SlideShare uma empresa Scribd logo
1 de 13
Barriers to Communication
Lecture Three
Types of Barriers
• Physical-noise, time, distance, environment
(Mechanical)
• Perceptual-inferences, backgrounds
• Emotional
• Cultural/ Ethical
• Language
• Gender
• Interpersonal
• Organizational
The iceberg metaphor for culture

The iceberg metaphor for culture
Source: http://www.indoindians.com/lifestyle/culture.htm
Common barriers to communication:
Apparent ‘cause’

Practical Example

Psychological

Message from external stakeholder ignored due to ‘groupthink’

Cultural

Message from organisation misinterpreted by members of a
particular group

Political

Message from internal stakeholder not sent because individual
is marginalised

Economic

Message not available to a public sector organisation due to
lack of resources

Technological

Message not delivered due to technical failure

Physical

Message cannot be heard and visual aids cannot be seen by
some members of the audience
Interpersonal Barriers
• Limited vocabulary
• Incongruity of verbal and Non-verbal messages
• Emotional outbursts
• Communication Selectivity
• Cultural Variations
• Poor Listening Skills
• Noise in the Channel
Organisational Barriers
• Too many transfer stations
• Fear of Superiors
• Negative tendencies
• Use of Inappropriate Media
• Information Overload
Ethical & Legal Aspects
• Defamation
– Slander
– Libel
– Fraud & Misrepresentation

• Plagiarism
• Copyright
• Computer Fraud
Code of Ethics
• Is it honest?
• Would you want your action to be
printed in the newspaper?
• Would this behaviour have potential
to damage the company’s
reputation?
Barriers to Ethical Behaviour
Three communication-related barriers to ethical
behaviour in business organisations are:
• ‘moral silence’, failing to speak up about issues
that are known to be wrong;
• ‘moral deafness’, failure to hear or attend to
moral concerns raised by others;
• ‘moral blindness’, failure to recognise the moral
implications of actions.
Ethical choice (1)
Your company has been a major employer in
the local community for years, but shifts in the
global marketplace have forced some
changes in the company. In fact, the company
plans to reduce staffing by as much as 50%
over the next 3 to 5 years. The size and timing
of future layoffs have not been decided, but a
small layoff will certainly start next month. You
are in charge of writing a letter on this issue.
Your first draft is as follows:
“this first layoff is part of a continuing series of
staff reductions anticipated over the next
several years.”
Ethical choice (2)
Your first draft is as follows:
“this first layoff is part of a continuing series of
staff reductions anticipated over the next several
years.”
Your boss is concerned about the negative tone
of the language and suggests the following
sentence:
“this layoff is a part of the company’s ongoing
efforts to continually align its resources with
global market conditions.”
Do you think this suggested wording is ethical?
Ethical choice (3)
• “This first layoff is part of a continuing series of staff reductions
anticipated over the next several years.” (Too Negative)
• “This layoff is a part of the company’s ongoing efforts to
continually align its resources with global market conditions.”
(Passing on the buck; irresponsible)
• The company should be as specific as possible without causing
itself unnecessary damage.

“Unless business conditions change, we anticipate
further reductions in the future, but we are currently
unable to identify the timing or extent of such
reductions.”
Ethics: A case study
• While researching for a persuasive speech,
you find a quotation from an article by a
highly respected expert that will nail down
one of your most important points. But as you
read the rest of the article, you realize the
author does not in fact support the policy you
are advocating.
Should you still include the quotation in your
speech?

Mais conteúdo relacionado

Semelhante a 3. communication intro three

Barriers to communication ppt @ bec doms
Barriers to communication ppt @ bec domsBarriers to communication ppt @ bec doms
Barriers to communication ppt @ bec domsBabasab Patil
 
Barries of Communication By Tariq
Barries of Communication By TariqBarries of Communication By Tariq
Barries of Communication By TariqTariq Mahmood
 
Presentation tesol spain 2015 for blog
Presentation tesol spain 2015 for blogPresentation tesol spain 2015 for blog
Presentation tesol spain 2015 for blogcathmadrid
 
Barriers to effective communication ppt.
Barriers to effective communication ppt.Barriers to effective communication ppt.
Barriers to effective communication ppt.Dr.Sanjeev Kumar
 
Barriers to Communication
Barriers to CommunicationBarriers to Communication
Barriers to CommunicationEddy Ansari
 
Training and DevelopmentFinal ProjectNow its your turn! Below.docx
Training and DevelopmentFinal ProjectNow its your turn! Below.docxTraining and DevelopmentFinal ProjectNow its your turn! Below.docx
Training and DevelopmentFinal ProjectNow its your turn! Below.docxTakishaPeck109
 
BADM440-1404A-01Roderick D. GoodrumClass Discussion Phase 3C.docx
BADM440-1404A-01Roderick D. GoodrumClass Discussion Phase 3C.docxBADM440-1404A-01Roderick D. GoodrumClass Discussion Phase 3C.docx
BADM440-1404A-01Roderick D. GoodrumClass Discussion Phase 3C.docxikirkton
 
