Delhi food walks

NEW DELHI INSTITUTE OF MANAGEMENT
SUMMER TRAINING REPORT ON

B2B RELATIONS & SOCIAL MEDIA PROMOTION

For
DELHI FOOD WALKS
By
SAJAL SINGHAL
71
In Partial Fulfillment for the award of the degree
Post Graduate Diploma In Management
2012-14

50 (B &C), 60, Tughlakabad Institutional Area, Newdelhi -110062
E-MAIL: placement@ndimdelhi.org Website : www.ndimdelhi.org

SUMMER TRAINING REPORT ON

B2B RELATIONS & SOCIAL MEDIA
PROMOTION
For

DELHI FOOD WALKS
Under the supervision
Of

ANUBHAV SAPRA
Submitted by-

Submitted to-

SAJAL SINGHAL

Ms. POONAM RAWAT

ROLL NO. 71


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CERTIFICATE


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ACKNOWLEDGEMENT
In this project I have made an honest and dedicated attempt to make the research
material as authentic as it could. And I earnestly hope that it provides useful and
workable information and knowledge to any person reading it.
During the small time frame of two months in which the project reached its
completion, there were a few people whom I would like to thank and without whose
help the project would have not seen the light of the day.
I would like to express my profound reverence and heartfelt gratitude to my industry
mentor Mr. Anubhav Sapra for assigning me such project that gave me a real
practical exposure and for his timely response which immensely helped in giving the
project the direction it needed till the end, and my team leader Miss Sanya Nakra and
my HR manager Miss Kanika Gupta.
I would also like to thank my faculty guide Prof. Poonam Rawat for her
unconditional co-operation and kind support in preparing the report.
Finally, it gives me an immense pleasure to acknowledge Delhi Food Walks, who
have been nice enough to give us a chance to do the project and providing me a
wonderful support throughout and have been instrumental in making it a rich
experience.

SAJAL SINGHAL
PGDM (2012-2014)
New Delhi Institute of Management


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DECLARATION
I Sajal Singhal student of New Delhi Institute of Management (2012-14) declare that
every part of the Project Report on “B2B Relations & Social Media Promotion, in
Delhi & NCR” submitted by me is original.
I was in regular contact with my faculty guide and contacted several times for
discussing the project.

Date of project submission: 22/07/2013
Signature of the Student

Faculty Mentor’s Comments:
_____________________________________________________________________
________________
_____________________________________________________________________
________________
_____________________________________________________________________
________________

Signature of Faculty guide
Prof. Poonam Rawat

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TABLE OF CONTENTS

CONTENTS

PAGE NO.

EXECUTIVE SUMMARY

7

INDUSTRY OVERVIEW

8-16

COMPANY PROFILE

17-31

SERVICE BRIEFING

32-38

ON THE JOB TRAINING

39-48

KEY OBSERVATION/FINDING

49-50

MAJOR LEARNING

51-52

CONCLUSION

53-54

CONSTRAINTS

55-56

RECOMMENDATION

57-58

BIBLIOGRAPHY

59-60

APPENDICES

61-79


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EXECUTIVE SUMMARY
The local food movement is now spreading globally, yet is not well understood. To
many, local food is exclusively about proximity, with discriminating consumers
demanding higher quality food grown, caught, processed, cooked, and sold by people
they know and trust. But an equally important part of local food is that it satisfies our
taste & also increases our love towards our home country. This report is all about,
how Delhi Food Walks is helping all the foodies to connect & explore the rich,
delicious & diverse food in Delhi lanes.
My report is based on my work as an intern at Delhi Food Walks, assisted the officials
to increase its corporate tie-ups & helped in the gathering & creation of database for
DFW, which has been in the market from the last one year. This report also highlights,
details about the activities undertaken to increase the popularity of the company which
includes giving presentation to clients, distribution of promotional material, promotion
on social networking website like facebook.
I have found out that Delhi Food Walks is a new concept in India, which is trying to
spread the street food industry globally by helping all the foodies to connect &
explore the rich, delicious and diverse food in Delhi lanes. The main competitor of
DFW is verDelhi Food Tours. The name of the DFW is new which does not influence
the consumer.
In this report, I have made suggestions that DFW should concentrate on
advertisement, hoardings and posters can be put over to public transports like buses,
metros and railway stations as in these area maximum number of people visits daily
and this will help to create more awareness of DFW, should target more and more
Foreign Tourist and the Multinational Company (MNC’s) as the local citizen are well
aware about the street food outlets in Delhi and DFW should try to enter into tie-ups
with tours and travels operators which will help to expand the business of Delhi Food
walks.


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INDUSTRY OVERVIEW


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STREET FOOD INDUSTRY IN INDIA
Street foods describes a wide
range of ready-to-eat foods
and beverages sold and
sometimes prepared in public
places, notably streets. Like
fast foods, the final
preparation of street foods
occurs when the customer
orders the meal which can be
consumed where it is purchased or taken away. Street foods and fast foods are low in
cost compared with restaurant meals and offer an attractive alternative to homecooked food. In spite of these similarities, street food and fast food enterprises differ
in variety, environment, marketing techniques and ownership. As the recession makes
fine dining take a step down, new and innovative street players take a step up.
Companies are now willing to step out into the sidewalks and are launching cart
models that are redefining the street food in India. 'Hog Dog' was one of the first new
ventures to launch carts on popular high streets and malls. Following it was 'Hot &
Juicy', Yo China's 'Yo-on-the-go', Street Foods of India owned by Zorawar Kalra.
Recently Ferns & Petals launched 'Chatak Chaat' that serves chaat in a hygienic way.
Going the cart-model way now is Chilli Seasonss.
Industry experts say that restaurants have witnessed a 20% decline in guests due to the
economic slowdown as people are no longer willing to spend on luxurious dining and
are prefering small eateries. As a result of which many retail investors and traders are
now experimenting with small format food chains. It's easy to set up such carts as it
requires low capital investment and has high chances of success.
Chilli Seasonss' new street food initiative, 'A la cart' has recently launched a pilot cart
in Delhi. It serves innovative Pan Asian fusion food including satays, pita pockets and
wraps with a distinct gourmet flavour. Explaining the logic behind entering this
business, Sheetal Bahal, CEO of Chilli Seasonss says, "there was a lot of white space
in the street food market. This genre is slowly picking up as more and more customers

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realise that it's more hygienic and economical. Also, such places serve different
cuisine that is prepared in a way to satisfy the Indian palate". Chilli Seasons plans to
add 50-100 stores over the next one year.
If someone walks on any street and will find a string of brightly coloured carts stall
selling affordable snacks. The growing popularity of street shopping and shopping
malls & food courts, the demand for variety and choices for the consumers has
reached peak. To fulfil this demand of consumer, new players are entering this space
to add an international flavour s .These food carts are now present in airports, cinema
halls and hypermarkets.
Traditionally, the street food business in India has been fragmented and localised in
different regions. Mumbai was the centre for the iconic 'Vada Pao' and Delhi was
synonymous to 'Chandni Chowk Chaat'. "Street food was always popular in India. The
interesting thing is that now we are offering it in an organised retail format. Street
food was always about getting yummy food on the go. The reason that this sector has
gained prominence now is that the public is more hygiene conscious and wanted
innovative snacks.
Ashish Kapoor, (MD of Yo China) who deals in chinese food and experimenting
with the dishes, has so far opened stores and the company plans to open 100 by the
year end.
Like all businesses, it is important to have the right product at the right price and the
right location to sell. "We are targeting high footfall areas and customers from a
certain socio-economic background. We serve fusion food and our customers need to
have an evolved taste to enjoy that," says Mr. Bahl( MD Of Zaika food.)


