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GRAPHIC DESIGN IN  BRAND PROMOTION SAKSHI BHARGAVA  ~ Masters of Fashion Management(09-11) Ist SEM NIFT , Kolkata. PRESENTED BY
 
What is Graphic Design? ,[object Object],Source: What Is Graphic Design-- AIGA
[object Object],[object Object],[object Object],Source: graphic design Wikipedia
Application Of Graphic Design Source: graphic design Wikipedia
Effective graphic design
Good Graphic Design Utilizes: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: www.build-it-yourself.com
Other important aspects ,[object Object],[object Object],[object Object],[object Object],Source: courses.ischool.berkeley.edu
Graphic Design Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: article by-Bob Hays and Donna Matteson
Process and Phases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: article by-Bob Hays and Donna Matteson
Pre-Designing Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: docs.alsde.edu/documents
Audience   analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: www.marybethvought.com
Application Of Graphic In Branding
Logos ,[object Object],[object Object],[object Object],[object Object],Source: docs.alsde.edu/documents
Steps to design a logo ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: graphicdesignstudio.com
Logo’s improvisation Sources: Google Images
Website design Steps of web design: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: webdesign.about.com
Expanding web presence ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: webdesign.about.com
Hoarding  Design tips: 1.Hoarding file sizes 2. Flash hoardings 3. Call to action 4. Keep your hoarding  design simple 5. Use animation 6. Consider "alert" hoarding designs Source: leadingminds.co.in
Labeling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: www.cs.virginia.edu
Packaging ,[object Object],[object Object],Source: Wikipedia
Packaging Objectives Protection of Product Function Promotion Imagery Product Label/instruction Product amount Customer demands .. This coffee is the best tasting coffee in the world. That’s because it’s made with 100% arabica beans, the finest beans money can buy. 12 oz. (Containment, Transit, Storage,Tampering) (graphics + color = brand mage) (Size, shape, weight) Source: Designing effective packaging-- google
A M U L P A C K A G E S Sources: Google images
Ad campaigns of  UNI TED   COL ORS   OF   BENE TTON And  LEVI’S
 
:  cipher1980.blogspot.com/2009/08/united-colors ...   ,[object Object],[object Object]
 
[object Object],[object Object],[object Object],Source :www.benettongroup/campaign.com
[object Object],Source :www.benettongroup/campaign.com
 
 
[object Object],[object Object],Levi’s-- Live Unbuttoned Source :www.levisgroup/campaign.com
[object Object],[object Object],Source :www.levisgroup/campaign.com
Levi’s– Go Forth ,[object Object],[object Object],[object Object],[object Object],[object Object],Source :www.levisgroup/campaign.com
 
Levi’s Logos
 
 
United Colors Benetton Levis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Graphic Design Dos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: docs.alsde.edu/documents
Right and wrong do not exist in graphic design. There is only effective and non-effective communication.
Thank you….

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Gaphic design in brand promotion

  • 1. GRAPHIC DESIGN IN BRAND PROMOTION SAKSHI BHARGAVA ~ Masters of Fashion Management(09-11) Ist SEM NIFT , Kolkata. PRESENTED BY
  • 2.  
  • 3.
  • 4.
  • 5. Application Of Graphic Design Source: graphic design Wikipedia
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  • 13. Application Of Graphic In Branding
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  • 19. Hoarding Design tips: 1.Hoarding file sizes 2. Flash hoardings 3. Call to action 4. Keep your hoarding design simple 5. Use animation 6. Consider "alert" hoarding designs Source: leadingminds.co.in
  • 20.
  • 21.
  • 22. Packaging Objectives Protection of Product Function Promotion Imagery Product Label/instruction Product amount Customer demands .. This coffee is the best tasting coffee in the world. That’s because it’s made with 100% arabica beans, the finest beans money can buy. 12 oz. (Containment, Transit, Storage,Tampering) (graphics + color = brand mage) (Size, shape, weight) Source: Designing effective packaging-- google
  • 23. A M U L P A C K A G E S Sources: Google images
  • 24. Ad campaigns of UNI TED COL ORS OF BENE TTON And LEVI’S
  • 25.  
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  • 27.  
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  • 31.  
  • 32.
  • 33.
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  • 37.  
  • 38.  
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  • 41. Right and wrong do not exist in graphic design. There is only effective and non-effective communication.