Too many nonprofit organizations lose countless hours and resources on inefficient manual systems, which can take them away from delivering the quality programs and services that are so urgently needed. The next generation of nonprofits is changing this paradigm, leveraging mobile, social and cloud technologies to put their constituents at the center. With a 360-view of every constituent touch point, nonprofits can spend less time on paperwork and more time serving their communities.
Join us to discover how Polaris Project uses Salesforce to combat human-trafficking. Learn how they are connecting all of their service channels-- toll-free hotline, text, web and email--to meet those in need. See how Polaris is also using data to go beyond reporting to influence policy and transform their strategy so they can reduce trafficking around the United States and reach more survivors.
Who Should Attend:
Human services organizations
Program managers
Case managers
Anyone interested in connecting with their community in powerful new ways
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such
uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially
from the results expressed or implied by the forward-looking statements we make. All statements other than statements of
historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth,
earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments
and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering
new functionality for our service, new products and services, our new business model, our past operating losses, possible
fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security
measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most
recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others
containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not
currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase
decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements.
3. Two Ways to Ask Questions
• Use question box on webinar
• Tweet questions with
#connectednonprofit
To be contacted by a nonprofit
specialist, email:
events@salesforcefoundation.org
4. Naomi Mandelstein
Jennifer Kimball
Matthew Bradley
Nonprofit Marketing Director
Salesforce.com Foundation
Assistant Director,
Eradication Team
Polaris Project
IT Architect
Polaris Project
5. Our Mission:
Leverage our
Product,
Resources
and Time to
help improve
communities
around the
world.
Best-in-Class Technology
Made
Affordable
Our Communities
Nonprofits & Higher Ed
Strengthen
Invest
Technology Innovation
Grants
Employee Giving &
Volunteering
6. %
1
Product • Resources •
Time
20,000
Nonprofit
organizations
$53M+
530,000+
Grants
Hours Service
7. The Connected Nonprofit
360-View
Raise more
funds
Mobile
Engage and
strengthen your
community
Communicate
more effectively
Unified Data Model
Real-time Data
Social
Deliver better
programs
and services
8. Connect To Your Community In A Whole New Way
Connected
Programs
Connected
Employees
Connected
Partners
Connected
Supporters
9. Watch the Polaris Project video:
http://www.salesforcefoundation.org/polarisproject
11. Polaris Project has been providing a
comprehensive and community-based approach to
combating human trafficking and modern-day
slavery since 2002.
12. OUR FOCUS
• Polaris Project is a leading organization in the
United States and globally
• We work on all forms of human trafficking and
serve victims who are:
– Adults or children
– U.S. citizens or foreign nationals
– Sex trafficking or labor trafficking victims
13. DIRECT CLIENT SERVICES
• Offering comprehensive clinical
social services to victims of all
forms of human trafficking
through specialized local offices
in Washington, D.C. and New
Jersey
• 650 clients served to date
14. U.S. POLICY PROGRAM
• Functioning as a central hub
of human trafficking
legislative expertise while
advancing state and federal
policy related to the crime of
human trafficking on a
national scale
• 39 states passed new laws to
fight human trafficking in the
past year.
15. TRAINING AND TECHNICAL
ASSISTANCE
• Providing lessons learned,
promising practices, and
counter-trafficking strategies
to local, national, and
international audiences
through training and
consulting.
• 11,247 people trained across
the country in 2013.
16. ORGANIZATION-WIDE USAGE
Training and
Technical Assistance
Tracking
Website Integration
Contacts Management
Content – Library of
Resources
Client Services Case
State Policy Pages &
Know Who Integration Management Tracking
Donor Management
Grants Management
Human Resources &
Application Tracking
System
20. IMPACT OF THE NHTRC
12,800 Victims Identified (High Indicators)
16,000 Victims Identified (Moderate Indicators)
5,500 Calls Directly from Survivors
4,500 Human Trafficking Cases Reported to
Law Enforcement
15,000 Referrals Provided for Social Services
and Survivor Support
30. GLOBAL HOTLINES PROGRAM
Map & Connect Anti-Trafficking
Hotlines & Organizations
Train & Provide
Technical Assistance
Grow the Global Human
Trafficking Hotline Network
Increase Global
Coordination & Gather,
Analyze and Share Data
32. GLOBAL DATA COLLABORATION
• Synthesize and analyze data from our program areas,
external data sets, and partner hotlines to:
• Inform strategic interventions and eradication efforts;
• Inform targeted prevention campaigns;
• Identify weaknesses in trafficking networks, anti-trafficking
responses, borders, etc.
• Assist in improving global resource allocation focused on
eradication
33. CASE MODEL EVOLUTION
• Iterate & merge our Case Model for NHTRC
calls with our Client model for direct services
• Describe relationships to cases through a custom
replacement for “Contact Role”
• Track milestones on Contacts
• Challenge: Streamline data entry burden for two
different users
34. PACKAGE FOR GLOBAL NETWORK
• Distribute case model as an unmanaged package
• With documentation of our base environment, use
case(s), and configuration considerations
• Facilitating appropriate customization
• We can’t know enough to make it managed package
• Network members can tweak and iterate to support
regional influences affecting requirements
• Facilitate Limited Support, and Peer-to-Peer
support through Global Portal
35. PERMISSIONS REFORM
• Started with a very tight data security model,
a silo for every program
• New model to emphasize program control of
sensitive domain-specific objects, otherwise
field-level security and role-based access
• Be able to report across programs & the Org
– Resolve Contacts and Accounts across programs
36. EXPLORATIONS
• Service Cloud — CTI integration, Service Cloud
Console, burgeoning predictive tools, workflow
• ExactTarget — tightest available integration w/
Salesforce for mass email & social (for our
Development, Communications, Policy, as well as
Training programs)
• Third Party Form authoring/web-to-objects
• Evaluating new NPO-friendly donation processors
• Salesforce1 — clear out of the box advantages
37. HOW TO REACH US
Matthew Bradley - mbradley@polarisproject.org
Jennifer Kimball - jkimball@polarisproject.org
1-888.3737.888; Text BEFREE (233733)
Or e-mail us at
NHTRC@PolarisProject.org