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STREET FOOD INDUSTRY IN DELHI

Delhi is the city of historical
landmarks. Everything from
Asoka-era iron pillars to
Mughal forts to the haunting
tombs of the various invaders
who held sway over Delhi
for shorter or longer periods
to the massive Purana Qila
(Old Fort) which is said to date back to the time of the Mahabharata can be found
here.
Eating out on the streets in Delhi is not just a cooking experience — it’s just a crash
course in history, sociology and anthropology all rolled into one, with the added bonus
of a close-up look at the quirks and foibles of the incredible diversity of people who
make up the national capital
.
For example a “gol gappa” the tasty balls of fried dough filled with savoury water,
tangy chutneys and an assortment of texture differentiators from tiny slices of boiled
potatoes or peas to pomegranate seeds. While any vendor on Delhi’s streets will be
offering with a plate to the people, in some parts of old Delhi where the Nawabi
influence of Lucknow lingers, they offer to the people with “batashas” – the same, yet
subtly different. And in the newer parts and malls, we can even get the Mumbai
version, “pani puri.” In fact, many food courts in malls have attempted to bring
together the highlights of Delhi’s street food, ranging from kabab to kachori.
And Delhi’s newest landmark, the Metro, is the best and easiest way to do the rounds
of Old and New Delhi, sampling the street delights on the way. People have to just
hop on to the red line metro and get off at Chawri Bazar. A stagger and a push as the
area is incredibly crowded, away from the entrance is Ashok Chaat Corner, home to

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some famous old Delhi-style chaat. Person can try the paapri chaat (tiny, crisp disks
topped with lashings of sweet and hot chutneys and sweet curd, before heading back
on the metro to the next stop — “Chandni Chowk” the heart of Delhi’s eat street.
At the entrance to the Chandni Chowk station, we can try some terrific “dahi bhallas,”
before taking the next lane into “Galli Parathe wali”, literally, Paratha Lane, where
one can have more varieties of stuffed parathas than we thought existed.
Ustad Moinuddin in Chawri Bazaar, close to the house of the great Urdu poet, Mirza
Ghalib, or Old Delhi landmark, Karim’s, cheek by jowl with the majestic Jama
Masjid, for meat that has been cooked more or less the same way for centuries. For
dessert, there’s nothing to beat the rabri falooda at Gyani’s, hard by the Fatehpuri
Masjid. In the winter, person can have the other great Sikh’s speciality like – makke
(maize) rotis and sarson ka saag (mustard leaf). Great food, history lessons and culture
in one handy package!
Despite its incredible variety of culinary delights, Delhi’s roadside eateries are facing
the heat of competition from upstart rivals. The holy trinity of Delhiwallah’s is now
more likely to be masala dosa, Manchurian noodles, and momos, the steamed
dumplings from Tibet which have virtually replaced tikki and samosa as the capital’s
favoured snack. No visitor can claim to have ‘done’ Delhi without having done the
street food rounds.


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Hot-spots Destination for Food Walk in Delhi:
 Connaught Place
Con-naught Place, or CP as the young
generation refers to it popularly, has
been keeping shoppers and food
lovers happy for decades. With the
advent of the metro and strengthening
of other transport routes, the heart of
Delhi has become more accessible
than ever before.
The gastronomic delights of CP can never cease to surprise even the most seasoned
Delhite. From budget options to the completely luxurious, the food menu of this place
is indeed pretty well distributed. Fast food to traditional, global cuisines to
experimental, the restaurants and eateries of CP have it all. Fast food chains like
Dominoes, Mc Donalds, Pizza Hut and many others, further increase the choices for
the food lover. When one walks into Galena or the United Coffee House, one can
realize why CP continues to be a ruler on the food map of Delhi even today!


Kamla Nagar

Nestled right next to the University
area of North Campus lies Kamla
Nagar- a popular shopping destination
for the young and the old alike. While
most people know it for the brightly lit
shops, arrays of branded showrooms
and still more places to shop, few
consider it an ‘eating’ destination. It
might come as a surprise to many that
it is actually an open secret to the hundreds of students who live in North Campus and
enjoy the delicacies of Kamla Nagar every day.

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Kamla Nagar, popular as Knags among the students, features a lot of food haunts in a
variety of cuisines. Whether it comes to possess an eclectic taste of having a
continental or Chinese cuisine, a delicious glass of cold Lassi, this amazing market
place never disappoints the foodies. The place suits the taste buds of everyone whether
it comes to eating Maggie on roadside by a local vendor or having bhelpuri, bhature,
tandoori momos or branded eating places like Kenventers. There is a good chance that
the food on our mind can easily reach our plates.
Kamla nagar Market is also a shoppers’s hub. From branded showrooms to traditional
jewelers, Kamala Nagar keeps every shopper satisfied. In the bylanes of the market,
people come across old shops selling the choicest of Indian spices, absolutely fresh
and hand ground in their houses. Thus, Kamla Nagar is not only a food walker’s
paradise; it is indeed the ultimate destination for the shopper in us as well!
 Chandni Chowk
Shahjahanabad, now popular as Purani Dilli or Chandni Chowk, was originally a city
established by the Mughal emperor Shahjahan in 1648. It was considered a gem of
the empire, and continues being the
heart of the Capital as well.
Chandni Chowk is known for its
intricate alleys and eclectic shops, it
is a food walker’s paradise. A blog or
a book couldn’t possibly cover the
dozens of options that the place has to
offer. Whether it’s kachoris, jalebis,
chole bhature prepared in desi ghee,
gajar ka halwa, or choicest Islamic meat preparation, Chandni Chowk is the place to
be.Chandni Chowk has the historic places Jama Masjid and Lal Quila. Daryaganj,
the main road in Chandni Chowk, turns into the book lovers’ paradise, as loads of
second hand booksellers set up shop on the pavements, offering unbelievable deals to
the readers.