Warning Term Paper Writing
Warning Term Paper WritingWarning Term Paper Writing
Warning Term Paper WritingKim Stephens
 
#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...
#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...
#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...Emma Mirrington
 
Corporate culture management training
Corporate culture management trainingCorporate culture management training
Corporate culture management trainingSoft Skills World
 
People Analytics_Introduction
People Analytics_IntroductionPeople Analytics_Introduction
People Analytics_IntroductionEdith Soghomonyan
 
Soc 315 soc315 soc 315 best tutorials guide uopstudy.com
Soc 315 soc315 soc 315 best tutorials guide  uopstudy.comSoc 315 soc315 soc 315 best tutorials guide  uopstudy.com
Soc 315 soc315 soc 315 best tutorials guide uopstudy.comUOPCourseHelp
 
Soc 315 soc315 soc 315 education for service uopstudy.com
Soc 315 soc315 soc 315 education for service   uopstudy.comSoc 315 soc315 soc 315 education for service   uopstudy.com
Soc 315 soc315 soc 315 education for service uopstudy.comUOPCourseHelp
 
During the past few weeks, you have considered the various elements .docx
During the past few weeks, you have considered the various elements .docxDuring the past few weeks, you have considered the various elements .docx
During the past few weeks, you have considered the various elements .docxshandicollingwood
 
MITS4003DatabaseSystemsTakeHomeExe.docx
MITS4003DatabaseSystemsTakeHomeExe.docxMITS4003DatabaseSystemsTakeHomeExe.docx
MITS4003DatabaseSystemsTakeHomeExe.docxaltheaboyer
 
Communication for all
Communication for allCommunication for all
Communication for allNila Shah
 
Sites With College Essay Prompts
Sites With College Essay PromptsSites With College Essay Prompts
Sites With College Essay PromptsAmber Wheeler
 
Page 1 of 3 MPA6105_Grant Writing and Contract Administr.docx
Page 1 of 3 MPA6105_Grant Writing and Contract Administr.docxPage 1 of 3 MPA6105_Grant Writing and Contract Administr.docx
Page 1 of 3 MPA6105_Grant Writing and Contract Administr.docxalfred4lewis58146
 
Running head CRIMINAL BACKGROUND CHECKS 1CRIMINAL BACKGROUND .docx
Running head CRIMINAL BACKGROUND CHECKS 1CRIMINAL BACKGROUND .docxRunning head CRIMINAL BACKGROUND CHECKS 1CRIMINAL BACKGROUND .docx
Running head CRIMINAL BACKGROUND CHECKS 1CRIMINAL BACKGROUND .docxtodd271
 

Semelhante a 3. communication intro three (20)

Barriers to communication ppt @ bec doms
Barriers to communication ppt @ bec domsBarriers to communication ppt @ bec doms
Barriers to communication ppt @ bec doms
 
Barries of Communication By Tariq
Barries of Communication By TariqBarries of Communication By Tariq
Barries of Communication By Tariq
 
Communication barrier and solve
Communication barrier and solveCommunication barrier and solve
Communication barrier and solve
 
Presentation tesol spain 2015 for blog
Presentation tesol spain 2015 for blogPresentation tesol spain 2015 for blog
Presentation tesol spain 2015 for blog
 
Barriers to effective communication ppt.
Barriers to effective communication ppt.Barriers to effective communication ppt.
Barriers to effective communication ppt.
 
Barriers to Communication
Barriers to CommunicationBarriers to Communication
Barriers to Communication
 
Training and DevelopmentFinal ProjectNow its your turn! Below.docx
Training and DevelopmentFinal ProjectNow its your turn! Below.docxTraining and DevelopmentFinal ProjectNow its your turn! Below.docx
Training and DevelopmentFinal ProjectNow its your turn! Below.docx
 
BADM440-1404A-01Roderick D. GoodrumClass Discussion Phase 3C.docx
BADM440-1404A-01Roderick D. GoodrumClass Discussion Phase 3C.docxBADM440-1404A-01Roderick D. GoodrumClass Discussion Phase 3C.docx
BADM440-1404A-01Roderick D. GoodrumClass Discussion Phase 3C.docx
 
Warning Term Paper Writing
Warning Term Paper WritingWarning Term Paper Writing
Warning Term Paper Writing
 
#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...
#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...
#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...
 
