As tuition costs continue to skyrocket, both students and parents are looking for something different – and personal - when selecting a higher education institution. This means universities need to nurture prospective students through the entire applicant lifecycle – from initial touch to final enrollment. Consequently, it's becoming imperative to explore new, innovative ways to approach recruiting and admissions all while increasing efficiency. Join us to learn how Georgetown University McDonough School of Business is using Salesforce to streamline processes, consolidate and share data, and to create a more efficient communication and engagement platform throughout the entire student’s lifecycle from recruitment to alumni relations. Similarly, St. Norbert College will share how they moved from manual, paper-based processes to a fully automated, data-rich system thus driving down the time it takes to accept students from weeks to just mere days. Register today and learn how your university can leverage new, innovative technologies to increase efficiencies, value and yield. Who Should Attend: Recruiting Admissions Enrollment Management Academic Affairs IT Speakers: Kirsten Sands, Director of Admissions and Recruitment, Georgetown University's McDonough School of Business Ravi Agarwal, Ph.D., Director of Enterprise Applications, St. Norbert College

1. /Salesforce.comFoundation
@SFDCFoundation
Georgetown University and St. Norbert College:
Improving Recruiting Efficiency
May
20,
2014

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statements.

3. Enterprise Cloud
Computing
Market Share
#1
World’s Most
Innovative
Company
2011, 2012, 2013
#1
Market Leader:
Enterprise, MidMarket,
SMB & Sales Force
Automation
#1
#1 in Enterprise Cloud Computing
& CRM

4. 1%
Product
Equity
Time
620,000+
Hours
Service
$65M+
Grants
22,000+
Higher Education
+ Nonprofit
Organizations
1:1:1 Model
Adopted by

5. Become a Connected Campus:
Put Your Students at the Center
Real-Time Data
Mobile Social
360° student view
Communicate
more effectively
Recruit the right
students
Ensure student
success
Raise
more funds

6. Featured Presenters
Dr. Ravi Agarwal
Director, Enterprise Applications
St. Norbert College
Kirsten Sands
Director, Admissions & Recruitment
Georgetown University
Sandra Sanvido
Sr. Director, HE Marketing
Salesforce.com Foundation

7. Information
Technology
Services
From
3
Weeks
to
3
Days:
The
St.
Norbert
Story
Ravi
Agarwal,
Director
of
Enterprise
Applica<ons
May
20,
2014

8. About
SNC
» The
only
Norber<ne
college
in
the
world,
St.
Norbert
is
a
four-­‐year,
Catholic
liberal
arts
college,
devoted
to
the
Norber<ne
tradi<ons
of
community,
prayer
and
service
to
others.
» Founded
in
1898
by
Abbot
Bernard
Pennings
as
a
school
to
prepare
men
for
the
priesthood,
St.
Norbert
College
became
coeduca<onal
in
1952.
» Today
the
residen<al
campus
serves
approximately
2,200
undergraduate
and
graduate
students
hailing
from
throughout
the
United
States
and
more
than
30
countries,
and
offers
study-­‐abroad
opportuni<es
in
29
countries.
» St.
Norbert
College
is
located
on
the
banks
of
the
Fox
River
in
the
residen<al
community
of
De
Pere,
WI.
» “The
Best
in
the
Midwest”
by
the
Princeton
Review
for
2014
» “America's
Best
Colleges”
since
1991
by
U.S.
News
&
World
Report
» Included
among
the
top
ten
Catholic
liberal
arts
colleges
in
the
na<on
St.
Norbert
College
|
Information
Technology
Services
May
20,
2014