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Major Players:
Delhi Food Tours & Delhi Food Adventure are the major players in the industry
besides Delhi Food Walks. The largest being Delhi Food Tours, which has diversified
its business into Food tours, Cooking classes, Barbeque classes, Event management &
Dine-out clubs.
Delhi Food Tours
Delhi Food Tours started almost 3 months before Delhi Food Walks, but it has grown
& diversified itself at a very fast pace. Delhi Food Tours is run jointly by the family of
four people, viz. Husband & wife duo, the father & the mother of the former.
Delhi Food Tours (DFT) provides customized food tours that provide an opportunity
to explore a variety of Indian cuisines as they can only be found in the local eateries of
New Delhi. Each tour consists of tastings at 4-6 different restaurants along with a Tea
Tasting conducted under the guidance of a professional tea taster. The idea is to
experience food from across India within the geographical confines of New Delhi.
DFT offers both lunch and dinner tours that are available 7 days a week.
Unlike typical tour companies, DFT conducts tours for groups of 2-8 people per meal
with a minimum of one food guide per 4 people. Thanks to our focus on small groups;
tours are customized on the basis of spice tolerance, allergies, and sensitivities of each
guest. All tours are conducted by Prashant and/or Ayesha personally (owners).
DFT started off as a food tour organization in late 2011. Its goal was to give foreign
tourists a local experience by taking them to the kind of small restaurants most
Delhiites grew up going to.
Delhi Food Tours (DFT) is India's only award winning food tour and cooking class!
They have no sister concerns. They are also the food tour operators for the Australian
High Commission, the American Embassy and the American Women's Association!
With over 550 guests from 37 countries in our first year, DFT is the most reliable food
tour experience in Delhi. It is the creation of a former lawyer and his wife (a corporate
trainer), all tours are run by the owners personally. The food walk is conducted by a

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husband-wife duo, who pick you the customers from their hotel and take them up to 6
different restaurants, tasting food, tea and coffee from across India in 3-4 hours!
They have also diversified their business into various parts:1)
2)
3)
4)
5)
6)

Food Tours
Mum’s Kitchen cooking classes
Dad’s Grill
DFT Dine-out club
DFT Expat Events
Party Management

Whereas Company Delhi Food Walks only organizes food tours at the moment.


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COMPANY PROFILE

Delhi Food Walks (DFW) began its journey 2 years down the line to act as a bastion
of Delhi food culture and bring the people together. It initially organized walks for
tourists and foreigners for it wanted to expose them to the real taste of India and guide
them about the optimum markets and cuisines available in Delhi. Gradually, it
extended its network and opened the doors of its service for the Indian students, youth
and corporate. In 2013, in its 3rd phase, Delhi Food walks beckons people from all
walks of life and as it has grown old with time, so has its taste and experience.
DFW have now customized their walks for all the groups. DFW organizes food walks
as per the interest of the customers and as per the customer time suitability as DFW’s
ultimate aim is to make the customers happy and make them “feel home” even in this
foreign land.
Till date, DFW have already explored the lanes of Chandni Chowk in Central Delhi
which is popular for Desi Indian food like chole bhature, jalebi, kachori, standard icecreams and faludas. The old traditional style is not only exhibited in food but also, the
way it is served and the guests are addressed to. Towards North Delhi lies Kamla
Nagar bustling with young Indians 24*7. It is an ideal destination for shopaholics and
epicureans. From Italian Pasta to Chinese momos, it specializes in all!! Connaught
Place is designed by Edward Lutyens and it stands as an epitome of modernization in

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Delhi, it is the 5th busiest commercial market in the world. In its every nook and
corner one can locate the Indian spices and other gourmet delights. So, it goes unsaid
that Delhi Food Walks is making continuous efforts to fuse the various cultures and
people together.
Delhi Food Walks (DFW) is an initiative that brings all the foodies together and let
them share their food secrets. They feel proud introducing people to the concept of
customized food walks taking them through the lanes of Delhi and exploring it's rich
heritage and Multi-cuisine Culture for which Delhi is known for.
Delhi Food Walks is an initiative that connects all the foodies and let them share the
food secrets with the people around. It is a multi-cuisine platform that serves the
delicious delights on wheels in pocket fitting prices.


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Unique & Salient features of the company:
1. Outreach: Along with the Delhiites, people of Indian origin in association with
DFW, Delhi Food Walks (DFW) have a strong network of international tourists as
well.
From young to old alike they provide a soothing experience. DFW have a uniform
presence on various blogs and various newspapers and are also a known face in Delhi
University.
2. Customized food walks: DFW offer generic food walks as per the taste and
convenience of a “majority” that joins in. But besides the generic food walk, it offer
customized walks wherein people can approach in groups and it takes them on a Delhi
food ride as per group specifications and requisites.
3. Social networking: Due to elaborated presence of DFW in Delhi, DFW have a
strong network of people and it provides a platform to the people to meet and treat.
4. Respecting cultures: During the food visits, DFW ensures to have a healthy
discussion and interaction with each other to better understand the taste and lifestyle
of different people. It respects the opinion of every individual and thus, provides a
platform to understand the various cultures.
5. Off the scene talent and hospitality: DFW have a robust team of young Delhiites
who are multi talented, dynamic and enthusiastic. They leave no stone unturned in
providing the best of hospitality to the august guests of DFW and work with
determination to make DFW a success.


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LOCATIONS
Below are the places where the food walk is generally conducted, Chandni Chowk
being the hottest destination. While doing the internship in the company, we also got a
chance to join the food walk that was help in the Chandni Chowk area!

Connaught Place
Kamla Nagar
Chandni Chowk
Tilak Nagar
Zakir Nagar
New Friends Colony
Rajouri Garden
Nizamuddin
Malviya Nagar
C.R. Park
Many more………


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BENEFITS
Below are the benefits, that one or the corporate can expect to derive from the food
walk. Customization is the stand out point for conducting the food walk, because the
food walks are conducted on the basis of the taste & the preference of the customers.
If somebody has less spice tolerance, then he/she can inform the same to the person
in-charge of conducting the food walk.
Employee recreation & target oriented performance are also one of the major
differentiating factors for conducting the food walk.

Employee recreation
Team building exercises

Target oriented performance
Cultural experience & awareness
Variety of food walks
Advertisement & publicity
Customization


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OVERALL BENEFITS
There are various overall benefits that one can derive from the food walks. These food
walks can also be organized for the family members on special request. Delhi Food
Walks also provide special discount coupons to its customers during festive seasons.
The food walks are also organized for parties and special events. DFW also ensures
the comfort and the quality of food for all its customers. Customer satisfaction the
main motto of Delhi Food Walks.

Family food walks
Parties & events
Incentives & vouchers for corporate & employees on tie ups
Festival discounts & offers
Customized group food walks & special packages on request

Guarantee of quality & comfort


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STRUCTURE
The food walks are conducted for a minimum of 5 members, to a maximum of 20
members. DFW provides the customization option of Veg food walk as well as Nonveg food walk. These walks are conducted on the basis of spice tolerance of the group
members. The package prices of food walks differ on the basis of the area in which
the walk is being conducted, number of group members, etc.

