1. Navitas
an active approach to energy retrofit recommendations
Saket Vora
Brent Rowe
Amit Desai
Michael Hsu
Michael Smith
Nick Anderson
Feb 26, 2009 © Navitas, Confidential 1

2. The Problem
Residential sectors consumes 21% total US

energy, 37% total US electricity
Energy efficiency is critical to tackling the

energy and climate crises
Efficiency products exists, but why not adopted?

Difficult and time consuming process for

homeowner to assess energy savings potential
Customer acquisition difficult and expensive for

retrofitting companies
Current online recommendation services too

simplistic; not useful for decision making
Feb 26, 2009 © Navitas, Confidential 2

3. Our Solution
Navitas provides a quick and accurate initial

estimate of a home’s energy savings potential
Leverages web technologies that require no

‘boots-on-the-ground’ and can scale rapidly
Connects homeowners with home energy

auditors, retrofitters, and product vendors
Does not rely on users to initiate the process –

Navitas can pro-actively analyze communities
Our value proposition: we can expand and

accelerate the demand for home energy
retrofitting in a way no one else can
Feb 26, 2009 © Navitas, Confidential 3

4. Our Technology
Navitas pulls in and synthesizes data from:

 free online mapping services for
satellite, bird’s eye, and ‘street view’
images, which are processed to determine
house’s structure
 public real estate records
 building title codes for energy efficiency
 location & environmental data
These data are analyzed using proprietary

modeling algorithms to create ‘energy profile’
Strong focus is heating, as space heating is the

#1 energy cost for residential buildings.
Feb 26, 2009 © Navitas, Confidential 4

5. The Market
Residential market is enormous - $240B spent on

energy with $228B spent on house improvements†
$23B spent on energy-related home remodeling‡

Finder’s fees of 2% to 5% can drive a $500M+

market for energy retrofitting referrals
Energy retrofitting market enjoys ever increasing

public awareness, utility and gov’t support
More cost effective efficiency products continue to

enter marketplace
† DOE, 2008, ‡ Harvard’s Joint Center for Housing Studies, 2005.
Feb 26, 2009 © Navitas, Confidential 5

6. Business Model
First focus: finder’s fee for high quality leads and

projects we deliver to energy
auditors, retrofitters, and product vendors ($50 to
$100 per referral)
Subscription fee for access to our database of

quality leads of homes with strong potential
Partner with real estate agencies to capitalize on

home move-in events, access to add’l home data
Option: Navitas’ website hosts bidding for projects

(e.g., LendingTree for retrofitting)
Option: Website can push out green products to a

motivated and interested user community
Feb 26, 2009 © Navitas, Confidential 6

7. Growth Opportunities
Navitas’s place in the value-chain enables a variety

of expansion plans:
Remote Solar water/PV engineering services

Managing permitting, energy rebates, financing

Real estate, government consultations

Facilitating ‘energy savings’ credit exchange

Software startup operating model – allows for

expanding our reach without add’l personnel
Retrofits influenced by community peer pressure;

leverage this by cultivating regional ‘champions’
Launch in Bay Area & Southeast, expand rapidly

Feb 26, 2009 © Navitas, Confidential 7

8. Competitive Landscape
Traditional retrofit providers regionally focused,

customer acquisition model has not evolved
Construction referral websites lack our

engagement angle, energy focus, and technology
Sungevity.com analyzes roof images from MS

Live Maps to specify costly solar PV installations
Wattbot.com is closest to our vision, but uses

passive approach – user must initiate analysis
Currently no dominant regional/national players

No competitor has our technology, pro-active

analysis approach, and ability to scale
Feb 26, 2009 © Navitas, Confidential 8

9. Our Team
Stanford University graduate students studying

computer science, electrical, structural, and
materials science engineering; cleantech focus
Technology policy researcher who has

experience pitching to Kleiner Perkins, Sequoia
Environmental public policy senior at Univ. of

North Carolina, has strong network in retrofitting
and permitting sectors
We have founded companies, developed new

technologies, and grown organizations.
Strong networks in this space on both coasts

Feb 26, 2009 © Navitas, Confidential 9

10. Conclusion
Technology, products exist for home energy retrofits,

but people are not adopting them because of
inconvenience and hassle of determining if energy
retrofits are worth it
Navitas solves this by providing a quick and accurate

initial estimate of a home’s energy savings potential,
and can do it pro-actively
$500M+ market for energy-related project referrals,

multiple revenue streams
Unmatched technology and ability to scale

Passionate team with proven business and technical

acumen, committed to the vision and can execute
Feb 26, 2009 © Navitas, Confidential 10