONGRATS”
“WELCOME”
“SIGN
UP”
“ATTEND”
“JOIN
US”
PARALYSIS

24. WHAT
WE
DID

25. CURRENT
STUDENTS

26. STEERING
COMMITTEE

27. STEERING
COMMITTEE
ADMISSIONS
STUDENT
LIFE
ORIENTATION
RYERSON
ALUMNI
RELATIONS
ACADEMIC
PROGRAMS
IMPROVED
COLLABORATION

28. THE
PERFECT
DASHBOARD

29. THE
DIGITAL
HANDOFF
TEAM

30. RESULTS

31. RECRUITING
NEW
MEMBERS
ADMISSIONS
ORIENTATION
ALUMNI
STUDENT
LIFE

32. MEASURE
EVERYTHING

33. TAKE
AWAYS
● CONTINUED
USE
OF
SOCIAL
MEDIA
AS
MEANS
TO
RECRUITMENT
● THANKS
TO
CAMPAIGNS,
SUCCESSFULLY
BUILT
FAN
BASE
AND
CREATED
SENSE
OF
COMMUNITY
● RECOGNIZED
NEED
TO
KEEP
THEM
ENGAGED
AS
THEY
MOVE
THROUGH
CYCLE
TO
BECOME
CURRENT
STUDENTS
● CONGRATS
VIDEO

35. TAKE
AWAYS
● CONTINUED
USE
OF
SOCIAL
MEDIA
AS
MEANS
TO
RECRUITMENT
● THANKS
TO
CAMPAIGNS,
SUCCESSFULLY
BUILT
FAN
BASE
AND
CREATED
SENSE
OF
COMMUNITY
● RECOGNIZED
NEED
TO
KEEP
THEM
ENGAGED
AS
THEY
MOVE
THROUGH
CYCLE
TO
BECOME
CURRENT
STUDENTS
● CONGRATS
VIDEO

36. @PRETTYGOODREAD
@DYNAMYK
QUESTIONS?
THANKS!