Minimum – 5 members in a group

Maximum – 20 members in a group
Customization option :
Veg food walk
Non-veg food walk

DFW charges around Rs. 1000 per head, in case there are 5 members in the group &
these charges go down to Rs. 700 per head, in case there are 20 members in the group.
It all depends on the bargaining power of the clients & the customers.
For conducting Veg food walk, DFW charges a lesser amount as compared to Nonveg food walk.


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FACTS ABOUT DELHI FOOD WALKS(DFW)
1.Single owner proprietorship:
Delhi Food Walk doesn’t have any group companies at the moment. It’s a kind of a
single proprietorship rather than being called as a company. It’s just one year old.
2.Promoters:
Mr. Anubhav Sapra is the promoter & the owner of Delhi Food Walks. There are no
senior executives or chairman at the moment & the company operates with the help of
freelancers & MBA interns.
3.Hierarchy:
As DFW is very small at the moment & has no permanent employees, it doesn’t have
a fixed hierarchy and organisational structure. It operates will the help of MBA interns
& freelancers.
4.Services:
Delhi Food Walks offers food tour services to the corporate, individuals & specially to
the foreign tourists. Its food tour services are offered only in Delhi & not in the NCR.
It majorly conducts food walk in the Chandni Chowk area of Old Delhi, which is
known for generations for its street food. It offers the following types of food walk to
the customers:-

Corporate &
Departmental Unit
(DU) food walk


VIP food walk

Employee’s family
food walk

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• Corporate & Departmental Unit (DU) food walk- -DFW Organised a food walk
for the employees in different departments of the clients.
•

VIP food walk— DFW Organised a food walk for the senior professionals of
the clients like board of members, foreign delegates etc.

• Employee’s family food walk--- DFW organised a food walk for the family
members of the employees, owner, etc of the client company.
The company also provides customization for veg & non-veg food walk. The
walks are organised during breakfast, lunch, snacks as well as dinner time.
5.Geographical Spread:
The company only operates in the Delhi region & focuses mainly in the northern parts
of Old Delhi. Currently it has no plans to expand & operate in the NCR.
6Market/Customer Segment:
Customers of Delhi Food Walks consists of the corporate, individuals & the foreign
tourists. It also targets several schools & colleges for its food walk business.
7.Market Postion of the Company:
Delhi Food Walks holds the 2nd spot in the Delhi region. The 1st spot is held by Delhi
Food Tours
8.Future Plans of expansion:
Right now, the food walks are organized only on Sundays, but the company is
planning to expand its customer base & also start operating on weekdays. It is
planning to expand by entering into tie-ups with the corporate & tour operators like
SOTC, Thomas Cook, etc. In this process, the company is also thinking about hiring
permanent employees, once the business expands.
9.Company’s Revenue Model:
The main source of revenue model for the company are the foreign tourists. The
owner is able earn close to Rs. 5000-7000, by conducting just a 3-4 hour food walk
for the foreign tourists. But his earnings are considerably less, around Rs. 2000, when

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he conducts food walks for the Delhiites. For the same, the company is planning to
enter into tie-ups with several tour operators to get hold of more & more foreign
tourists.
10.New Initiatives taken towards better promotion:
Delhi Food Walks has come out with new promotional techniques. One of its recent
facebook post highlights the same:Delhi Food Walks

2 July near New Delhi
Hello people,
We kept our promise and have started distributing the coupons to people
who have recently joined the DFW family.
To know if you are the lucky one please go to the " OTHER" inbox
folder, where there will be a surprise awaiting all our lucky members
So rush now and check the "other" folder.

Impacts of new initiatives: This strategy has helped Delhi Food Walks to get hold of
the new customers, by giving away restaurant discount coupons to them!
11.Office Location of DFW:
DFW is very small & has no branches or offices. The meetings are held in Café
Coffee Day & thus there is no requirement of funding/loans at the moment.
12.Organisation Plans for year 2013 – ’14:
The company plans for the year 2013-14 is to hire professional & permanent
employees & spend a good amount on the advertisement & growth in the current year.
The company has started revamping its website, so that the customers can gather
maximum information about the food tours & the upcoming events through it.


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13.Turn Around model by which Company has benefitted:
The company has benefitted from its policy of hiring the MBA interns & freelancers.
It was not required to pay any stipend to the interns & paid a very small sum to the
freelancers, in return for their services. Thus, it was able to make profit & also grow in
the due course of time. All the people/freelancers working at Delhi Food Walks, work
at their own comfort, so it was not required to rent any office space for its operations,
which helped it to save a lot of money.
14.KEY PERSON OF DELHI FOOD WALKS (DFW)

Mr. Anubhav Sapra (Director & Founder, Delhi Food Walks)

Mr. Anubhav Sapra is the founder & the leader of Delhi Food Walks. He is
responsible for co-ordinating with the freelancers. These freelancers are ultimately
responsible for hiring the school or college interns for short duration. Mr. Anubhav
Sapra is the permanent leader of Delhi Food Walks. Except him, all the other people
An avid food connoisseur, gregarious in his conduct and an explorer by heart, Mr.
Anubhav Sapra is the soul of Delhi Food Walks.


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He is the reason behind the inception of Delhi food walks for his love for Delhi street
food and a never terminating yearning to explore this stupendous city, for what it has
in store for us the next moment, nobody can anticipate!!
Mr. Anubhav completed his masters in political science from Delhi University and he
did his diploma in sustainable rural development from NIRD. With a vision to create a
better society to live in and to emancipate the underprivileged section of our society,
three years back he joined a grass root organisation. He has been working since then
with this organization and undoubtedly has become the driving wheel of it because of
his determination.
Besides his love for society and fellow human beings, Mr. Anubhav is passionate
about organizing food expeditions and socializing with different people with similar
gastronomic interests
.


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SERVICE BRIEFING


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Delhi Food Walks only organizes food tours in the Delhi region & is in the process of
expanding & diversifying its business.
Delhi is not just India’s political capital. It is also the culinary and cultural centre of
India. As a result, one can get access to amazing food from across India within South
and Central New Delhi. On the food tours, one can expect to taste food from Chennai,
Goa, Lucknow, Gujarat, Punjab and of course, Delhi itself.
If someone wonders about the differences between North and South Indian cuisine, or
if someone thinks that Indian food is limited to curry, they have got some wowzer for
them. A Delhi Food walks walk will cover up to 6-7 different famous food points of
the destination. The whole point is to get a better understanding of the food and
culture of mainstream Delhi with well travelled locals.
Unlike any other experience of this kind, Delhi food walks pick the customers from
their hotel (subject to location & only for foreign tourists), take them out, pay for all
the food, explain each dish, its origins and how to eat it and drop them back once food
walk overed. It’s completely hassle free! All people need is to bring their appetite and
the camera.
Delhi Food Walks maintain obsessively high standards of hygiene. They serve only
bottled water on our tours and all guides carry hand sanitizers and wet wipes.
How much one can eat is entirely dependent on the person. DFW recommends eating
a little bit at each place to save space so that you can experience as many places as
possible.
The tours take approximately 3-4 hours.
Lunch Tour: Subject to the location, they will pick you up at 12 Noon.
Dinner Tour: Subject to the location, they will pick you up at 6 PM.
Pick up/drop from within South and Central Delhi (except Karol Bagh). This includes
transport, food and non-alcoholic drinks.