9. The
Past
–
Application
Review
St.
Norbert
College
|
Information
Technology
Services
May
20,
2014

10. The
Past-­‐
Entering
Decisions
St.
Norbert
College
|
Information
Technology
Services
May
20,
2014

11. The
Present-­‐
Application
Review/
Decision
Entry
St.
Norbert
College
|
Information
Technology
Services
May
20,
2014

12. Comparison
St.
Norbert
College
|
Information
Technology
Services
May
20,
2014

13.
Design:
Salesforce
ERD
St.
Norbert
College
|
Information
Technology
Services
May
20,
2014

14. Banner-­‐Salesforce
Integration
St.
Norbert
College
|
Information
Technology
Services
May
20,
2014

15. BeneMits
The
system
has
been
live
for
eight
months
and
the
college
is
already
realizing
the
benefits:
• Using
Salesforce
marketplace
add-­‐ons,
and
a
bi-­‐direc<onal
integra<on
with
Banner,
the
college
is
now
able
to
develop
a
unified
360-­‐degree,
“cradle-­‐to-­‐grave”
view
of
its
cons<tuents.
• Completely
transformed
college
admissions,
moving
it
from
a
manual,
paper-­‐based
process
to
a
fully
automated
and
data-­‐rich
system.
• Improved
the
opera5onal
effec5veness
for
Admissions,
Athle<cs,
and
Advancements
offices.
• Enhanced
efficiency
by
replacing
manual
processes
with
automated
workflows
and
triggers.
• Increased
mobility,
produc5vity,
and
efficiency
for
both
the
end
users
of
the
system,
as
well
as
for
IT.
• Created
more
crossover
with
other
business
offices.
St.
Norbert
College
|
Information
Technology
Services
May
20,
2014

16. Savings
St.
Norbert
College
|
Information
Technology
Services
May
20,
2014

17. The
Georgetown
Story
Georgetown’s
McDonough
School
of
Business
Executive
Education
Kirsten
Sands

18. Introduction
18 Georgetown University’s McDonough School of Business

19. Salesforce as an MSB-Wide Solution
19
Salesforce
Platform
Mass
Email
CRM
Exec.
Ed
Open
Enrollment
Event
Management
Alumni
Portals
Corp.
Relations
Alumni
Directory
Intranet
MBA
Admissions
Calendar
Faculty
Portal
Career
Management

20. Case Study: Executive Education
Challenge 1: Prospecting
Who is applying?
How is the cohort shaping up?
Am I meeting my targets?
Who am I cultivating?
Will they apply?
Are they competitive?20

21. Solution: Customize Contact Record
21

22. 22
Solution: Customize Contact Record

23. 23
Challenge #2: I’m stuck with legacy systems I can’t avoid..

24. 24
Solution: Don’t replace them.. Integrate them

25. 25
Challenge #3: I don’t have data
• Where are people coming from?
• What marketing campaigns are working/not working?
• Am I hosting enough information sessions?
• What are my conversion rates?
• What events produce the most yields?
• Which students/alumni contribute to our referral program?
• Should I block out an hour of my time every morning to provide AdCom
updated data/rosters?
• How much scholarship money is left?
• Do I have enough women?
• Is there enough diversity in the cohort?

26. 26
Solution: Dashboards, at work and on the go

27. Challenge #4: Marketing
With so many web advertisements, how do I know where people are
coming from, which publications are most profitable?
27

28. 28
Solution: Inquiry Forms via Salesforce

29. 29
Challenge #5: Transparency (and too many emails)

30. App Example: Cultivating Contacts
30

31. App Example: GeoPoint
31
All EMBA Alumni Around the World

32. Q&A

33. Two Upcoming Webinars
• May 27 – “How to Use Social for Recruitment”
– Featuring Jennifer Philips, Salesforce.com Foundation
• June 17 – “Mobilizing Recruitment & Admissions”
– Featuring Jonathan Lehrich, MIT Sloan School of Management and Angel Navedo, TargetX

34. Join Us at the Higher Education Summit
• 23 higher education sessions
• 45+ speakers
• Dr Mark Milliron and Eric Stoller as keynotes
• Loads of networking opportunities
http://www.salesforcefoundation.org/
events/higher-education-summit-2014/
June 5-6, 2014 in Tempe,AZ