Google no longer considers guest posting for SEO purposes as a valid practice, thanks to spammers. In fact, many SEO companies also misused this facility seeing it as an easy target for link building. Best Link Building Strategies for Your Site However, people now-a-days have become extra-attentive. Guest posting for SEO Link Building is still practiced by marketers, but in a careful manner. Google algorithms actively work to look for such posts and dodgy backlinks. Just one such link or post is enough to put you in the danger penalty zone of Google. With such strict penalties and restricted posting, what are the best ways to build links for your site?

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Saikrishna Tipparapu
Best Link Building Strategies for your Site
Google no longer considers guest posting for SEO purposes as a valid practice, thanks to spammers. In fact,
many SEO companies also misused this facility seeing it as an easy target for link building.
However, people now-a-days have become extra-attentive. Guest posting for SEO Link Building is still practiced
by marketers, but in a careful manner. Google algorithms actively work to look for such posts and dodgy
backlinks. Just one such link or post is enough to put you in the danger penalty zone of Google.
With such strict penalties and restricted posting, what are the best ways to build links for your site?
Careful Guest Posting
As I wrote above, guest posting is still a valid method if practiced in a careful manner.
Guest posting was banned to avoid spam over the web. However, with a change in approach and honest intent,
you can still include a link in your post. If you write for a site, ensure that the site is transparent about its
objectives and regulations. Also, dofollow links are a big no-no.
By careful guest posting, I mean:
Top-notch quality with no grammatical and spelling errors
About 1,000 words per post
Contain new ideas that should be new for the web
Have a bio of the author at the end of the post. Include G+ profile link to be on the safer side.
No plagiarism
Relevant to the industry
Shouldn’t include any third-party site link in between the content
Valid source of the information in the article
The initial approach

2. When you approach editors of different sites for guest posting, it is suggested that you include your portfolio to
give a decent first impression. No editor will consider your application if they sense it as spam.
Needless to say, good content is the best way to impress an editor. Include that you wish to submit more than one
post. Editors look for prolific writers that can regularly offer good content.
Your foremost objective shall be to develop a long-term working relationship with the editor. Don’t keep your prime
intentions as to post a dofollow link on his website anyhow. Sneaking a link in the content body would get
detected easily.
At most, you can think of including a link in your bio profile. Great and regular guest posts written in a legitimate
manner would soon drive traffic onto your site and improve your rankings as well.
The Bio profile
Bio profile space should be used judiciously. Use optimized keywords and precisely. Overuse of keywords would
look fishy to the readers.
To make it look clean and genuine, keep it short and include your G+ profile link and your blog/site link. Not only
does it appear much more natural, but interested readers would automatically check out your blog/site to read
more of your written content.
Other Link Building Strategies
Guest posting is not everyone’s cup of tea. Look beyond it for link building. Have a look at the following activities:
1. Directory listing
Even with link building through listing on directories, you need to be extremely cautious.
Don’t just use any directory for your work. Find only high quality directories to build links. Secondly, submitting on
irrelevant directories also won’t fetch you any good. Submit links to only industry relevant sites.
The question arises, ‘how to identify whether a
directory is good or bad?’
At first, use your intuition power. A directory with
dating website banners in advertisement
column should be discarded straightaway.
Secondly, check its Domain Authority and
ranking on Google. If you’ve read the earlier
content posted on this site, you’d know by now
how to do so.
2. Comments
The easiest way to gain backlinks is through
comments on relevant sites. But again, judicious use of this option is the key. Comment only when there’s
something unique or extraordinary.

3. When someone leaves a comment on your guest
post, reply to it. Prompt replies strengthen
relationships. Community involvement is the
wisest way to build links.
3. Forum posts
Make use of forums effectively without overdoing
it. Add only relevant replies to the on-going
conversation in different threads.
Posting throwaway comments anywhere and
everywhere would do no good to your reputation
in the industry. Instead, develop your image as a
thought leader who knows his industry well and
cares to share important information with others.
4. Article directories
Article directory submission isn’t one of the best option to build
links for your site. But nevertheless, it’s still an option!
While it is a comparatively safer link building option compared to the rest, article directories are said to product
low quality content. Hence, if not for spamming, Google algorithms would sooner or later penalize you for the
content issue.
5. Press release
Many news houses await interesting stories that are well written. You can probably cash upon this option to

4. tactfully put your link in the text body.
A great event, a new and innovative product
or an event of charity could be turned into an
interesting press release. Produce and
distribute it widely to receive the best
possible response. If you’re lucky and your
press release is worth the limelight, you
never know when a reputed news site might
consider it.
Remember, great content should be your first
priority, and not link building. Even reputed
site owners link back to interesting content
automatically, thereby contributing to your
link building process.
Conclusion
Great content is the best way to build your link and enhance your Google rankings.
There are lot many things you can do to promote your site’s content. That way, you
won’t need to chase links. Rather others will chase you to link back.
Remember, there’s no shortcut to success! If you want to build links, do it in the most
legitimate way through means of delightful content. Shortcuts are way too risky to put
your reputation and business on stake.
You may like this video ( 10 Surprising Facts About Google )
Hope the tips above on Link Building is helpful for you all, don’t forget to drop down
your valuable suggestions and feedback through comments.