Page 30

Delhi food walks can arrange transport for there customers if they are staying in
Gurgaon or Noida at their request.
For
what
to
expect,
please
www.facebook.com/delhifoodwalks

visit

DFW

on

facebook

at

Guidelines for the tours:









All prices include transport. If customer are staying within South or Central
Delhi (except Karol Bagh), the car/van will pick you up from your hotel (for
foreign tourists only), be with you for the entire duration of your tour and then
drop you back to your hotel: If you are staying elsewhere, they will pick you up
from and drop you to a mutually agreed pick up point.
All tours are conducted by Anubhav Sapra
Skipping the preceding meal is highly advisable.
Dress code applicable for all tours: Ladies are requested to dress conservatively.
Shorts, short skirts and spaghetti straps are to be avoided.
There are no limits on the number of people they can cater to on a given
package. However all packages can be arranged on an exclusive and private
basis at an extra cost, if there are no previous bookings for that date.
DFW encourage you to help them serve you better. Please do let them know if
any person have any preferences/allergies/dislikes well in advance so that they
can mould the tour around you. They try to customize and tailor the packages to
the clients’ tastes, so please do speak to them and tell them what you expect or
prefer.


Page 31

Here are some of the beautiful pictures clicked during the food walks!


Page 32


Page 33


Page 34

Other Activities Undertaken by the company:
INSIGHT OF CAMPUS FOOD WARS:
Campus Food Wars is one of the event conducted by DFW in the different colleges
and the universities like Delhi University and IP University.
In order to identify the food popular zones and foodies in Delhi the company launched
the aforesaid competition which was divided into 3 phases over a period of around 15
days.
The phases are as follows:
MY FOODIE MOMENT: Capture
the sarcastic, weird, hilarious foodie
moments of your life. People make
sure that in those pictures either the
person should be savouring something
or experimenting with the food.
CANTEEN DHAMAKA: In this
category one can choose the most
popular canteen dish or the one
prepared with some distinguished
ingredient or spices.
Click its photograph; write a brief description as why the dish you have chosen is so
unique.
THE FOOD ADDAS: The food addas has made the life of the consumer easier
because of the doorstep facilities are offered. If somebody skips a breakfast/lunch at
home he/she don’t have to loiter around with an empty stomach. Customer have so
many ''chachas'' and ''kakas'' around their college with a pasted smile on their faces
despite of melting heat and freezing cold in Delhi. These cha-chas and kakas have a
purpose to feed their customers and earn some bucks to finally feed their family.
DFW salutes them!! In this round DFW is seeking for the famous food addas around
college campuses and its specialty, one leisurely gesture might earn them a fortune.


Page 35

For conducting an event DELHI FOOD WALKS(DFW) is taking help from the
sponsors and following are the things which DFW is looking from the sponsors
1.Offline Marketing to expand the network further of DFW
2. Online marketing by sharing official website of DFW and page on the company’s
facebook page, and displaying advertisement in their blogs and websites and wherever
possible.
3. Financial/Manual aid in designing posters and brochures.
4. Sharing contacts if possible.
5. Gift vouchers or discounted coupons for Dfw events and competition winners.
6. From restaurants or “hotel owners”: DFW requests them to add DFW in their
“Delhi travel guide” so that tourists can avail the facilities offered by DFW and relish
the Indian food.
7. From corporate: Dfw offers sponsor to design specialized schemes for employees
on various occasions.
8. From media house: Invite people for Delhi food walks and let them explore this city
with Dfw and promise to offer them beyond the imagination experience.


Page 36

Following Are The Activities which DFW Is Doing For There Sponsors
1. Online marketing- DFW promise to share the page of sponsors and other details
on DFW website and official facebook page.
2. Offline marketing- To mention the name of sponsor organization/company in
Dfw posters and brochures.
3. Event sponsors- DFW can add companies to the list of sponsors ,helping in
organizing and funding DFW events and attractive prizes for the winners.
4. For the corporate- Employees are the heart of any organization and the bonus and
perks drives them to work with determination. So, Dfw plan to offer customized food
walks at reduced prices for employees of sponsors companys on special occasions or
in a festive season.
5. Share our contacts whenever and however possible.

Dfw presents Campus Food war13 which were held in the different campuses in
Delhi. In this events Dfw asks the people to click the photographs while eating in the
campus canteen and the people will have to upload the photographs in the Dfw
facebook page, persons whose photographs will get maximum likes and shares will be
the winner,and will get free coupons for Dfw walks.
In this type of the events of DFW, DFW will display the names sponsor’s company
name ,in the posters /hording of the events.

Page 37

ON THE JOB TRAINING


Page 38

Objective of Training
 To establish business to business relations of DFW
 To prepare database of the company, to do cold-calling, to create proposals of
DFW and to give the presentation about DFW services to the prospective
clients
 To increase awareness anout the DFW with the help of social networking
websites.


Page 39

Details of Work Assigned
During the two months of training, I had the privilege to work under the guidance of
the owner of DFW Mr. Anubhav Sapra. The training included to observe how the
company conducts the food walks. It also included negotiations with clients in terms
of price, time of food walk, number of people in food walk, kind of street foods etc.
Major activities performed:







Preparing data base of various companies for Delhi Food Walks
Conduct cold calling
To prepare corporate presentation and proposals of DFW for the clients
Sending proposals to the interested clients and follow ups
Giving presentation to the clients and distribution of promotional material
To visit companies at different locations of Delhi and N.C.R.

My work also involved social media marketing. The aim was to get around 4000 likes
for the company on their facebook page which we achieved.
The training also included exposure to negotiation with the clients in terms of price
and number of members in food walk.


Page 40

Weekly Report
Week 1
In the first week of my training at Delhi Food Walks, I prepared a questionnaire to
know about the food preferences of the customers and conducted the survey in
Malviya Nagar. I was provided training about generating lead and also received
training on how to work for various deals for Delhi Food Walks. During the training
the seniors also provided inputs about communication with the clients
I was provided with database of the companies. The purpose was to call the
companies and explain to them about the services provided by DFW. The
questionnaire is attached on annxure-1 and data base is on Annexure 4
Once the companies started showing interest in services of DFW and some companies
asked to send the proposal, I prepared the proposal with help of my other team
members and sent the proposal to the clients.
Week 2
In the second Week of my training at Delhi Food Walks I continued calling up the
companies. In addition to calling to more companies, I kept on sending the proposals
to the interested companies along with keeping a track of the earlier proposals sent . In
the 2nd week, I did a lot of cold calling and got a good response from some of the
companies.