Corporate culture management training
Corporate culture management trainingCorporate culture management training
Corporate culture management training
 
People Analytics_Introduction
People Analytics_IntroductionPeople Analytics_Introduction
People Analytics_Introduction
 
Soc 315 soc315 soc 315 best tutorials guide uopstudy.com
Soc 315 soc315 soc 315 best tutorials guide  uopstudy.comSoc 315 soc315 soc 315 best tutorials guide  uopstudy.com
Soc 315 soc315 soc 315 best tutorials guide uopstudy.com
 
Soc 315 soc315 soc 315 education for service uopstudy.com
Soc 315 soc315 soc 315 education for service   uopstudy.comSoc 315 soc315 soc 315 education for service   uopstudy.com
Soc 315 soc315 soc 315 education for service uopstudy.com
 
During the past few weeks, you have considered the various elements .docx
During the past few weeks, you have considered the various elements .docxDuring the past few weeks, you have considered the various elements .docx
During the past few weeks, you have considered the various elements .docx
 
MITS4003DatabaseSystemsTakeHomeExe.docx
MITS4003DatabaseSystemsTakeHomeExe.docxMITS4003DatabaseSystemsTakeHomeExe.docx
MITS4003DatabaseSystemsTakeHomeExe.docx
 
Communication for all
Communication for allCommunication for all
Communication for all
 
Sites With College Essay Prompts
Sites With College Essay PromptsSites With College Essay Prompts
Sites With College Essay Prompts
 
Page 1 of 3 MPA6105_Grant Writing and Contract Administr.docx
Page 1 of 3 MPA6105_Grant Writing and Contract Administr.docxPage 1 of 3 MPA6105_Grant Writing and Contract Administr.docx
Page 1 of 3 MPA6105_Grant Writing and Contract Administr.docx
 
Running head CRIMINAL BACKGROUND CHECKS 1CRIMINAL BACKGROUND .docx
Running head CRIMINAL BACKGROUND CHECKS 1CRIMINAL BACKGROUND .docxRunning head CRIMINAL BACKGROUND CHECKS 1CRIMINAL BACKGROUND .docx
Running head CRIMINAL BACKGROUND CHECKS 1CRIMINAL BACKGROUND .docx
 

Último

GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Paola De la Torre
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 

Último (20)

GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101Salesforce Community Group Quito, Salesforce 101
Salesforce Community Group Quito, Salesforce 101
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 

3. communication intro three

  • 2. Types of Barriers • Physical-noise, time, distance, environment (Mechanical) • Perceptual-inferences, backgrounds • Emotional • Cultural/ Ethical • Language • Gender • Interpersonal • Organizational
  • 3. The iceberg metaphor for culture The iceberg metaphor for culture Source: http://www.indoindians.com/lifestyle/culture.htm
  • 4. Common barriers to communication: Apparent ‘cause’ Practical Example Psychological Message from external stakeholder ignored due to ‘groupthink’ Cultural Message from organisation misinterpreted by members of a particular group Political Message from internal stakeholder not sent because individual is marginalised Economic Message not available to a public sector organisation due to lack of resources Technological Message not delivered due to technical failure Physical Message cannot be heard and visual aids cannot be seen by some members of the audience
  • 5. Interpersonal Barriers • Limited vocabulary • Incongruity of verbal and Non-verbal messages • Emotional outbursts • Communication Selectivity • Cultural Variations • Poor Listening Skills • Noise in the Channel
  • 6. Organisational Barriers • Too many transfer stations • Fear of Superiors • Negative tendencies • Use of Inappropriate Media • Information Overload
  • 7. Ethical & Legal Aspects • Defamation – Slander – Libel – Fraud & Misrepresentation • Plagiarism • Copyright • Computer Fraud
  • 8. Code of Ethics • Is it honest? • Would you want your action to be printed in the newspaper? • Would this behaviour have potential to damage the company’s reputation?
  • 9. Barriers to Ethical Behaviour Three communication-related barriers to ethical behaviour in business organisations are: • ‘moral silence’, failing to speak up about issues that are known to be wrong; • ‘moral deafness’, failure to hear or attend to moral concerns raised by others; • ‘moral blindness’, failure to recognise the moral implications of actions.
  • 10. Ethical choice (1) Your company has been a major employer in the local community for years, but shifts in the global marketplace have forced some changes in the company. In fact, the company plans to reduce staffing by as much as 50% over the next 3 to 5 years. The size and timing of future layoffs have not been decided, but a small layoff will certainly start next month. You are in charge of writing a letter on this issue. Your first draft is as follows: “this first layoff is part of a continuing series of staff reductions anticipated over the next several years.”
  • 11. Ethical choice (2) Your first draft is as follows: “this first layoff is part of a continuing series of staff reductions anticipated over the next several years.” Your boss is concerned about the negative tone of the language and suggests the following sentence: “this layoff is a part of the company’s ongoing efforts to continually align its resources with global market conditions.” Do you think this suggested wording is ethical?
  • 12. Ethical choice (3) • “This first layoff is part of a continuing series of staff reductions anticipated over the next several years.” (Too Negative) • “This layoff is a part of the company’s ongoing efforts to continually align its resources with global market conditions.” (Passing on the buck; irresponsible) • The company should be as specific as possible without causing itself unnecessary damage. “Unless business conditions change, we anticipate further reductions in the future, but we are currently unable to identify the timing or extent of such reductions.”
  • 13. Ethics: A case study • While researching for a persuasive speech, you find a quotation from an article by a highly respected expert that will nail down one of your most important points. But as you read the rest of the article, you realize the author does not in fact support the policy you are advocating. Should you still include the quotation in your speech?