A case study on the Bongi Ngema-Zuma Foundation.

1. Bongi Ngema-Zuma Foundation
Time Period: 15 Sept – 15 Oct 2011
Author: Neo Mabale
The Bongi Ngema-Zuma Foundation is not an existing or past client of
saidWot.
Local & International coverage included.
www.saidwot.com All 11 official languages included.

2. The Cause
A heart for diabetes
www.saidwot.com

3. The Reason
“Creating diabetes awareness has always been a passion of
mine.
It is a threat to everyone’s life and many people die
unnecessarily simply because they were uninformed. If they
had known about diabetes, they could have gone for
treatment before the complications started, and they could
have still been alive today. We need to educate our people on
the disease and teach them to take control of diabetes.”
www.saidwot.com

4. The 411
• The BNZ foundation’s mission is to increase level of awareness about diabetes, its
treatment, management and care.
• Expose the silent killer.
• Work closing with local clinics to spread awareness, especially in the rural
communities.
www.bnzfoundation.org.za
www.saidwot.com

5. The Facts
1 in 5 people over the age of
35 have type 2 diabetes; more than
50% are unaware of this.
www.saidwot.com

6. The Feedback
neutral,
Majority was
6% was positive &
no negative comments.
Positive coverage includes
compliments for the work done
by the foundation, as well as
Bongi Ngema-Zuma herself.
www.saidwot.com

7. The Value
41 230 people were exposed to a comment about the BNZ Foundation.
Free advertising value per comment was R100.30
www.saidwot.com

8. The Reach
72 comments & articles
Majority were in English
61 Tweets
6 website articles
3 blog posts
www.saidwot.com

9. The Impact
Local as well as international coverage.
www.saidwot.com

10. The Audience
59%
41%
www.saidwot.com

11. Their Feelings
www.saidwot.com

12. Their Presence
Present on Facebook & Twitter
www.saidwot.com

13. Their Presence
Present on WhosWhoSA
Radio Interviews
promoted via Twitter
& Facebook.
Regular engagement
around World
Diabetes Day.
www.saidwot.com

14. Why this Case Study?
World Diabetes Day is on 14 November and creating as
much awareness about it is crucial in educating people.
Particularly people who may be unaware of the disease.
Additionally, living with diabetes can be challenging, thus it
helps a great deal to share one’s personal experiences and
knowledge with the purpose of encouraging and supporting
others. This is done in order to help people, as well as create
support systems to manage diabetes and one’s life far more
effectively.
Currently, social media is an effective method people can
use to share their knowledge, experiences and feelings
around the issue. And when something is shared online, the
success of the topic can be measured.
www.saidwot.com

15. Take control of diabetes
walk for a healthy life
World Diabetes Day
14 November 2011
www.saidwot.com

16. Our Details
All information for Bongi Ngema – Zuma Foundation was gathered via our own
ORM tool saidWot.
The Foundation is not a current or past client of saidWot.
For further information about our case studies, our software and our
services, please do not hesitate to contact us on:
• www.saidwot.com
• www.twitter.com/saidwotorm
• http://www.facebook.com/saidWot
Other case studies can be found on:
• http://www.saidwot.com/about-saidwot/case-studies
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Tel: +27 11 021 8740 Tel: +00 (1) 704 450 2403
Email: infosa@saidwot.com Email: infous@saidwot.com
www.saidwot.com