Page 41

SAMPLE OF SALES PROPOSAL
Dear Mr. Deepak!
Hope you are doing great!
This is in reference to our discussion on phone on Friday, in which you asked us to
send a 'Proposal' to your company.
'Delhi Food Walks' is an initiative that connects all the foodies and lets them share
the food secrets with the people around. It is a multi cuisine platform that serves the
delicious delights on wheels in pocket fitting price.
The food tour takes place under the guidance of a professional, pertaining to your taste
buds and time schedule. We at Delhi Food Walks conduct several kinds of food
walks,viz. 'Corporate and Departmental Unit food walk', 'VIP food walk' and
'Employee's family food walk'.
These food walks are conducted across several famous locations in Delhi; 'Connaught
Place', 'Chandni Chowk', 'Kamla Nagar', 'New Friends Colony' to name a few.
If,'Multisoft Systems' subscribes to our food walk package, it will get benefited in
the following ways:
-

Employee recreation

-

Team building exercise

-

Target oriented performance

-

Cultural experience & awareness

-

Advertisement & publicity

-

Customization

-

Parties & events

-

Festival discounts & offers


Page 42

-

Incentives & vouchers for corporate & employees on tie ups

-

Guarantee of quality & comfort

We accompany a minimum of 10 people and maximum of 20 people and provide
customization options like 'Veg food walk' and 'Non-veg food walk' and organize food
walks for 'Breakfast', 'Lunch', 'Snack' and even 'Dinner'.
Please also find attached herewith, the presentation of our company.
These and many more options can be created to suit you specification. Let me know if
you need any further information on this.
Thanks & Regards,
SAJAL SINGHAL
Marketing Intern | Delhi Food WalkM +91 9971527849
Website: www.delhifoodwalks.com


Page 43

Week 3
In third week of my training, I continued the cold calling process to generate more
leads. I followed up those companies, where the proposal was already sent. Besides
me, my seniors were also keeping a track of those companies where the proposal was
already sent. As this was only the 3rd week of our internship in Delhi Food Walks, I
was not given the responsibility to give a presentation to the interested corporate
company if required. I was only responsible to do generate leads from the database
that I created earlier.

Week 4
In week 4 of my training, seniors gave me new task of social media promotion of
DFW on social networking website. They set a target to cross 4000 likes for the
facebook page of the company. The founder of the company wanted me undertake the
task of crossing 4000 likes in the next two weeks. I put my efforts in promoting the
page by sharing about DFW facebook page with all my friends and requesting them to
like it and suggest it to their friends as well. I managed to achieve the given target of
achieving the number of likes cross 4000.
I was asked to find out ways in which the company can help improve its facebook
page & make it more attractive & eye catching. I gave few valuable suggestions to the
owner of the company.


Page 44

Above is the snapshot of facebook page of Delhi Food Walks & it shows that 114 of
my friends like it due to my reference. It also shows that the company has 4462 likes
on its facebook page at the moment

Week 5
In the fifth week at Delhi Food Walks I continued with the social media marketing on
the facebook page of DFW. DFW had already crossed 4000 likes mark on its
facebook page, I kept on doing the same & help the company reach close to 5000
likes as soon as possible.
I was also assigned to study the Website of Delhi Food Walks properly & help the
company identify the bugs & also give suggestions on how to make the website more
interactive. I was asked to study the websites of Delhi Food Tours (one of the biggest
competitor of Delhi Food Walks) & make note of the point of difference between the
website of the two companies.

Page 45

Week 6
In the sixth week of my training I continued with the online promotion in order to get
as many likes for facebook page of DFW . I also visited the companies in Delhi to
Greator Kailash-2 (M Block market) & distributed flyers in several companies & also
talked with the HR & explained them about the company's services. I also collected
their visiting cards for the creation of Database. The company is in the process to
strike a deal with Trident Systems located in GK-2. The visiting cards of company
which I collected is attached on Annexure-5 database of the company is attached on
Annexure-3 and the flyer of the DFW is attached on Annexure-4.
For the first time that, me and my team members were given the responsibility to visit
the companies & give them a brief presentation on the spot. . The snapshot of the
DFW presentation is attached on Annexure-3
Though the process of cold calling turned out to be successful & I had also sent the
proposal to several companies,
I also got an opportunity to join one of the food walks conducted by the company in
the Chandni Chowk area of Old Delhi. It was great experience for us because we were
able to see, how a food walk is actually conducted. The owner of the company took
the people who have come for the food walk to various famous eating eating points
located in the Chandni Chowk & Chawri Bazaar area. The people who had come for
the food walk were able to taste 7-8 dishes of different locations
The owner of the company was already leading the group of people and kept on
pointing out the places of interest that came in our way. He also explained about the
differentiating factor of each dish that we tasted.


Page 46

Week 7
In the seventh week of my training I along with my team members went to the famous
'Galleria towers' in Gurgaon and distributed flyers in several companies & also talked
with their employees & explained them about the company's services. We also
collected their visiting cards for the creation of Database. We covered at least 20
different companies in Galleria towers.
The visiting cards of company which I collected is attached on Annexure-5 and
database of the company is attached on Annexure-3 and the flyer of the DFW is
attached on Annexure-4
I covered all the offices located in Galleria towers floor by floor. Meanwhile I also
managed to establish good contacts with few of the corporate & their response was
encouraging for us. Many of the companies said that they would surely subscribe to
the packages of Delhi Food Walks because it was offering an unique service at a
reasonable price.
DFW is in the process of entering into tie up with Space Technologies ltd.
The visiting cards of company which I collected is attached on Annexure-5 and
database of the company is attached on Annexure-4.


Page 47

Week 8
In the last week of my summer training, I and my team member went to Noida
Sector-18, Atta Market (opposite Great India Place Mall) & distributed flyers in
several companies & talked to their employees & explained them about the company's
services. We also collected their visiting cards for the creation of Database. We
managed to collect 10 visiting cards.
Most of the companies that we covered were the real estate companies like
‘Supertech’ & few broking firms like ‘Indiabulls’. We also covered 2 IT companies in
Noida.
People working in Indiabulls were quite excited when they heard about this concept.
They told that liked this new idea of conducting food walks by Mr. Anubhav Sapra &
were quite excited to join the food walks in the coming months.
Some of people who were working in Noida, even suggested us to start a food walk
in areas like Ghaziabad & Faridabad. We noted down their feedback & gave the same
to the owner of the company The visiting cards of company which I collected is
attached on Annexure-5 and flyer of DFW is attached on Annexure 4.


Page 48

KEY OBSERVATION

``


Page 49

After completing the project assigned to me, I came across various things which I
think, would be helpful for the growth of the company. There are few
recommendations to the company according to me which if applied can be beneficial
for the company.
 I have found out that Delhi Food Walks is a new concept in India, which is
trying to spread the street food industry globally by spreading the flavor of
street food to the foreign tourist ,etc . Delhi Food Walks is helping all the
foodies to connect & explore the rich, delicious and diverse food in Delhi
lanes.
 The competition faced is very high majorly with Delhi Food Tours.

