1. Case Study for a
Resort Fashion Week

2. Objective

To create a buzz on online platforms about the
four day long event.
− Facebook
− Twitter
− Youtube

Facebook Ads

3. Suggested Idea

Official Facebook, Twitter, Pinterest &
YouTube Channels were created for
engagement.

Various contests & campaigns were held to
reach out to the Target Audience.

4. Active Updates on FB

10. Facebook Ads

Total Impressions: 6,444,845

Total Number of Clicks: 49, 306

11. Twitter Followers

India News

Pria Kataria Puri

High On Heels

Neha Asthana

Miss Malini

Leryn Franco

Fashiom Central

12. 
Paris Hilton

Aarti Vijay Gupta

Pooja Misrra

Nicole Huber

Nishka Lulla

DJ Miss Kelly Marie

13. YouTube Videos

15. Microsite

16. 3 Months
22000+ Fans
400+ Followers
2 Campaigns
9 Days Long Twitter Contest (Just Before the
event)

17. Synopsis

Total Number of Creative: 96

Total Number of Videos: 8