This presentation provides essential information for writing a leaflet, making it very persuasive and informative. Including a task with the presentation will help the teachers to make it a complete lesson.
2. What is a Leaflet?
Leaflets are a type of open letter which is designed to
be handed out to the people, either by hand, by post,
inserted in local newspapers for distribution, to grab
their attention.
3. Why to Write a Leaflet?
To advertise a product
To provide information about important issues and
events
To draw attention to any organisation, cause or
event.
It spurs someone to take an action
4. Designing a Leaflet
STRUCTURAL FEATURES:
1) Title & a slogan
2) Introduction
3) Subheadings
4) Attractive illustrations and photographs
5) Include contact information, and where to get
further details
5. Title & Slogan
GET ATTENTION
Grab the reader’s attention
Start with a catchy heading, or Rhetorical questions
Catchy Slogans:
‘Saving you money every day.’
‘Every little helps!’
‘Try something new every day.’
Fancy a great holiday break?
Are you interested in
our maritime history?
6. Introduction
Write the history, mission or vision of the
organisation here.
Example:
The Humanitarian Reform Organisation
was introduced in 2008. It aims to make
humanitarian response more expected
and develop harmony among
humanitarians. The objective is also to
inculcate leadership qualities, improved
planning and enhanced accountability.
7. Subheadings
Give informative heading for different sections.
Sections provide information and facts about the topic.
BE LUCID:
Give a clear idea of what the reader is expected to do
Keep that idea in the reader's mind
Persuade the reader to take action.
8. Subheadings
BE PERSUASIVE:
1) Give a solution to the problem
2) Be specific, state the benefit clearly in the
leaflet
3) Use compelling language that makes Give-
people think away
4) Tell people why this event is good for and
them.
5) Be clear what the promotion is about,
offer:
stating what the event is, when and where Buy one,
it is taking place and how much it costs. If get one
it’s free, say so! free
9.
10. Designing a Leaflet
GRAMMATICAL FEATURES:
1) A range of different tenses
They are usually written in the present tense, employing
emotive language and often using metaphors and
similes.
2) Simple and direct language
3) Use of positive words
4) Use of non- discriminatory language
11. Use Superlatives
Biggest, brightest, tastiest, creamiest,
freshest, quickest etc.
Use Imperative
‘You must buy this...’
‘Don’t miss this great offer...’
‘Don’t delay, buy today!’
13. Task 1
Read the given leaflet.
Label the title, slogan, introduction and sub
headings.
Underline the use of persuasive language.
Encircle superlatives, imperatives.
14. Task 2
Answer the following questions:
1. Why is purpose of this leaflet?
2. How can you help them?
3. What benefits will you receive?
4. How will you contact them?
5. Are you persuaded? Why or Why not?