 The name of the DFW is new which does not influence the consumer much.
 Awareness message is not very effectively communicated because the service
advertisement of DFW was not there in radio/FM or newspapers. Most of the
people heard the name of Delhi Food Walks for the first time. The awareness
through media like TV commercial, print ad are ticked very less. The
consumers came to know about company in the social networking website for
the first time.


Page 50

MAJOR LEARNING


Page 51

At my summer training at Delhi Food Walks my mojor learning are as follows

 The concept of food walks and the process of conducting food walks by DFW
 Gathering information to create the Database of the contacts of the new
companies to do Cold calling and generate the lead
 Preparing proposals and presentation for the target audience and prospective
clients
 Social media promotions

 Client handling, answering the queries of the client on the phone and how to
pitch a client

 I also learned that one should always have one contingency plan for the adverse
situation. One should always be motivated towards their work in order to
perform in an effective and efficient manner.


Page 52

CONCLUSION


Page 53

Conclusion

During my Summer Training I found that Delhi Food Walks is a new emerging
company, and has been conducting successful food walks in various locations of Delhi
and exploring various hidden locations for food walks. Delhi food walks business is
increasing through the tie up with the corporate, travel operator and other business
houses .Delhi Food Walks is getting accolades from the customers and its popularity
has increased with the social networking websites like Facebook.


Page 54

CONSTRAINTS


Page 55

CONSTRAINTS

 During my training in Delhi Food Walks I faced difficulty during dealing with
few companies as they didn’t find the service offered by DFW useful for them,
as their employees were already aware of the famous food points of Delhi .
 The awareness of concept of food walks and DFW is not so high, so due to this
I faced difficulty in promotion of DFW.
 I faced little difficulty during coordination with the seniors as DFW doesn’t
have any office..


Page 56

RECOMMENDATION


Page 57

After completing the project assigned to me, I came across few suggestions which
might be helpful for the growth of the company. The recommendation to DFW are as
follows:
 The quantity of food can be increased so that customers will feel more satisfied
regarding the quantity of food provided by Delhi Food Walk.
 Autos and rickshaws can be hired as sometimes the distance between two food
stalls, people feel problems,
 The food walks can be conducted in NCR also as per the suggestions by few
people.
 DFW should concentrate on advertisement, hoardings and posters can be put
over to public transports like buses, metros and railway stations as in these area
maximum number of people visits daily and will create more awareness of
DFW.
 DFW should target more and more Foreign Tourist and the Multinational
Company (MNC’s) as the local citizen are well aware about the street food
outlets in Delhi.
 DFW should try to enter into tie-ups with tours and travels operators which will
help to expand the business of Delhi Food walks.
 DFW should conduct the Food Walk during Public Holidays as this period will
attract more consumers and will help in overall growth of the company


Page 58

BIBLIOGRAPHY


Page 59

REFRENCES
BOOKS:
1.
G.R Foxall., critical perspectives on business and managemen.. Consumer
Behavior Analysis, Routeldge Publishers.
2.
W. John, Kahn V. James, 2005, Research in Education, IX edition,
Prentice Hall of India Pvt. Ltd.
3.
Marketing Management, 12th edition, Philip Kotler, Kevin Lane Kotler,
Published by Prentice Hall, USA.

INTERNET:
1.

https:// www.delhifoodwalks.com/

2.

https:// www.delhifoodtours.com/

3.

https://www.google.co.in/

4.

https://www.euromonitor.com/

5.

https://www.wikipedia.com/

6.

https:// www.reportlinker.com/ci02054/Restaurant-and-Food-Services.htm/l

7

https://www.timesofindia.indiatimes.com/


Page 60

APPENDICES


Page 61

ANNEXURE1 Questionnaire on Delhi’s Street Food Preference:1] Gender :
a) Male

b) Female

2] AGE :
a) Less than 18

b) 18-25

c) 26-34

d) More than 35

c)Post graduate

d)Others (please specify) __________

3] Educational Qualification :
a)Undergraduate

b)Graduate

4] Occupation :
a) Student

b) Salaried

c) Self-employed

d) Housewife

e)Others :______________

5] Marital Status :
a) Single

b) Married

6] Which is your favourite Street Food Destination ?
a) Connaught Place

b) Chandni Chowk

c) Kamla Nagar

d) Others:_____________

7] Why you like the above ‘Tick Marked’ Destination the most ?
a) Taste

b) Price

c) Service/Space

d) Variety

e)Others:______________

8] How frequently do you prefer/like consuming Street Food ?
a) Daily

b) Twice a Week

c) Once a Week

d) Once a Month

e) Never

9] What time do you like consuming Street Food ?
a) Morning

b) Afternoon

c) Evening

d) Night

10] Please mention the name of your favourite Street Food : _______________________________
11] Do you consider Street Food hygienic ?
a) Yes

b) No

Your Name - ___________________; Residential Location - ___________________; THANK YOU !!

Page 62

ANNEXURE-2 CORPORATE PRESENTATION OF DFW

Above is the Screenshot of the Corporate presentation made by me for Delhi Food
Walks.

Page 63

ANNEXURE3-DATABASE CREATED FOR THE COMPANY &
THE STATUS OF COLD-CALLING

S.
n
o.

Nam
e of
the
Comp
any

1

Anu
Auto
India
Private
Limited
Small
Scale
Industr
ies

2

H.C.L
Tech
India
Private
Limited

3

Nortel
Networ
ks
India
Private
Limited

4

AVON
INFOLI
NE

Address

102-103,
Gurgaon,
Delhi, Delhi
India 12201

P No-3,
Gurgaon,
Delhi, Delhi,
India
122001

Orchid
Plaza,2Nd
Floor,
Gurgaon,
Delhi
Delhi, India
122001
B-31,NEAR
SAHARA
LINES,
BEHIND

Email

Contac
t

Status

http://anuindustries.c
omaaipl@del3.vsnl.ne
t.in

2423412
40

No. not
responding

hcltechnologies.com

9810258
662

Wrong no

nortelnetwork.com

2423422
00

No. not
responding

www.avoninfolines.we
bs.com

9990301
443

No. not
reachable


Page 64

TECH
MAHINDRA
DIGICALL
NOIDA
SECTOR64,NOIDA201307

new delhi15
opp. To kirti
nagar metro
station
B125,sector2,near
sector
15metrostat
ion, noida201301

(0120)2540300,
4333774

Proposal
sent on
Monday to
Mr. Deepak

(+91)
9810306
956

5

Brain
work
technol
ogies

Pending for
10/5/13 at
11am (HR told
to call on
10/5/13 as she
was busy)
Called again
on 10/5/13,
but they told
us to call back
on Monday
Call & speak to
Miss Binu on
14/05/13 btwn
11-2p.m.
Call again on
Monday
(20/5/13)

Phone not
picked on
Thursday(16/5
/13) - try again

(0124)
4495000

Not interested

70A/18,first
floor,industr
ial area,

4578115
9

brainworkindia.net

rama road
industrial
area,

6

7

MULTI
SOFT
SYSTE
M(010crs)

Allied
Pickfor
ds (10100crs)

802, ILD
Trade
Centre,
Sector 47,
Sohna Road,
Gurgaon

www.multisoftsystems.
com

www.alliedpickfords.c
om


deepak@multis
oftsystems.com

delhi@alliedlem
uir.com

Page 65

122001
IFS
Solutio
ns
India
Pvt
Ltd(10100crs)

3rd Floor,
Tower A,
Logix Cyber
Park, C - 28
& 29, Sector
- 62, Noida
201301

9

Aricent
(10100crs)

Plot No-31,
Electronic
City,
Gurgaon
Sector-18,
Gurgaon –
122015

www.aricent.com

(0124)4095888

10

Royal
Sundar
am
Allianc
e
Insuran
ce
Compa
ny
Limited

28-A First
Floor,
Prahlad
Market,
Desh
Bandhu
Gupta Road,
Karol Bagh,
DL 110005

www.royalsundaram.i
n

(011)
4567
8288

No. does not
exists

United
India
Insuran
ce Co
Limited

1726/56,
Naiwala,
Karol Bagh,
Naiwala,
New Delhi,
DL 110005

www.uiic.co.in

(011)
2574
3181

No. does not
exists

12

WIPRO

Plot No 480481,Udyog
Vihar, Phase
- III Gurgaon
– 122016

www.wipro.com

(124) 308
4000

13

INFOSY
S

7th Floor,
Tower-

www.infosys.com

(124)
3922000

8

11

www.ifsworld.com


mktg@ifsworld.c
om

(0120)
4146444
2411858

Not interested

Called on
Monday(13/05
/13) but noone picked the
phone
Not interested

HR not
present, to call
Page 66

B,Unitech
Cyber
Park,Gurgao
n – 122001

ABL
Databa
se
Market
ing

back on
Tuesday
(14/5/13)
between 1012p.m.
Not interested

2nd Floor, Pvr
Plaza, H
Block,
Connaught
Place, Delhi –
110001

(+91)
9971122
333

No such
requirements
right now

15

Cached
Solutio
ns

G-17 Vijay
Nagar Chowk,
GTB Nagar
Metro Station,
Near Delhi
University,
Vijay Nagar,
Delhi –
110009

(+91)
9582222
265

A man picked
the phone &
told that we
are targetting
wrong
companies

16

JKM
Overse
as
Private
Limited

242, Opp.
Geetanand
Ashram

91 124
2265291
/226529
2

No. does not
exists

14

Gurgaon
Sohna
Road,
Bhondsi
Gurgaon –
122102
Haryana
0124 4338300

17

18

City
Innova
tes Pvt.
Ltd.,
Gurgao
n,
Delhi

adi
automo
bile

(+91)
8586975
914

Sector 29
Gurgaon, De
lhi -122002
ff304g,sushan
t shoping

No proper
response,
need to call
again on
Monday
Not interested

www.adiautomotives.c
om


corporate@adia
utomotives.com

ph:01244
200501-

Not interested

Page 67

PVT

arcade,
sushant
lok,guragao
122001

04

fax:0124
4200505

19

20

21

22

23

bachm
ann
industri
es
india
LTD

plot no. 10
sector 6
mathura
road
faridabad
121006

www.buchmannindia.c
om

climax
overse
as PVT
LTD

152,sector
3,imt
manaser
gurgaon
haaryana
122050

www.climaxoverseas.c
om

aliffa
agro
india
PVT
LTD

247,2nd
floor,
tribhuvan
complex
ishwar nagar
new
delhi110065

anmol
bakers
PVT
LTD

sector 16,
b2/3 nodia

Mobik
wik

www.aliffaindia.com

8A,DDA,Po
cket1,secto
r7,dwarka(n
ear palam
airport)

www.anmolbakers.co
m

bif@bachmanni
ndia.com

phno.:
+911292
241040
fax:+911
2922421
26
ph no :
+911244
557700 (
100 lines
)
fax :
+911244
557755

ph no:
+911126
312225
mobile:
+919810
898270
phno:
0120474
8888
ph no :
01204748999

Not interested

Not interested

Proposal
sent :
aliffa@aliff
aindia.com
(13/05/13)
Need to call on
Monday
(20/5/13)

Not interested

No contact
details

254-A frst

Page 68

floor
hauzrani
market,
opposite
max
hospital

sentio
technol
ogies

254-A frst
floor
hauzrani
market,
opposite
max hospital

No contact
details

23

Destin
ation
staffing
pvt ltd

Opp ,B10,Sector8,near
badola
mother
dairy,dwarka

No contact
details

2
4

Tride
nt
Infor
mati
on
Syst
ems

M-31A,
M-Block
Market,G
reater
Kailash- www.tridentinfo.
II
com

Proposal
sent :
hrdesk@tri
dentinfo.co
m
(13/05/13)

24

hrdesk@tri
dentinfo.co
m

+91
11
3292
0380

May subscribe
to our package
if they get
convinced
Pristine
Busine
ss
Solutio
ns

A-1, 2nd
Floor,Madhu
Vihar
market,IP
Extension

26

Franco
nnect

C-94,Sector
-8
,Noida[Head
quarterd at
USA]

27

Nucleu
s
Softwa
re
Export
s Ltd.

25

A-39,Sector62,Noida

www.pristinebs.com

care@pristinebs
.com

88821838
51

ALREADY IN
PROGRESS

www.franconnect.com

info@franconne
ct.com

1204758100

Could not
connect on this
no.

0120
403
1400

No such
requirements
right now

www.nucleussoftware.
com


Page 69

28

3 Pillar
Global

B-25,Sector58,Noida

www.3pillarglobal.com

120.397.
7100

Lady heard but
told that our
company does
these
tours/parties
once in a blue
moon

29

Pange
a3

B-23,Sector58,Noida

www.pangea3.com

01206668000

Not interested

Serco
India

Plot-94 and
95,Sector
18,Udyog
Vihar

30

31

32

CVEN
T

Cyber
City,gurgaon

Fluor

10th
floor,tower
c,cyber
city,gurgaon

www.serco.in

www.cvent.com

www.fluor.com


generalenquiries
.india@serco.co
m

No contact
details

IN
PROGRES
S

ALREADY IN
PROGRESS

0124-256
0651

Called several
times on
9/5/13 but no
response (will
try again)

Page 70

ANNEXURE-4 FLYER OF THE DELHI FOOD WALKS


Page 71

ANNEXURE-5 VISITING CARDS COLLECTED


Page 72


Page 73


Page 74


Page 75


Page 76


Page 77


Page 78


Page 79

Delhi food walks

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